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Indianapolis Zoo
Interactive Guide
I561 HCI2 Contextual Design
Team 1Eric Cox
Steven Entezari
Kenneth Spry
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Setting and Project Scope
Definition of the Setting
Our focus is on enhancing the overall experience whilevisiting the zoo
Applicable for zoos of all shapes and sizes
Designed specifically for the Indianapolis Zoo
Application is designed to utilize the worldwide
popularity of the iPhone or iPad.
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Project Scope
For visitors, many zoos lack the content rich, interactive,
robust experience they desire
Designed to be an additional benefit to zoo members
Application envelops two phases or modes
Browsing Mode
Guided Mode
Both phases enhance the use of time while visiting
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Project Scope (cont..)
Application will effectively enhance users ability to plan and
navigate through their visit
Utilizes self-designed and self-customized tours
Ability to save tours for future visits
Attain a sense of situational awareness with proximal information
Application will provide supplemental information not
available at point of exhibit Animal ecosystem information
Ability to share content such as photos and coloring book
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Fieldwork Activity and Data Collected
Process
Winter Season = Many Exhibit/Service Closures
Which in turn equal many problems
Observed Visitors
2 Families
1 Very Familiar with Zoo (Season Members)
1 Not So Familiar with Zoo
1 Individual
1 Very Familiar with Zoo
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Fieldwork Activity and Data Collected2
Results
The map provided by the Indianapolis Zoo (paper
or signs) was hardly used
Visitors knew that many exhibits and services
would be closed for the season but were unsure
as to which ones.
Visitors wanted to find out more informationabout the particular animal they were seeing
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Fieldwork Activity and Data Collected3
Results2 Information about show times was not always
made available to the visitors to allow for proper
planning. This caused many visitors to miss shows
they wanted to see.
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Fieldwork Activity and Data Collected4
Results3 All visitors, when asked, commented that cameras
which focus on the hidden portions of the
exhibits would be a great thing to have.
Some visitors (even within groups) debated the
idea of having a preset tours for their visit.
Members of one group even commented thatvisiting the zoo is an adventure. An overall
majority, however, said the option would be nice.
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Fieldwork Activity and Data Collected5
Photos From Visit
Figure 1 - Map of Zoo
Figure 2 - [Closed] Stroller Rental
Figure 3- Visitor Reading about Exhibit
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Fieldwork Activity and Data Collected6
Photos From Visit2
Figure 4 - Visitor Reading and Sharing Exhibit Info
Figure 5 - First time Visitors saw Show Times
Figure 6 - [Closed] Concession
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Fieldwork Activity and Data Collected7
Photos From Visit3
Figure 7 - Visitor Taking a Picture to Share
Figure 8 - Visitor unable to see Animal
Figure 9 - Animal Hiding Behind Rocks
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Consolidated work/activity models
Cultural Model
Zoo exhibits emerged as the most influential stakeholder
Shows the breakdown of communication between stakeholders
(ie. Learning more, Information sharing)
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Consolidated Flow Model
Primary players are patrons and zoo exhibits
Interactions revolve around exhibit content and experiences
Ease of access to supplemental information will provide a
much smootherand enjoyable experience
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Affinity Diagram
Diagram categories exposed key findings
Information should supplement users experience Information should guide the user to enhance the experience
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Requirements and Goals:
Create a flexible, visually
compelling, and informative
application that is stillunderstandable to the general
public of all ages.
Include as little reading aspossibleo Include audio where possible
Include as little reading as possible
Show as much information
as possible in visually
stimulating wayso Maps, pictures, symbols, and
video
Make it flexibleo Make the application follow
the usero Allow the user to view content
in various ways
o Allow the user to choose what
content he/she wants to see
o Permit the user to personalize
the application through saving
and modifying tours
Make it intuitive and
enjoyable
o Gestures used should beunderstandable and
consistent with other
applications
o Labels and symbols should
be unambiguous and easy
to see
o Instructionswhere
necessaryshould be
minimal
Allow the user to share the
experience or experience the
zoo themselves afterwardo Make sharing, emailing, and
downloading possible
Make the zoo come to lifeo Show animals when they arent
visible (video feeds)o Show promotions
o Provide names and profiles for
the animals if they have stories
to be told
o Show how animals are
interrelated with maps and
explanations of ecosystems and
the niches that they occupy
Reduce frustration of zoo-goers
by providing them with
everything they need for a funtripo Refreshments locations and
restrooms
o Emergency paging and zooassistance
o Timers for shows and events
Show as much information as
possible in visually stimulating ways
Make it flexible
Make it intuitive and enjoyable
Allow the user to share the
experience or experience the zoo
themselves afterward
Make the zoo come to life
Reduce frustration of zoo-goers byproviding them with everything they
need for a fun trip
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Conceptual Model
Focused on 2 Modes
Guided Mode
Gives the sense of a virtual self-tour guide
Navigation directed through device location
Browsing Mode
An interactive mobile web-site for Indianapolis Zoo
Navigation directed through standard hierarchicaldesign
Through categories like Habitat, Animal Family, Eating
Patterns, etc
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General Zoo
Promotions
Purchasetickets
Whats new
Events Map
Other
FacebookEmail
DownloadsTwitter
FlickerYou Tube
MMS
Staying Social/Extending Experience
Closest Exhibits
Sharing via
ClosestFacilities
Facilities
Refreshments Menu
By location
By type
Open/Closed
AmenitiesRestrooms
Animals Stuffed
Other Other items
GiftShop
Must See venues
Animal Exhibits Animals
Information (audio, video,
picture, and text)
Related animals
Fun facts
Habitat, climate,
ecological niche
Region of theGlobe
Communication
Coloring Pages
Profiles
(dolphins, etc.)
Audio and text
Pictures
Backstory
Ancillary Exhibits Plants
Information (audio, video,
picture, and text)
Region of the Globe
Fun facts (Some cacti are
poisonous)
Geology
Rock formations, sands, etc.
Exhibits Shows
Show kinds
Show times
AllAttractions
byArea (where am I now)
byPreference
byTime
Type ofGift
SharingVia
ClosestFacilities
Guided Mode
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General Zoo
Promotions
Purchasetickets
Whats new
Attractions Map
Other
FacebookEmail
DownloadsTwitter
FlickerYou Tube
MMS
Staying Social/Extending Experience
Interesting Exhibits
Sharing via
ClosestFacilities
Facilities
Refreshments Menu
By location
By type
Open/Closed
AmenitiesRestrooms
Animals Stuffed
Other Other items
GiftShop
by geography(Africa)
Must See venues
by promotion
by climate (tropical)
by season (summeronly)by habitat (desert)
by type
Animal Exhibits Animals
Information (audio, video,
picture, and text)
Related animals
Fun facts
Habitat, climate,
ecological niche
Region of theGlobe
Communication
Coloring Pages
Profiles
(dolphins, etc.)
Audio and text
Pictures
Backstory
Ancillary Exhibits Plants
Information (audio, video,
picture, and text)
Region of the Globe
Fun facts (Some cacti are
poisonous)
Geology
Rock formations, sands, etc.
Exhibits Shows
Show kinds
Show times
AllAttractionsbyArea (where am I now)
byPreference
byTime
Exhibits withCorresponding Gifts
SharingVia
Browsing Mode
Recommended via
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Merged
Troublesome
Navigation Bar
Switch Mode is an awkward
and ever-changing label in its
operation, though the name is
always the same. The problem
was noticed and corrected due to
linking problems.
Unnecessary home screen
Obvious differences
between guided and
browsing models,
even for the same
content.
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Multiple topic selection had to be both
consistent and sensible from one to many, many
items.
This design allows objects to obstruct each other.
It also makes lists with only one selection ratherboring. (The dolphin looks lonely.)
Pretty much the same
but with aesthetictweaks.
Divvied up the
screen into a
Select
compartment
and a Createcompartment.
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Walkthrough
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User Feedback
Usability testing involved 2 users, 2 tasks and a post-
task questionnaire
Positive Feedback
Navigation with interface was intuitive
Liked the additional exhibit, proximal, and services info
Enjoyedthe option to create and/or save a personalized guided
tour
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Shortcomings
Havent yet designed for ticket purchase, thoughwe imagine it to be much the same as any otherapplication.
Nor have we designed the zoo applications store.We think that it would be used primarily forbrowsing and not purchasing, so it was put on theback burner.
Were unable to devise a clean way to showovercrowded exhibits. It is still not out of thequestion, though, we believe.
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Questions ?