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Rebekah Radice Vincenzo Landino@RebekahRadice
@vincenzolandino
Amy Schmittauer @schmittastic
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WITH FACEBOOK LIVE, connect
with YOUR
AUDIENCE with THE PUSH OF
A BUTTON.
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Why Facebook Live Video Is a Must for Your
Business • People spend 3x longer watching Live video
• People post 75% more video to Facebook than they did 1 year ago
• The number of videos showing up in people’s news feeds has increased by 360% since 2015
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share what's happening in your industry
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•Share important and newsworthy facts
•Share interesting updates or industry trends
•Tell your story•Become a resource Source: https://www.facebook.com/aftermarq
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Tease New Products
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Give your fans a sneak peek of a product or service you’re about to release.
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Share unique ways to use your product. Build hype!
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Announce special events or new products - give viewers a sneak peek!
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Ask your viewers questions - acknowledge them!
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Share Quick Tips 3
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Talk about a useful tip your followers can use. It should be practical and actionable.
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Make these short, bite-sized, and easy to implement.
Source: https://www.facebook.com/lewishowes
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Create something that’s short, easy to share and embed. Source: https://www.facebook.com/postplanner
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Give a behind the scenes look at your business
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Your audience loves to go behind the scenes.
Share what might be typically “off limits.”
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Show how the team works, plays, and interacts with each other and the community.
Source: https://www.facebook.com/adobespark
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Promote Your Upcoming Event
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Build up audience anticipation through a countdown to your Facebook Live event.
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Start promoting the event a few days before it starts.
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Stream live events6
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If you’re at a conference, a concert, or live event - share a glimpse into your world.
Source: https://www.facebook.com/pegfitzpatrick.author/
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● Be clear in your description
● Tell viewers what to expect
● Don’t forget to engage with the audience while you’re Live
● Keep an eye on comments - answer live
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Answer FAQs7
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Answer common questions your fans and customers ask
all the time.
Source: https://www.facebook.com/epicaprille /
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ALWAYS - end your broadcast with a CTA.
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Host interviews8
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Create an interview series to discuss hot topics and invite industry experts.
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