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THE 8 DIGITAL MARKETING
ESSENTIALS FOR LOCAL BUSINESS.
Neil CartwrightMillionMedia
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The 8 essentials• Mailchimp - Mailing lists
• LinkedIn - Contacts
• Google - Maps / Adwords / Google Plus
• YouTube
• Wordpress - receptive themes. Mobile & tablets
• Shopify / Online Stores
• Picatic - events, seminars, demos,
• Facebook - local groups.
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2,000 free subscribers Easy to use templates Embed signup form on any website Integrates with other services Can be used to send personalised messages
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Global contact database Synch contact info Updates on career moves (IFTTT) Online CV’s. Post presentations and blogs
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Search AdWords Maps Google+ Analytics YouTube
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Search AdWords Maps Google+ Analytics YouTube
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SEO Linking to each other The power of networks
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Production costs decreasing all the time Vast audience TV is changing and so is TV advertising Advertising can be done locally and on relevant content
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Additional ServicesFreshbooks - Invoicing Bidsketch - Proposals Basecamp - Project Management Highrise - Customer Relationship Management Kashoo - Business Accounting Zendesk - Customer Support SignNow - Electronic Signatures Dropbox - File Sharing
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WordpressResponsive for mobile & tablets Internet is becoming mobile More YouTube videos watched on mobiles than laptops Mobile commerce developing
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Easy to setup online shop Sell digital products Build mailing list Take payments anywhere International orders Fulfil from warehouse Integrate with Mailchimp
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Online Tickets Demos, workshop, networking Get email addresses Paid direct Discounts can be given to regular customers Integrates with Mailchimp
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Still has a huge audience Advertising can be localised Lots of people use Facebook to search for services Give discounts or promotions on your Facebook Good to know feedback