Technology inBusiness
A Brief & Colorful History
…and some musings about the future
Abbie Lundberg, Lundberg Medialundbergmedia.com
19871987 35million
1997 PC installed
base
126million
>1
billion
2008
1999
1 Megabyte:a small novel
OR a 3.5 inch
floppy disk of information
1987
2007
Cost of storing 1 megabyte
>$5017¢
1/10 of 1¢
1998
Internet stocks explode; some rising 500%
2001
2001
Anna Kournikova
Code Red
Nimda
Scandal!
2002
Sarbanes- Oxley
2003
Today’s Business Realities
Economic crisis
Shifting business models
Digital natives & consumer IT
Globalization
OPPORTUNITY
economic uncertainty
Photo: shutterhack
Photo by MonkeySimon
Photo: dno1967
Photo: crazytales582
Photo: F33
IT Budget Cuts
Q: Will your overall IT budget increase, decrease or remain the same in the next 12 months compared to the past 12 months?
Decrease IncreaseRemain the
Same
53% 20% 27%
40% 26% 34%
17% 63% 20%
26% 48% 26%
January 2009
October 2008
July 2008
March 2008
Source: CIO Magazine IT Budget & Staffing Survey, Feb. 2009
Shifting Business Models
IT Investment Priorities
Q: What will be the primary focus of your investments in the next 12 months?
Enablebusiness process
innovation
33%
Create top line revenue growth
21%
Manage IT infrastructure more efficiently23%
Lower the operating cost of IT23%
January 2009June 2008
Enablebusinessprocess
innovation38%
Create topline
revenue rowth21%
Manage IT infrastructure
more efficiently
19%
Lower the
operatingcost of IT
22%
Source: CIO Magazine IT Budget & Staffing Survey, Feb. 2009
Digital Natives
The Consumerization of I.T.
business
is global
and digital
innovation
risk
TCO* = 0
*Total Cost of Ownership
Innovate for the rebound
• Consumer technologies & “public” infrastructure• Cloud computing & software as a service• Collaboration & social computing• Open source• Green data centers• Business intelligence• Customer, customer, customer
Thank You
Abbie [email protected]