Transcript
Page 1: 9.4 Group 2 Apps for Good Competition Entry 2015

By

James Morgan, Bilaal Dar, Kieran Vaughan and

Arun Seniveratne

Keeping Healthy App

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Mini Elevator Pitch

We are developing a Healthy eating

app to help children and teenagers

learn how to be healthy. We’ll be

different to other apps because we

won’t stress users and actually tell

them how the regimes will help them.

Our app will help solve the problem

of keeping healthy.

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Our Aim

Our aim is to show children why you should keep fit

and how you can keep fit.We are developing an app for children and teenagers, it

will show users exercise regimes and what to eat. We

want our app to encourage children and teenagers to

keep active.

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Helping children keep fit

and healthy

Users wanted useful information which

was easy to understand

They also wanted information on diets,

a useful exercise regime and

information about healthy eating

They wanted information for their

specific needs

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People said they wanted an app which is easy to

understand. They want proper information which

can help become more healthy. 70% of people

who took this test said they were interested in the

app, while over 90% of people said they didn’t have

an app like the Keeping healthy app. Many of the

people who took the survey were from the age of

10-17 which is the market we are going for.

Who said they use the app and how

popular the idea is

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How can children keep healthy

without feeling pressurised

We believe children shouldn’t

have to just do exercise and not

know how this is helping them

keep healthy. We don’t want

our app to force them to do a

heavy exercise regime

everyday

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The problem we are solving

Our app is going to solve weight loss

and help children keep healthy while

having fun. Our app gets rid of the

pressure and helps children have fun.

The information given in the app is

necessary and doesn’t bore the user

because it will contain interesting facts.

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Competitors or alternative

solutions

that already exist in the

market

On the google play store there is no app

that advertises to children or teenagers

about weight loss. However on the apple

app store there is an app called Kurbo.

Our app is better though because

it gives you more information and you

don’t have to subscribe to use the app.

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How Feasible is the app

Our app is unique because there

aren’t many like it. There is the

problem of people not using it

regularly but we can combat this

problem by using user interaction

on social media to see what our

users want. We believe our app is

feasible and can be set up

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Our Marketing Strategy

We are going to get people

into our app by using social

media. We believe interacting

with our users will help spread

the word about our app and

make our users go on the app

more regularly. This will help

the amount of people on the

Keeping Healthy app.

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Extra information

We created a website to give people more

information about the app. We created Facebook,

Twitter and Instagram to help us interact with

people connected with the app. This is our survey

link to get information from users on how we should

improve the app.

https://www.surveymonkey.com/s/7TSBMDN


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