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A Copywriter’s Bible of
(And How To Use Them)
@@CopywriteMattrsCopywriteMattrs
Power WordsPower WordsThat SellThat Sell
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Wordsthat sellsell are a copywriter's bread and butter.
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To write copythat generates
a reaction, copywriters must
dig into the emotional and psychological impactimpact of the
words we use.
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Get ready for- 63 words - in 8 categories- and 3 action steps…
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To turn ordinary copy
into something
more powerfulpowerful and effectiveeffective.
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The most powerful word of all11
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The most powerful word of all11
YouYou
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Words about newness22
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Words about newness22
BreakthroughSurprising
ExcitingAstounding
IntroducingWelcome
UniqueAnnouncing
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Words about exclusivity33
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Words about exclusivity33
ForbiddenNever
RevealedExclusiveLimited
SpecialSecret
HiddenTruth
Temptation
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Words about urgency44
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Words about urgency44
DirectHurryQuickFast
NowDiscover
NewResults
Only
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Words that reassure55
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Words that reassure55
CareSimpleSafety
Lifetime
CanGuarantee
ProvenEasy
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Words about caring66
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Words about caring66
HeavenDreamHealth
FamilyLove
Children
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Words about saving77
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Words about saving77
ReducedBargainBonus
DiscountLowest
SaveMoney
WinCheapFree
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Words about pain88
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Words about pain88
AloneRejectStressStupidGuilty
HateFailureAfraidLazy
Humiliation
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"So I got power
words..."
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"What the heck am I supposedto do now?"
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Consider the emotion you want to tap into.Step 11
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What do you want the
reader to feelfeel or avoid avoid feelingfeeling?
Use a word from that category.
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Use these words in headlines & subheadings.Step 22
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One well-well-placed power placed power wordword could
be the difference between
marketing being read – or ignored.
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Test out these words in your copy.Step 33
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See if they changechange the responses
you get.
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Want to get better at convincingpeople to buy?
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Grab this handy cheat sheet:
20 Incredibly Useful
Copywriting Tips(that will transform the
way you write)
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Grab this handy cheat sheet:
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