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JOHNSONS AND JONHSON
RESEARCH METHODOLOGY
MEANING
"Research and experimental development (R&D) comprise creative work undertaken on a
systematic basis in order to increase the stock of knowledge, including knowledge of man,
culture and society, and the use of this stock of knowledge to devise new applications."
(OECD (2002) Frascati Manual: proposed standard practice for surveys on research and
experimental development, 6th edition.)[1] It is used to establish or confirm facts, reaffirm
the results of previous work, solve new or existing problems, support theorems, or develop
new theories. A research project may also be an expansion on past work in the field. To test
the validity of instruments, procedures, or experiments, research may replicate elements of
prior projects, or the project as a whole. The primary purposes of basic research (as opposed
to applied research) are documentation, discovery, interpretation, or the research and
development of methods and systems for the advancement of human knowledge. Approaches
to research depend on epistemologies, which vary considerably both within and between
humanities and sciences. There are several forms of research: scientific, humanities, artistic,
economic, social, business, marketing, practitioner research, etc.
DEFINITION
Another definition of research is given by Creswell who states - "Research is a process of
steps used to collect and analyze information to increase our understanding of a topic or
issue". It consists of three steps: Pose a question, collect data to answer the question, and
present an answer to the question.
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RESEARCH METHODOLOGY
The goal of the research process is to produce new knowledge or deepen understanding of a
topic or issue. This process takes three main forms (although, as previously discussed, the
boundaries between them may be obscure):
Exploratory research , which helps to identify and define a problem or question.
Constructive research , which tests theories and proposes solutions to a problem or question.
Empirical research , which tests the feasibility of a solution using empirical evidence.
There are two major types of research design: qualitative research and quantitative research.
Researchers choose qualitative or quantitative methods according to the nature of the research
topic they want to investigate and the research questions they aim to answer:
QUALITATIVE RESEARCH
Understanding of human behavior and the reasons that govern such behavior. Asking a broad
question and collecting data in the form of words, images, video etc that is analyzed
searching for themes. This type of research aims to investigate a question without attempting
to quantifiably measure variables or look to potential relationships between variables. It is
viewed as more restrictive in testing hypotheses because it can be expensive and time
consuming, and typically limited to a single set of research subjects[citation needed].
Qualitative research is often used as a method of exploratory research as a basis for later
quantitative research hypotheses[citation needed]. Qualitative research is linked with the
philosophical and theoretical stance of social constructionism.
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QUANTITATIVE RESEARCH
Systematic empirical investigation of quantitative properties and phenomena and their
relationships. Asking a narrow question and collecting numerical data to analyze utilizing
statistical methods. The quantitative research designs are experimental, correlational, and
survey (or descriptive).Statistics derived from quantitative research can be used to establish
the existence of associative or causal relationships between variables. Quantitative research is
linked with the philosophical and theoretical stance of positivism.
The Quantitative data collection methods rely on random sampling and structured data
collection instruments that fit diverse experiences into predetermined response categories.
These methods produce results that are easy to summarize, compare, and generalize.
Quantitative research is concerned with testing hypotheses derived from theory and/or being
able to estimate the size of a phenomenon of interest. Depending on the research question,
participants may be randomly assigned to different treatments (this is the only way that a
quantitative study can be considered a true experiment). If this is not feasible, the researcher
may collect data on participant and situational characteristics in order to statistically control
for their influence on the dependent, or outcome, variable. If the intent is to generalize from
the research participants to a larger population, the researcher will employ probability
sampling to select participants.
In either qualitative or quantitative research, the researcher(s) may collect primary or
secondary data. Primary data is data collected specifically for the research, such as through
interviews or questionnaires. Secondary data is data that already exists, such as census data,
which can be re-used for the research. It is good ethical research practice to use secondary
data wherever possible.
Mixed-method research, i.e. research that includes qualitative and quantitative elements,
using both primary and secondary data, is becoming more common.
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CHARACTERISTICS OF RESEARCH
Meaning of Research
Research is defined as the scientific investigation of phenomena which includes collection,
presentation, analysis and interpretation of facts that lines an individuals speculation with
reality.
Characteristics of Research
1. Empirical. Research is based on direct experience or observation by the researcher.
2. Logical. Research is based on valid procedures and principles.
3. Cyclical. Research is a cyclical process because it starts with a problem and ends with a
problem.
4. Analytical. Research utilizes proven analytical procedures in gathering the data,
whether historical, descriptive, experimental and case study.
5. Critical. Research exhibits careful and precise judgment.
6. Methodical. Research is conducted in a methodical manner without bias using
systematic method and procedures.
7. Replicability. The research design and procedures are replicated or repeated to enable
the researcher to arrive at valid and conclusive results.
Qualities of a Good Researcher
1. Research-oriented
2. Efficient
3. Scientific
4. Effective
5. Active
6. Resourceful
7. Creative
8. Honest
9. Economical
10. Religious
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PROCESS OF RESEARCH METHODOLOGY
Step 1: Identify the Problem
The first step in the process is to identify a problem or develop a research question. The
research problem may be something the agency identifies as a problem, some knowledge or
information that is needed by the agency, or the desire to identify a Recreation trend
nationally.
Step 2: Review the Literature
Now that the problem has been identified, the researcher must learn more about the topic
under investigation. To do this, the researcher must review the literature related to the
research problem. This step provides foundational knowledge about the problem area.
Step 3: Clarify the Problem
Many times the initial problem identified in the first step of the process is too large or broad
in scope. In step 3 of the process, the researcher clarifies the problem and narrows the scope
of the study. This can only be done after the literature has been reviewed. The knowledge
gained through the review of literature guides the researcher in clarifying and narrowing the
research project.
Step 4: Clearly Define Terms and Concepts
Terms and concepts are words or phrases used in the purpose statement of the study or the
description of the study. These items need to be specifically defined as they apply to the
study. Terms or concepts often have different definitions depending on who is reading the
study. To minimize confusion about what the terms and phrases mean, the researcher must
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specifically define them for the study.
Step 5: Define the Population
Research projects can focus on a specific group of people, facilities, park development,
employee evaluations, programs, financial status, marketing efforts, or the integration of
technology into the operations.
Step 6: Develop the Instrumentation Plan
The plan for the study is referred to as the instrumentation plan. The instrumentation plan
serves as the road map for the entire study, specifying who will participate in the study; how,
when, and where data will be collected; and the content of the program.
Step 7: Collect Data
Once the instrumentation plan is completed, the actual study begins with the collection of data. The collection of data is a critical step in providing the information needed to answer
the research question.
Step 8: Analyze the Data
All the time, effort, and resources dedicated to steps 1 through 7 of the research process
culminate in this final step. The researcher finally has data to analyze so that the research
question can be answered
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JOHNSONS AND JONHSON
In our home, products from Johnson & Johnson consumer health companies brighten our
smile, add luster to our hair and ease that nagging headache . Consumers can rely on
Johnson & Johnson to help keep baby fresh, sooth an irritating itch, or relieve an aching
muscle.
In operating rooms and laboratories, doctors and nurses, too, rely on products from Johnson
& Johnson medical technology companies. They use these products to perform hip
replacements, implant coronary stents, and run tests for metastatic breast cancer that give
people hope for a longer, more active life. These products help people conquer life-
threatening obesity, ward off colon cancer, and control their diabetes. The list goes on.
These prescription medicines treat a wide array of conditions, ranging from migraines and
rheumatoid arthritis to cancer and serious infections.
Whatever our familys health care needs, the Johnson & Johnson Family of Companies is
at our side.
HISTORY
Since its inception, Johnson & Johnson India has stayed ahead thanks to it constant marketing
initiatives that have at all points in time understood the needs of and opportunities in a
changing nation.
Johnson & Johnson spread its roots to the worlds largest democracy , India , during the
endemic post-independence turmoil of 1947 . It was Mr. Patrick Whaley who set about
with confidence and determination during this period of turbulence to begin the work of
establishing Johnson & Johnson in the subcontinent. Things progressed quickly and by 1948,
Johnsons Baby Powder was being manufactured by British Drug House in Prabhadevi,
Bombay, and marketed by the company .
Other consumer products like TEK toothbrushes, Johnsons Baby Cream and Prickly
Heat Powder followed suit. However, highly specialized products like Belladonna plasters,
pharmaceuticals and Permacel Tapes were imported from the parent company. It was only ten
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years later that the company began to manufacture its own products.
In September 1957, a new company, Johnson & Johnson India Ltd. was created and
registered with twelve employees on its rolls.
In the 50 years since its establishment as a modest 12-employee outfit, Johnson & Johnson
Ltd. has gained a reputation for delivering high-quality products at competitive prices. Our
success, we believe, stems from our staunch commitment to caring for and catering to the
needs of our customers and employees.
If we explore the rich history as well as the recent advances from the company we can find
the following:Since the founding in 1886, the company has grown to meet the health care
needs of people worldwide. Through mergers, acquisitions and the formation of new
companies, they have become the worlds largest and most broadly based health care
company. Here are some highlights of the historical growth.
To be clean and clear, I undertake that all the findings and research process was conducted by
me and any fallacies one may find in the report is mine and no one else.
To sum up I can say, The only way to attract the consumer towards its products is to
provide them scientifically sound, high quality products and services to help heal, cure
disease and improve the quality of life."
Major Brands:
AVEENO (Skin Care Products)
BAND-AID (Brand Adhesive Bandages)
CLEAN & CLEAR (Teen Skin Care Products)
JOHNSONS BABY (Baby Products)
NEUTROGENA (Skin and Hair Care Products)
REMBRANDT (Brand of Oral Care Products)
SPLENDA (No Calorie Sweetener)
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JOHNSONS AND JONHSON
Overview:
Johnson & Johnson has interests in a broad spectrum of the health care market, and takes a
decentralized approach to managing its 250 operating companies and franchises. In the
company's continuing effort to diversify its business and increase profits, Johnson & Johnson
is constantly acquiring new companies, including 8 in the last year alone. In 2009, worldwide
sales totalled $61.9 billion, making Johnson & Johnson the second largest manufacturer of
health care products, behind Pfizer .
Johnson & Johnson's 2009 second quarter net income fell by 3.5% to $3.21 billion compared
to $3.33 billion a year ago. Quarterly sales fell by 7.4 percent to $15.24 billion, down from
$16.45 billion the year before but above expectations of $15 billion. The decline is partially
attributable to two major patent expiries (Risperdal and Topamax), as well as a decline 4.5%
in consumer products revenue. [1]
Johnson & Johnson's 2009 struggle continued in Q3, as sales ($15.1 billion) decreased 5.3%from Q3 2008. [2] J&J's poor domestic performance (8.1% sales decline) was the reason for the
sales decline, as the firm is still trying to handle "tough economic conditions." [2]. JNJ is
optimistic for the rest of it's fiscal year, however, as it made two acquisitions and had four
new drugs become FDA approved .[2]
In Q4 of 2009, Johnson & Johnson reported total sales of $16.55 billion, a growth of 9% over
the same quarter of 2008. Net earnings, however, only amounted to $2.2 billion, a decrease of
18.8%. The profits decrease was largely due to a $850 million restructuring charge that the
company took. Earnings generally beat analyst estimates for the quarter. J&J also announced
its 2010 projections, which forecast earnings growth of 7%, a modest projection relative to
analyst estimates.
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JOHNSON AND JOHNSONBaby Care Products
Johnson & Johnson Baby: The gentleness found in JOHNSON Baby Care
Products come in many forms. Here is the portfolio of the company for baby product types.
Baby Bath Products :
Watch out, here comes rubber ducky! Bath time offers a
wonderful opportunity for bonding with your baby, and
the right baby washes can make baby bathtime even
more special. JOHNSON'S offers mild, gentle baby
products containing NO MORE TEARS formula just
for babies, which are mild to the skin and as gentle to the
eyes as pure water.
1) Gentlest Baby Care Cleansers Are:
JOHNSON'S HEAD-TO-TOE Baby Wash
An ultra-mild cleanser for baby's entire body and hair. Soap-free, dye-free,
hypoallergenic, pH balanced and dermatologist-tested. The #1 choice of hospitals .
JOHNSON'S Baby Bubble Bath & Wash
The first and only bubble bath mild enough for baby girls and boys. Dermatologist and
paediatrician-tested NO MORE TEARS formula is gentle enough to use every day.
JOHNSON'S Baby BEDTIME Bubble Bath & Wash
Combines NATURALCALM essences with lots of bubbles and our NO MORE
TEARS formula, extra gentle baby wash.
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JOHNSON'S Vanilla Oatmeal Baby Wash
This gentle cleanser combines oatmeal, an ingredient long known to help moisturize, withan essence of vanilla for baby soft skin.
JOHNSON'S Cucumber Melon Baby Wash
This creamy formula gently cleanses while helping to nourish, soften and protect skin
from dryness. Enriched with cucumber and melon extracts.
JOHNSON'S Baby Bar
Form-fitting easy-to-grip bar makes it even easier to bathe babies. Cleanses baby's face
and body.
2) To gently moisturize baby's skin while cleansing:
JOHNSON'S Moisture Care Baby Wash
Everything which is needed to make bath time magical and create memories that will last
forever.
3) To provide soothing comfort when babies catch cold:
JOHNSON'S Soothing Vapor Baby Bath
A gentle cleanser enriched with rosemary, eucalyptus and menthol, natural ingredients
known for their aromatherapy benefits.
4) To help calm babies before bed:
JOHNSON'S BEDTIME BATH
A nightly 3-step routine, including a warm bath with JOHNSON'S BEDTIME BATH, is
clinically proven to help babies fall asleep easier and sleep through the night better.
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JOHNSON'S BEDTIME WASHCLOTHS
Contains the JOHNSON'S BEDTIME BATH gentle cleaners easy to use cloth. A nightly
3-step routine, including a warm bath with this disposable cloth, clinically proven to help
babies fall asleep easier and sleep through the night better. Each disposable cloth has a
unique textured pattern for improved, convenient cleansing.
5) Cleansers for growing toddler:
JOHNSON'S BUDDIES Easy-grip Sudzing Bar
Makes bath time mess-free and easy. Non-slip bar is designed for little hands and
produces a rich, easy-rinse lather.
JOHNSON'S BUDDIES Clean-you-can-see Foam Hand Wash
Foams instantly and rubs easily into the hands or onto the face. Rinses away quickly.
JOHNSON'S BUDDIES clean-you-can see BODY WASH
NO MORE TEARS body wash gently cleans with added skin moisturizers.
Cotton Products :
Baby soft skin deserves baby soft cotton.
JOHNSON'S cotton products are great for baby careand applying ointments, cleansing around newborn's
eyes, keeping your baby's ears clean, keeping the
umbilical cord area clean, and more. They're also
great for grown ups. JOHNSON'S cotton product is
also used to apply makeup, astringents, and lotions, or
to remove makeup and nail polish. JOHNSON'S 100
percent pure, high-quality cotton has just the rightcombination of softness and strength.
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1) To gently clean your baby's ears:
JOHNSON'S Safety Swabs
Cotton swabs that are uniquely designed with the EAR SAFE BULB. Clinically proven to be
safer for children.
2) To gently clean all those little folds and creases:
JOHNSON'S Cotton Swabs
Great for umbilical cord care or for applying ointments.
3) To apply astringents, cleansers and more:
JOHNSON'S Pure Cotton Rounds
Great for applying ointments or cleaning gently around your baby's eyes.
JOHNSON'S Pure Cotton Balls
100 percent cotton. Great for applying ointments
to your baby, and great for adults as it can be
used to apply make-up and astringents or for
removing make-up and nail polish.
Diaper Rash Care :
DESITIN diaper rash treatments are the #1 choice
of both paediatricians and moms, offering a range of
products to help meet your treatment and protection
needs.
DESITIN Rapid Relief Cream
This hypoallergenic, dermatologist-tested cream forms a protective layer on baby's skin
to soothe and relieve diaper rash discomfort, providing relief from the very first use. Over
88% of moms agree that nothing works faster.
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DESITIN Maximum Strength Original Paste
The only leading brand that contains the maximum level of zinc oxide, immediately
forming a protective barrier to help heal and soothe diaper rash discomfort. There's nostronger treatment available without a prescription.
DESITIN Multi-Purpose Ointment
This hypoallergenic ointment forms a protective layer on skin to immediately soothe and
start to relieve minor skin irritations, such as dry, chapped skin and minor cuts and burns,
and rash discomfort.
Baby Lotions and Creams :
Baby's skin is different from
yours-it's thinner, more
susceptible to irritants, and
can lose moisture more
quickly. JOHNSON'S baby
lotions and creams are
specially made for baby's
unique skin, providing
essential moisture to help
keep skin soft, supple, and
healthy.
1) Gentlest moisturizers:
JOHNSON'S HEAD-TO-TOE Fragrance Free Baby Lotion
Paraben free, dye free, and fragrance free, this ultra-mild lotion is designed gentle enough
for a newborn's skin.
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JOHNSON'S Baby Lotion
Mild and gentle: the #1 choice of hospitals. Moisturizes to help protect from dry skin,
keeping baby's skin feeling soft and smooth. Plus, it has that wonderful baby smell.
2) To gently nourish and relieve dry skin:
JOHNSON'S Shea & Cocoa Butter Baby Lotion
Rich, nourishing shea and cocoa butters, ingredients known to soothe and relieve dry
skin, combine with hydrating emollients to provide gentle moisture for baby.
JOHNSON'S Vanilla Oatmeal Baby Lotion
Unique lotion combines skin-soothing properties of oatmeal with the comforting essence
of vanilla. Non-greasy and fast absorbing, it moisturizes for 24 hours.
JOHNSON'S Cucumber Melon Baby Lotion
Gentle formula is enriched with cool cucumber and melon extracts, long known to
moisturize and freshen the skin. Fast absorbing, gentle and mild.
JOHNSON'S Baby Lotion with Aloe Vera & Vitamin E
Unique formula is enriched with natural aloe vera, known for its soothing qualities, and
vitamin E, a natural skin conditioner. Keeps skin soft and moisturized.
JOHNSON'S Baby Cream
Enriched with a blend of essential emollients to help keep babys skin feeling softer,longer. Provides 24-hour moisturization. Rich and creamy non-greasy formula.
3) To help protect baby's delicate skin from the sun:
JOHNSON'S Baby Daily Face & Body Lotion SPF 40
With 100% naturally sourced sunscreen ingredients, our broad-spectrum, NO MORE
TEARS
formula sunscreen is fragrance, paraben and salicylate free.
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4) To calm and relax before bed:
JOHNSON'S BEDTIME LOTION
Helps calm and relax your baby or toddler. A nightly routine that includesJOHNSON'S BEDTIME BATH, JOHNSON'S BEDTIME LOTION, and quiet time, is
clinically proven to help babies fall asleep easier and sleep through the night better.
Baby Oils :
JOHNSON'S baby oils, with their clinically proven mild
formulas, help lock in moisture with the smooth, silky feel
that only an oil can provide. Plus, these easy-to-spread
moisturizers provide a unique opportunity for you to bond
with your baby when you use them for infant or baby
massage. JOHNSON'S Baby Oil is also great for adult
skin, locking in up to 10 times more moisture on wet skin
than an ordinary lotion can on dry skin, leaving skin
feeling baby soft.
1) To gently nourish and relieve dry skin:
JOHNSON'S Baby Oil - Baby Skin Care
Locks in up to 10 times more moisture on wet skin than an ordinary lotion can on dry
skin. Ideal for baby massage. Pure mineral oil forms a silky barrier to help prevent excess
moisture loss.
JOHNSON'S Baby Oil with Aloe Vera & Vitamin E
Unique formula is enriched with natural aloe vera, known for skin soothing qualities, and
vitamin E, a natural skin conditioner. Ideal for infant massage.
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2) For lasting protection:
JOHNSON'S Baby Oil Gel
Provides extra miniaturization to help nourish and protect skin from dryness.
Dermatologist and allergy-tested, this formula is clinically proven mild and gentle.
JOHNSON'S Baby Oil Gel with Shea and Cocoa Butter
This concentrated gel contains Cocoa Butter, known for its skin nourishing properties, as
well as Shea, known for its skin conditioning. Using it daily to help lock in moisture and
leave skin feeling soft and smooth.
JOHNSON'S Baby Oil Gel with Aloe Vera & Vitamin E
With Aloe Vera and Vitamin E, this concentrated gel formula is a long-lasting way to
help nourish and protect skin.
Baby Powders :
JOHNSON'S baby powders help keep
skin feeling soft and comfortable and dry
while helping to eliminate friction which
can irritate skin. They have a classic
scent of JOHNSON'S Baby Powder, or
the fresh scents of JOHNSON'S Baby
Powder Comforting Vanilla & Jasmine.
1) Classic baby fresh scent:
JOHNSON'S Baby Powder
Keeps skin soft, fresh and comfortable while helping to eliminate friction. Clinically proven
gentle and mild. Allergy and dermatologist-tested.
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2) Calming and comforting scent:
JOHNSON'S Baby Powder Calming Lavender & Chamomile
Calms and relaxes the senses while keeping skin dry and baby soft. Clinically proven gentle
and mild. Allergy and dermatologist-tested. Enjoy the fresh scents of lavender & chamomile.
Baby Hair Care :
1) Classic shampoo:
JOHNSONS Baby Shampoo
NO MORE TEARS formula is as gentle to eyes as pure water.
2) To soothe, calm and relax:
JOHNSONS Baby Shampoo
with Natural Lavender
Use in a warm bath to help calm and relax, with lavender and chamomile.
JOHNSON AND JOHNSON
Health Care Products
Johnson & Johnson Health: The gentleness found in JOHNSONS products comes in many
forms. Here is the portfolio of the company for Health product types.
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Savlon:
SAVLON antiseptic helps heal without hurting. It contains a
powerful combination of chlorhexidine gluconate and cetrimide,
which together not only kill germs but also prevent their re-
growth.
Band-Aid:
BAND-AID is the worlds first medicated dressing. It contains Benzakonium Chloride,
which kills prevents re-growth of germs, acts as a cleansing agent and is
gentle on the skin. BAND-AID is the only sterilized medicated
dressing in India and has a delnet to prevent the medicated pad from
sticking to the wound. It is available in regular and wash proof forms.
Adult Toiletries:
SHOWER TO SHOWER PRICKLY HEAT POWDER :
Shower To Shower effectively absorbs sweat, keeping prickly heat at
bay. The powder contains Salicylic Acid and Boric Acid, which act
against bacteria that cause prickly heat. Shower To Shower comes in
four fragrances - Cologne Cool, Morning Fresh, Sandal and Plain.
Skincare Products:
Clean & Clear :
Clean & Clear includes a range of genuine face-care products that
works on the skin in ways that enhance its natural beauty. As a result,
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a Clean & Clear face can always be spotted, fresh and glowing! Clean & Clear Moisturiser
and Face Wash are the two products available.
VISION STATEMENT
Johnson & Johnson, a global company, posts that "The fundamental objective of Johnson
& Johnson is to provide scientifically sound, high quality products and services to help
heal, cure disease and improve the quality of life."
They believe their first responsibility is to the doctors, nurses and patients, to mothers and
fathers and all others who use our products and services. In meeting their needs everything
we do must be of high quality.
Their vision is to deliver solid results, which make the India unit stand out. Build an
outstanding bench strength, which is sought after across the world. And contribute back to
our country. Johnson & Johnson comes into the lives of many consumers at the most delicate
and joyful moments in their liveswhen they give a birth. Unfortunately in India, many of
these moments turn into tragic moments. Our Infant Mortality Rate is one of the highest for
the level of technological and economical development of our country. Swami Raote, MD,
Johnson & Johnson Consumer, India
Says he would like their company to work with medical professionals and Government
infrastructure to upskill the health care workers and reduce infant mortality. That would be
the best way of thanking consumers for placing trust in the company for over 50 year
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COMPANY INITIATIVE
Johnson & Johnson is involved with many causes and advertising campaigns that encourage
healthy lifestyles and support those people who care for the health of others. A key initiative
includes:
The Johnson & Johnson Campaign for Nursing's Future
This U.S. initiative has championed the nursing profession and helped recruit and retain
nurses.
Strength for Caring
This is a comprehensive online resource and community developed to help family caregivers
care for their loved ones and themselves.
Safe Kids Worldwide
Children die from accidents more than any other cause. They work to put an end to childhood
injury and death.
Because We Care, We Act
This advertising campaign currently running in China celebrates the unsung heroes who
dedicate themselves to caring for others.
Having a Baby Changes Everything
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This campaign uses real moms and dads in real situations to celebrate the joys of parenthood.
MANAGEMENT APPROACH
Johnson & Johnson is a company of enduring strength. They play a role in helping millions
of people the world over be well and stay well through more than a century of change. As the
science of human health and well-being has grown, theyve been able to grow along with it.
Even more important, theyve helped shape and define what health and well-being means in
every day lives. The company credits their strength and endurance to a consistent approach to
managing business, and to the character of people. The company is guided in everything they
do by Our Credo, a management document authored more than 60 years ago by Robert
Wood Johnson, former chairman from 1932 to 1963, and by four strategic principles.
CORPORATE GOVERNANCE
The values embodied in Our Credo guide the actions of the people of the Johnson &
Johnson Family of Companies at all levels and in all parts of the world. They have done so
for more than 60 years. These Credo values extend to their accounting and financial reporting
responsibilities. Management is responsible for timely, accurate, reliable and objective
financial statements and related information. As such:
1. They maintain a well-designed system of internal accounting
controls.
2. They encourage strong and effective corporate governance
from our Board of Directors.
3. They continuously review our business results and strategic
choices.
4. They focus on financial stewardship.
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AWARDS AND RECOGNITION IN INDIA:
As a manufacturer of health care products, as well as a provider of
related services, every division of J&J works towards making their
positive contribution to the relevant industries. Recognition and
awards have poured in acknowledgement of this fact, both from
within the company, and externally.
J&J India is Best Company to work for in Healthcare sector:
Johnson & Johnson Limited India has been ranked as the Best Company to Work for amongst
Healthcare companies in India and as one of the top 10 MNCs in India. The Company got an
overall ranking of 22 in a study by the Great Places to Work Institute in partnership with The
Economic Times, India's No 1 business daily. This was the biggest study of 2009 and more
than 373 companies participated in it. Only 50 made it to the Best Companies to Work For
list, making it one of the toughest contests of this kind globally. This is a tribute to all J&JIndia Employees and stands testimony to the strong CREDO culture and HR programs.
Around 360 employees participated in the Survey conducted by the Great Places to Work
Institute.
GROWTH AND PROFIBILTY
Three New Units to Focus on Convergence and New Opportunities
A new Office of Strategy and Growth will identify opportunities for future growth that are
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distinct from those being pursued by the Company's existing businesses; a Surgical Care
Group will focus on advancing technologies, solutions and services to enhance patient care in
the surgical setting; and a Comprehensive Care Group will create portfolios to address some
of the worlds most chronic and pervasive conditions, such as metabolic disorders, through
the convergence of technologies, products and services.
"These decisions recognize that a new environment is emerging in human health and well-
being," said William C. Weldon, Chairman and Chief Executive Officer of Johnson &
Johnson. "They reflect our assessment of the best way for us to capture and develop the
opportunities associated with those changes and they capitalize on the unique, broadly-based,
decentralized approach of Johnson & Johnson."
Each of the new organizations and appointments become effective, January 1, 2008.
"Much of the change in health care reflects the coming together of parts of the system that
were at one time separate," Mr. Weldon said. "The very solutions that the health care system
most needs those coming from the convergence of science, technology and services are
the ones we are most capable of providing. We have the know-how across our
pharmaceutical, biologics, devices, diagnostics and consumer businesses to bring completely
new solutions to market. And we believe we can accelerate growth through a dedicated focus
on the intersection of our existing capabilities, customer needs and emerging trends."
Johnson & Johnson's Consumer businesses are not directly impacted by today's
announcements. Under the guidance of Colleen Goggins, Worldwide Chairman, Johnson &
Johnson Consumer Group, the integration of the Pfizer Consumer Healthcare business
continues to track ahead of the original acquisition plan.
Johnson & Johnson is the world's most comprehensive and broadly-based manufacturer of
health care products, as well as a provider of related services, for the consumer,
pharmaceutical, and medical devices and diagnostics markets. The more than 250 Johnson &
Johnson operating companies employ approximately 120,000 men and women in 57
countries and sell products throughout the world.
GLOBAL RECOGNITION
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Johnson & Johnson is recognized by important organizations and publications for the many
ways they have embraced diversity as a part of the cultures of their Family of Companies.
This recognition includes: Johnson & Johnson continues to be a member company of the FTSE4Good Index , the
responsible investment index calculated by global index provider FTSE Group. Johnson & Johnson was ranked #2 by DiversityInc magazine on its 2010 DiversityInc Top
50 Companies for Diversity list. Working Mother magazine has named Johnson & Johnson one of the Top 100 Companies
for Working Mothers every year since the list was initiated 24 years ago. Barrons magazine, in 2010, ranked Johnson & Johnson #2 in the World's Most
Respected Companies list, a survey of top investors to rank the world's largest companies on
strength of management, business strategy, ethical business practices, competitive edge,
shareholder orientation, and consistent revenue/profit growth and One of the Best Places to
Work by the Human Rights Campaign.
Leaders throughout the Johnson & Johnson Family of Companies have also been recognized
through the years for their contributions and initiative in the area of diversity and inclusion.
JOHNSON AND JOHNSON: As a brand
Any brand is a set of perceptions and images that represent a company, product or service.
While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually
much larger. A brand is the essence or promise of what will be delivered or experienced.
Importantly, brands enable a buyer to easily identify the offerings of a particular company.
Brands are generally developed over time through: Advertisements containing consistent messaging
Recommendations from friends, family members or colleagues
Interactions with a company and its representatives
Real-life experiences using a product or service (generally considered the most important
element of establishing a brand)
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Once developed, brands provide an umbrella under which many different products can be
offered--providing a company tremendous economic leverage and strategic advantage in
generating awareness of their offerings in the marketplace.
Johnson & Johnson Brand is the world's most comprehensive and broadly-based
manufacturer of health care products as well as a provider of related services for the
consumer. Thousands of products across a wide range of categories are constantly innovated,
manufactured and marketed to help families all over the world lead healthy, happy lives.
OLYMPIC SPONSERSHIP
WHAT IS BRAND PUBLICITY?
Brand publicity:
Publicity is the attempt to manage the public's perception . The subjects of publicity include
people (for example, politicians and performing artists), goods and services, organizations of
all kinds, and works of art or entertainment.
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From a marketing perspective, publicity is one component of promotion which is one
component of marketing. The other elements of the promotional mix are advertising, sales
promotion , and personal selling . Promotion But the publicist cannot wait around for the news
to present opportunities. Johnson and Johnson must also try to create their own news.
Examples of this include:
Art exhibitions
Event sponsorship
Arrange a speech or talk
Make an analysis or prediction
Conduct a poll or survey
Dasavataram
Robot
Anniyan
Announce an appointment
Invent then present an award
Stage a debate
Organize a tour of your business or projects
Issue a commendation
The advantages of publicity are low cost, and credibility (particularly if the publicity is aired
in between news stories like on evening TV news casts). New technologies such as weblogs,
web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos
to websites) are changing the cost-structure. The disadvantages are lack of control over how
your releases will be used, and frustration over the low percentage of releases that are taken
up by the media. Publicity draws on several key themes including birth, love, and death.
Johnson & Johnson Enjoys One Of The
Strongest Reputations In The World
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FUTURE PLANS
J&J Corporation has a very good perception of India. This has been supported by good results
in the country. The outlook is bullish, and is supported by a high level of confidence in the
Indian management team and more investments likely in the coming years. Double-digit
growth is forecast for the India operations. India would be a key growth driver for J&J
worldwide. J&J is also exploring the opportunities for setting up BPO operations in the
country.
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ANALYSIS OF THE SURVEY AND FINDINGS
Introduction
A systematic investigation into and study of Johnson & Johnson baby
products was made in order to establish facts and reach new conclusions. This
research is also a program to analyse quality, fragrance and performance, brand
image and prices of Johnson & Johnson baby care products.
Survey technique is used to secure one or more items of information from a
sample of respondents who represent a large group and the information are collected
through questionnaire.
A sample is a selection of units from the entire group called the population. In
marketing a sample is a particular segment or part of the market and it is focused for
taking marketing decision which can be applied to the entire market.
Recommendations are supported by necessary analysis and are submitted in
the form of printed report. The report has clearly and effectively point out the
relationship among the data, the interpretations and the recommendations.
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Analysis of consumers survey
The total numbers of users interviewed were 50 respondents who were
selected randomly in each area of Shimoga town. Survey analysis is made as per the
information of questionnaire. It also gives detailed survey analysis and comments by
using tables and graphs.
Following paragraphs will describe the survey analysis.
1. Table showing the respondents according to Qualification:
Qualification No. of Respondents Percentage
SSLC 05 10
PUC 10 20
Graduate 13 26
Post Graduate 10 20
Others 12 24
Total 50 100
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Source: Survey result
This table shows that out of the total respondents 26% are from Graduate
background and they are the maximum users of Johnson & Johnson baby care
products followed by others 24% who stand next to Graduates. Only 10% of the
respondents are from SSLC background. It clearly indicates that that education level
of the respondents have played a major role while selecting the Johnson & Johnson
baby care products.
Graph showing the respondents according to Qualification
SSLC10%
PUC20%
Graduate26%
Post Graduate
20%
Others24%
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2. Table showing the respondents according to Occupation
Occupation No. of Respondents Percentage
House wife 15 30
Businessmen 05 10
Employee 20 40
Others 10 20
Total 50 100
Source: Survey result
This table shows that out of the total respondents 40% are from Employee
group and they are the maximum users of Johnson & Johnson baby care products
followed by housewives accounting for 30% and the least users are from business
group respondents accounting only for 10%. It clearly indicates that housewives and
employees groups are the major buyers of Johnson & Johnson baby care products.
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Graph showing the respondents according to Occupation
House wife
30%
Businessmen10%Employee
40%
Others20%
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3. Table showing the respondents according to Annual income:
Annual income No. of Respondents Percentage
Below Rs 50000 05 10
Rs 50000 to Rs 100000 15 30
Rs 100000 - Rs 200000 20 40
Above Rs 200000 10 20
Total 50 100
Source: Survey result
This table shows that out of the total respondents 40% are from the income
group of Rs. 100000 200000 per annum followed by Rs. 50000 100000
accounting for 30% and the least users are from income group below Rs. 50000. It
clearly indicates that the company has to attract the low income group as well as the
high income group towards Johnson & Johnson baby care products.
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Graph showing the respondents according to Annual income
0
5
10
15
20
25
30
35
40
Below Rs 50000 Rs 50000 to Rs 100000 Rs 100000 - Rs 200000 Above Rs 200000
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4. Table showing number of respondents who use Johnson and Johnson baby care
products.
Response No. of Respondents Percentage
Used 25 50
Not used 25 50
Total 50 100
Source: Survey result
This table shows that 50% of respondents are using Johnson & Johnson baby
care products and rest of 50% are non-users of Johnson & Johnson baby care
products.
Graph showing number of respondents who use Johnson and Johnson baby
care products
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Used50%
Not used50%
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5. Table showing duration since respondents have been Johnson & Johnson baby
care products.
Duration No. of respondents Percentage
Last one year 06 12
Last two years 14 28
Last three years 16 32
More than 3 years 14 28
Total 50 100
Source: Survey result
From the above table we can see that, out of 50 respondent 12 % of them are
using Johnson & Johnson products from the last one year, 28% of them are using
from last two years, 32% of them are using from last three years and remaining 28 %
are using for more than three years.
Therefore it clearly indicates that every year the company has been attracting
new users towards its products.
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Graph showing duration since respondents have been Johnson & Johnson baby
care products.
40
3
7
8
7
0
1
2
3
4
5
6
7
8
Last one year Last tw o year Last three year More than 3 year
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6. Table and Graph showing respondents who liked fragrance of Johnson & Johnson
baby care products.
Opinion No. of respondents Percentage
Like 50 100
Dislike 00 00
Total 50 100
Source: Survey result
From the table we can clearly say that all the respondents have liked the
fragrance of Johnson & Johnson baby care products. Therefore it indicates that the
fragrance of Johnson & Johnson care products is good.
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Like100%
Dislike0%
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7. Table showing rate of satisfaction with the quality of Johnson & Johnson baby
care products
Level of satisfaction No. of respondents Percentage
Satisfied 46 92
Not satisfied 04 08
Total 50 100
Source: Survey result
From the above table we can say that, 92 % of the respondents have satisfied
with the quality of Johnson & Johnson baby care products and rest of all not satisfied
with it. It indicates that Johnson & Johnson baby care products enjoy a very high
level of satisfaction among the users,
Graph showing rate of satisfaction with the quality of Johnson & Johnson babycare products
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Satisfied92%
Not satisfied8%
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8. Table showing the reaction about Johnson & Johnson baby care brand.
Opinion No. of respondents Percentage
Excellent 26 52
Average 24 48
Poor 00 00
Total 50 100
Source: Survey result
This table shows that 52% of the respondents have opined that the brand of
Johnson & Johnson baby care products is excellent, 48% of respondents have opined
average and no users have opined that the Johnson & Johnson baby care products is
poor. It indicates that the users have very good opinion about the Johnson & Johnson
products.
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Graph showing the reaction about Johnson & Johnson baby care brand.
44
1312
0
0
2
4
6
8
10
12
14
Excellent Average P oor
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9. Table showing respondents reaction about price of Johnson & Johnson baby care
products.
Reaction No. of respondents Percentage
Costly 02 04
Reasonable 46 92
Low 02 04
Total 50 100
Source: Survey result
This table shows that only 4% of respondents felt that it is costly, 92% of the
respondents have reacted it as reasonable and remaining 4% of them have felt that
its price is low. It is clearly indication that majority of the users felt that the price is
reasonable.
Graph showing respondents reaction about price of Johnson & Johnson baby
care products
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1
23
1
0
5
10
15
20
25
Costly Reasonable Low
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10.Table showing respondents who are aware of Johnson & Johnson baby care
products.
Awareness No. of respondents Percentage
Urban 48 96
Rural 02 04
Total 50 100
Source: Survey result
This table shows 96% of the respondents are aware of Johnson & Johnson
baby products in urban areas and 4% in rural areas indicating the awareness level of
Johnson & Johnson baby products is very high in Urban areas and very less in rural
areas.
Therefore the publicity campaign of Johnson and Johnson baby care
productions must be improved in rural areas.
Graph showing respondents who are aware of Johnson & Johnson baby care
products.
46
Urban96%
Rural4%
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11. Table and Graph showing the availability of Johnson & Johnson baby care
products in retail shop.
Availability No. of respondents Percentage
Available 50 100
Not available 00 00
Total 50 100
Source: Survey result
This table clearly shows that Johnson & Johnson baby care products are
available to almost of all the respondents in their near by retail shops. So the
respondents do not face any difficulty to purchase the Johnson & Johnson baby care
products and the availability is very good.
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Available100%
Not available0%
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12.Table showing the media in which respondents watched Johnson and Johnson
baby care products advertisement.
Media No. of respondents Percentage
News paper 02 04
Magazine 02 04
T.V. 40 80
Internet 00 00
Wall painting 04 08
Others 02 04
Total 50 100
Source: Survey result
This table shows that 80% of the respondents have watched the
advertisements of Johnson and Johnson baby care products in Televisions 8% of the
respondents have watched through wall painting and 4 % of the respondents have
watched through news papers, magazines and others respectively. It clearly shows
that a large percentage of customer ( more than 75% ) have come across about
Johnson and Johnson products through Television which enjoys a lions share and
others share is very meagre.
Graph showing the media in which respondents watched Johnson and Johnson
baby care products advertisement.
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49
1 1
20
0
21
0
2
4
6
8
10
12
14
16
18
20
News paper Magazine T.V. Internet Wallpainting
Others
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13. Table showing the reasons for adapting to Johnson and Johnson baby care
products.
Attributes No. of respondents Percentage
Quality 24 48
Brand image 04 08
Quantity 06 12
Fragrance 04 08
Impact of advt 04 08
Price 08 16
Total 50 100
Source: Survey result
The above table shows 48% of respondents have adapted Johnson and
Johnson baby care products for its quality, 8% for its brand name, 12% for its
quantity and for its fragrance and impact of advertisement and remaining 16% for its
price. Here, the quality plays an important role in its sale. About half of the
customers have attributed their preference to Johnson and Johnson because of quality
image only and the necessity of maintaining the same quality always.
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Graph showing the reasons for adapting to Johnson and Johnson baby care
products
51
12
2
3
2 2
4
0
2
4
6
8
10
12
Quality Brand
image
Quantity Fragrance Impactof
add
Price
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14. Table showing no of respondents using different brands of baby care products.
Brands No. of respondents Percentage
Johnson and
Johnson
35 70
Himalayas 10 20
Mysore Sandal 05 10
Total 50 100
Source: Survey result
This table shows out of 50 respondents, 70% are using Johnson and Johnson
brand and 20 % are using Himalayas and 10% using Mysore Sandal Therefore,
Johnson and Johnson brand have good image in the minds of the majority of
customers and are able to face its competitors effectively as it has won the hearts of
nearly three fourths of the respondents.
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Graph showing no of respondents using different brands of baby care products
53
J ohnson and J ohnson70%
Himalayas20%
Mysore Sandal10%
M y s o r e S a n d a l
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SUMMARY OF FINDINGS
During the study it was observed that the Johnson & Johnson care products has
got a high brand image in the market. It was also observed that its performance,
quality and other attributes have attracted a good number of customers.
Through study, it has been very clear that even though Johnson & Johnson
baby care products are good in quality, its fragrance is not upto the mark. Some of
the respondents have felt that fragrance has to be improved. It was also noticed that
Johnson & Johnson baby care products are also getting severe competition from
other brands at present.
SUGGESTIONS
Following are some of the suggestions offered for achieving better
performance in sales of Johnson & Johnson baby care products in general.
Product
Johnson & Johnson baby care is one of the oldest manufacturers of baby care
products in India. Even though it is the ultimate market leader, some of the
respondents have expressed their opinions and suggestion, which are as follows.
Fragrance is not good enough, it has to be improved.
Price
Regarding price there is no question to rise. Almost all the respondents have
praised its pricing strategy. Its price is reasonable when compared to others
brands.
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Promotion and Distribution strategy
This is very important factor which influences the sales of any product. The
manufacturer has taken wide publicity campaign for the product through sales
officer and different media of advertisements like T.V, Radio, Newspapers, and
Magazines etc. Even though it has good sales due to competition, it has reduced.
Now a days, the sales of Johnson & Johnson baby care products are extremely
reduced in villages, but has a record sales in cities and towns. So, promotion
strategy of this baby care products has to be improved to increase sales
particularly in rural areas.
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RESEARCH METHODOLOGY
As the purpose of the project report is to analyse the consumable products successfully
launched in the last three years. The data was collected with the help of Secondary Data
sources.
The questionnaire method was used-
a) To get first and relevant and unbiased information
b) Questionnaire provides versatility and solutions can be obtained by just asking thequestions.
c) Questioning is usually faster and cheaper.
d) Moreover, there is more control over data gathering activities.
Secondary data was also collected personally by me, which the company has furnished for
the general public. The secondary data was gathered with the help of various magazines,
newspapers, journals, brochures and also through the internet. For secondary sources no field
work was employed.
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CONCLUSION
The results of the survey are enough to prove that Johnson & Johnson baby
care products ranks high in their quality, composition etc. It was observed that
Johnson & Johnson baby care products have maintained better product image among
the people who have used it and are using it. The company has also a vast network of
salesmanship. No doubt, these things will go a long way in improving not only
product image, but also the corporate image but in competitive fields, one should not
be satisfied with present performance. In order to maintain higher competitive
efficiency there should be continuous product planning and market improvement.
It was also observed during survey that Johnson & Johnson baby care
products are facing competition from a number of other baby care products both in
price and quality. Therefore, it is immensely necessary for both producers and
dealers to see that competitive efficiency of product is kept high. Producers have to
act on production, pricing, promotion and distribution according to consumer
preferences. Dealers have got the responsibility in this direction in the promotion and
distribution in their areas. Regular market research will help in ascertaining the
preference and acting accordingly in the field of production, distribution etc.
Consumer orientation of marketing is immensely necessary for creating and
maintaining the brand image in the minds of people.
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JOHNSONS AND JONHSON
QUESTIONNAIRE
Dear Respondent
I, pursuing M.Phil in Vinayaka Missions Univerity, Salem and preparing a
project on Consumer attitude towards Johnson & Johnson baby care
products .
I shall be grateful to you could spare a couple of minutes to answer these
questions.
PERSONAL INFORMATION
1. Name :
2. Sex : Male [ ] Female [ ]
3. Age : Below 20 yrs [ ]
30 yrs to 40 yrs [ ]
20 yrs to 30 yrs [ ]
40 yrs & above [ ]
4. Address for communication :
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5. Qualification:
S.S.L.C [ ]
PUC [ ]
Graduate [ ]
Post Graduate [ ]
Others [ ]
6. Occupation:
House wife [ ]
Businessmen [ ]
Employee [ ]
Others [ ]
7. Annual income:
Below Rs 50,000 [ ]
Rs 50,000 to Rs 1,00,000 [ ]
Rs 1,00,000 - Rs 2,00,000 [ ]
Above Rs 2,00,000 [ ]
PRODUCT DETAILS
8. Do you use baby care products?
Yes [ ]
No [ ]
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9. If yes, which brand of baby care products do you use?
Johnson & Johnson [ ]
Himalaya [ ]
Mysore Sandal [ ]
Others [ ]
10. If yes, since how long you have been using it?
Last 1 year [ ]
Last 2 years [ ]
Last 3 years [ ]
More than 3 years [ ]
11. What attributes made you to adopt Johnson & Johnson baby care products?
Quality [ ]
Fragrance [ ]
Brand Image [ ]
Impact of AD [ ]
Quantity [ ]
Price [ ]
12. Do you like fragrance of Johnson & Johnson baby care products?
Yes [ ]
No [ ]
13. Are you satisfied with the quality of Johnson & Johnson baby care products?
Satisfied [ ]
Dissatisfied [ ]
14.What is your opinion about Brand Image of Johnson & Johnson baby care
Products?
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JOHNSONS AND JONHSON
Excellent [ ]
Average [ ]
Poor [ ]
15. Are you aware of Johnson & Johnson baby care products Advertisement?
Yes [ ]
No [ ]
16. What is your opinion about price of Johnson & Johnson baby care products?
Costly [ ]
Reasonable [ ]
Low [ ]
17. Is it always available in your retail store?
Yes [ ]
No [ ]
18.If No, in the absence of Johnson & Johnson baby care products, which brand of
baby care products do you prefer?
19. Do you watch the advertisement of Johnson & Johnson baby care products?
Yes [ ]
No [ ]
20. If Yes, through which media?
News Papers [ ]
Internet [ ]
Magazine [ ]
Wall Painting [ ]
Television [ ]
21. How is the AD campaign of Johnson & Johnson baby care products?
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Attractive [ ]
Create desire [ ]
Entertaining [ ]
No impact [ ]
22. Comments if any regarding Johnson & Johnson baby care products, please
mention them below
23. Suggestion if any to improve the baby care products please mention them below
24. Who influenced you to purchase Johnson & Johnson baby care products?
Retailer [ ]
Friend [ ]
Advertisement [ ]
Relatives [ ]
25. Rank the following baby care products on the basis of the following attributes.
BrandsQuality Worth paying Brand
imageJohnson & JohnsonHimalayaMysore SandalOthers
26. What is your opinion about following baby care products?
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Baby care productsLevel of satisfactionVery good Good Average
Johnson & JohnsonHimalayaMysore Sandal
Thank you for your kind information and co-operation
Signature
Date:
Place:
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BIBLIOGRAPHY
The information included in this project is taken from the reference:
WEBSITES:
www.indiainfoline.com
www.johnsons&johnsons.com