A Guide To the Perfect Facebook Post

What the Experts Know

http://socialmediatoday.com/kandice/1452411/perfect-facebook-post-what-experts-know

Original Blog Post Published on Social Media Today & Shared on Facebook by Mari Smith

Facebook Posts• A Facebook post can be quite simple. It can even be easy to develop a

stellar post that appeals to your target audience – a post that will not only engage but will increase brand awareness and drive traffic to your website, or achieve any other goal you have in mind.

• It doesn’t have to be maddening, I mean, it’s just a Facebook Post, right?

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Well, not really…• Developed correctly, a ‘simple’ Facebook Post can take your brand from a

mere mom-and-pop down the street to the most trendy, fashionable, ‘happening,’ even Viral business on the web.

• Seriously, it’s always more than just a Facebook Post.

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Step One – Behind the Scenes

• When posting a blog or video link to

Facebook, tweak and customize the

Title and Description to meet your

engagement needs.

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Step Two – Include URL

• Post your website URL with absolutely everything! Even if you’re simply posting a Happy Mother’s Day image with no direct relevance to your website, include your website URL in the post with a comment “brought to you by (insert URL.)

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Step Three – Call to Action• Statistics have shown that

Facebook Posts with a call to action receive a far greater percentage of engagement than those Facebook Posts that do not include a call to action.

• A 2011 study found a 216% increase in Facebook Engagement for those posts which included a request to Like, Comment or Share the post.

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Fundamental Aspects of a FB Post

• Relevance – Post only updates that will resonate with your audience.

• Authenticity – Posts must adhere to your brand message at all times. This consistency and authenticity will increase trust and credibility.

• Positivity – Don’t be a hater, or a Debbie Downer!• Variety – Change it up every now and again from

blogs to news stories, images and videos, even eCards and memes.Brought to you by Kandice Linwright Original Blog Post Published on Social Media Today

Linwright Design, LLC

For more information on social media marketing, visit

http://www.LinwrightDesign.com.

Original Blog Post Published on Social Media Today