Download - 90609 Lemons to Lemonade
Sometimes Life gives you lemons....
It would be unrealistic to expect no problems or challenges to
arise. Our ride at GreenEarthEquities had been pretty smooth with all
of our houses sold and even pre-sold.
When I went to Europe for 3 Weeks the challenges started
piling up. We now have some lemons.
So let’s make lemonade!1
3 Lemons for this week(all typical)
1. A project that was sold may be falling apart due to buyer’s credit score and changing requirements.
2. We guessed that an illegal addition could be corrected, and
we guessed wrong....
3. An Inspector was unfamiliar with Mini Split technology so he shut down our job! (until we
could educate him)
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Lemon #1 Details:1. 3332 n Ezie, Fresno (you can look it
up on Cyberhomes.Com)Purchased for $70,000
Agreed upon selling price, $165,000Loan officer said it would be tight.
2. House is almost finished.Lender has doubts. Buyer made some damaging credit moves and VA changed
some qualification criteria.
3. Lemon: We have a finished house, maybe without a buyer
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Lemon #1 Lemonade Recipe:1. Quickly list the home
2. Hold 2 Open Houses this weekend
3. Build Sales Brochure (see attached)
4. Craigs List
5. Look for other lenders with more lenient lending criteria.
6. Network amomg all friends of Vets. Maybe create buzz (the buyer is in Iraq)
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Dave RobinsonPrincipal
GreenEarthEquities.Com
Energy Wise Renovation
*$165,000 5,5% fixed rate,
$10,000 down. Includes
principal, interest only. Other
down payments or terms will
require different payments.
Qualifications depend on lender
guidelines. Not all people qualify.
Estimated total payment with
taxes and insurance should be
less than $1,111 per month.
Why Rent? Buyers can own this Clovis School District home for $880
per month*
About GreenEarthEquities
& SmartEnergyHomes At GreenEarthEquities we
acquire distressed properties in prime neighborhoods and
renovate them with 3 goals in mind: The Energy Factor , The
Wow! Factor, and It’s All Done! Buyers enjoy lower utility bills and more comfort, every month in their Low
Maintenance SmartEnergyHome.TM
4 Bedroom, 2 Bath 1362 sq ft.Living & Dining Rooms
Built 1960, Re Built 2009See p.2 for more details.
Thank you for visiting
3332 N Ezie
For more information: Jennifer Martin 259 8153
The Right Neighborhood: Clovis Schools. Established neighborhood with tree lined streets. Close to Sierra Vista Mall, Old Town Clovis, Bus Lines,Shopping & Parks. 244 employers and over 10,000 jobs are within a 2.5 miles radius.
If you’re going to have an open
house..... Let your brochure do some
selling for you!
Sell the Concept
Sell Own vs Rent
Sell the Sizzle
Give them Logic to back up the their
emotional decision
Background Focus on Green
and Energy
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GreenEarthEquities.Com3332 N Ezie Ave.
At GreenEarthEquities all we do is Energy Wise Renovation of homes. Each item that goes into our homes must address
one of these three objectives:
! 1. "Energy Efficiency
! 2. "Wow! Factor
! 3. "Done! Factor
This is what we chose to do to meet those objectives on this home:
Energy Efficiency
1. "All new dual pane windows. ""
2. "Big west window is Low E 140 (nearly twice the resistance to Solar Heat Gain as LoE2)
3. "Deciduous tree will be properly selected and planted to aid summer shading.
4. New Trane Air Conditioner and Furnace
5. New Engineered Duct System (ACCA Manual D) R8 Mylar Coated
6. "Shell Sealing of cracks and holes in the attic at the ceiling level.
7. "Attic insulation to R-50+ : far above Energy Star Standards for brand new homes.
8. "Wall Insulation with dry packed cellulose. "The subdivision originally had no wall insulation.
9. "Gas stove and gas option for the dryer. " Electric is available at both locations also.
10. "Dual pane and foam core front entry door
11. "Upgraded ceiling fans in every room
Wow! Factor
1. New Cabinets throughout in Kitchen and both baths. Real Wood throughout, no particle board.
2. "Matching Granite Counters in Kitchen and both baths.
3. "New Hood Fan Microwave
4. "New Gas Stove and Oven
5. "New Dishwasher"
6. "New Disposal
7. "New Deep Stainless Steel Sink with premium faucet and spray
8. "Travertine Floors in Kitchen and Baths with Custom Tile showers with Shampoo Shelves and accent tiles
9. "Designer 2 and three tone painted interior
10. "Crown molding and chair rail with wainscoat
11. "Designer 3 tone paint exterior with New Dash over sculptured trim at windows, doors, & corners.
12. "All ceilings have been replaced with new designer texture and paint
The “Done” Factor ! (Ready to move in with minimum work and maintenance for a LONG time)
1. "New front and back lawn
2. "Automatic sprinklers front and back
3. "Finished Garage, Drywall and painted
4. "Sewer line recently serviced and encroaching tree roots removed.
5. "Recently replaced 30 year roof
6. "New Roll Up Garage Door with new automatic opener
7. "Recently replaced water heater
8. Newer carpet 3 grades up from FHA standard, normal in renovation,
with 6 lb pad. (4 lb is normal)
9. "New receptacles, new switches and covers
10. "New six panel doors and new hardware.
11. "New light fixtures
12. "New faux wood blinds.
13. "Additional return duct in master suite so the comfort system
continues to work with the door closed."
We value your opinion. How do you think we did toward meeting our objectives?
What would be one or two things that you would change to make this home more desirable? ! ! Waterfront View!
Thank You
Dave Robinson, Ben Carroll, Rogelio Covarrubius, Jennifer Martin
Showcase the Three Packages
(It will stick in their mind better when
they are comparing.)
You are giving them a “shopping
list” to compare the other houses that
they will be looking at. You might as well
stack the deck in your favor
Energy
Wow!
Done!
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GreenEarthEquities.Com Projects Done & In the Pipeline
Our business plan dictates that we renovate and sell rapidly. We plan that many homes will be sold before they reach MLS. All homes will be offered to the group of Preferred Realtors for 7-14 days before listing in MLS. For details and to be alerted of new projects as they become available contact Jennifer Martin 259 8153
Because all of our homes will be done in less than the 90 day FHA minimum hold time, we will consider “Owner Financing” and are seeking appropriate funding to support those transactions.
We are also have a program to give preference to Veterans.
Address Details ListPrice
Completion Target
#15741 E Bernadine
1574 sf 3-2 LR & Fam 1959Corner Lot, RV access, Wow! Done! And Energy Packages
$185,000 Jan 15, 2009
#23328 N Purdue
1164 sf 4-2 50 year roof, covered patio, Wow! Done! And Energy Packages
$138,500 Feb 10, 2009
#35664 E Bernadine
1404 sf 3-2 LR & Fam 1962 pool Drive Thru Garage, Wow! Done! And Energy Packages
$185,000 Feb 20, 2009
#43332 N Ezie
1362 4-2 LR & Dining 1960 Possible RV parking Wow! Done! And Energy Packages
$165,000 June 1, 2009
#54404 N Eddy
1348 sf 4-2 Great Room, RV Access, Huge Corner Lot, Wow! Done & Energy Packages
July 4, 2009
#65967 E Fedora
1188 sf 3-2 1971 Great Room, Custom Kitchen, Wow!, Done! & Energy Packages Possible RV
$155,000 July 15, 2009
#7145 Gettysburg
1171 sf 3-2 1971 Great Room, Custom Kitchen, Wow! Done! And Energy Packages
$169,000 July 4, 2009
#83915 E Townsend
Apx 1550 sf 4-2 1948 LR & Formal Dining, New Master Suite, Detached Garage Quiet Neighborhood.
$129,000 August 15, 2009
Notes for Realtors:
SOLD!
SOLD!
Pending
SOLD!
Show Substance and Urgency:
1. They are not crazy. Other people
are doing this.
2. Opportunities Pass.
Appeal to Realtors Let them in to the “Preferred Group”
Hint at “Owner Finance”
Keeping Hope for Vets
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GreenEarthEquities.Com Projects Done &
In the Pipeline
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Tarpey
North
Cluster
Tarpey
South
Cluster
Text
Our 2 Clusters Are all within a 200
Yard radius.
This helps on the comps and appraisals
With this concentration we can
actually raise the values in a
neighborhood.
Get the Customer Looking Ahead
Get the Realtors Looking Ahead
Your Open House Brochure should do so much more than just feature that house. Why
dont Realtors do this???
Except #7. We’re starting a new Cluster
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Life Note: A problem clearly defined is half solved!
We didn’t know: but we found out:1. VA appraisals are the toughest in the
industry.2. Realtors dread VA loans because of their likelihood of failing the appraisal
3. VA appraisers seem to feel it is their job to say “No” rather than “Yes”
4. This is not politically popular right now. Several polititians and a Vet
friendly bank have surfaced just in the last few days since the problem became
clearly defined.
It really is Waterfront Property. Canadian Geese and Mallard Ducks are good back yard
neighbors.
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New Mission: Create a “niche” market serving Vets.
Now that we know what needs to be fixed, we can mobilize forces.
How cool would it be if there were a program where a vet could come home and move into a fully renovated home
with our Energy, Wow! And Done! Packages?
Because the process was made easier rather than harder.
Our vets should get preferential treatment not discrimination by bureaucrats motivated by job
preservation and CYA(wouldn’t you agree)
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Life Truth #2 Necessity is the Mother of Invention
We have always known that to maximize our options, we wanted to have some kind of “Owner Financing”
available.
Now that the need for this type of financing may be urgent and Right Now,The players and options are showing up.
I will keep you posted on what develops
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Before and After
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Before and
After
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Lemon #2We guessed that an illegal
addition could be corrected, and we guessed wrong...
We had done a lot of due diligence:
Met with the City Attorneys and Code Enforcement.
Inspected as thoroughly as possible without demolition
But it wasn’t enough. The construction was so bad,
tearing off the room add was the best thing to do.
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Lemon #2
The Illegal Room Addition Ready for RecyclingThe Kitchen
Ready for a New Life
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Lemon #3An Inspector was unfamiliar with Mini Split technology so he shut down our job! (until
we could educate him)
Discussion
Why are Mini Splits used in the rest of the world but not
the US?
When 18 SEER and ZERO duct loss is available?
What can be done about it?
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