7 Wonders Influencers
HOW WE CHOSE THE 7 WONDERS INFLUENCERS
INTENT• Utilize influential social media luminaries to expand the campaign’s reach• Grow Travel Oregon’s Instagram community and amplify reach• Gather high-quality photos• Engagement with locals, DMOs and other partners• Leverage Travel Oregon’s international reach in collaboration with Global Sales
PRIMARY GOALTo utilize skilled photographers to reach large, relevant social media audiences by highlighting activities and themes associated with each Wonder, its region. We also incorporated elements that would help create a well-rounded group of influencers that represent target consumers, live in key markets, and whose hobbies align with activities around the Wonders.
When possible we selected influencers who had the potential for earned media placements, either via personal blogs or contributions to editorial outlets.
INFLUENCE
@SeattlesTravels SEATTLE DREDGE
COLUMBIA GORGE
Why We Chose Her: • One of highest scoring influencers.
• Personal blog has enthusiasticfollowers.
• We wanted an influencer for the Gorgewho is young and hip. Seattle is that(and more!).
• She hails from Toronto, Canada: it iscritical for us to have Canadianrepresentation on the influencer tour.
Toronto, Canada
An adventure-seeker with a passion for traveling and geography, she enjoys exploring the world while working as a travel blogger and travel photographer.
Boasting an obsession with maps and geology, she tends to travel to places that are geographically unique or provide adventure and adrenaline.
Website: http://seattlestravels.com/ Instagram: http://instagram.com/seattlestravels Facebook: https://www.facebook.com/SeattlesTravels Twitter: https://twitter.com/SeattlesTravels
27,325 followers
3,945 fans 5,724 followers
@seattlestravels
TRAVEL BLOG COLUMBIA GORGE
VISIT DATES: March 17-21 in Gorge March 22-24 in Willamette Valley
Sample Itinerary: Travel: Fly into Portland, out of Eugene Lodging: Jupiter Hotel, Hood River Best Western, Columbia River Gorge Hotel, Edgefield Activities: Hiking, breweries, Fruit Loop
MOUNT HOOD
@thelittlest ELIZABTEH ANTONIA Los Angeles, California
Elizabeth is a mom and freelance art director, and designer with a passion for travel and the outdoors.
Her blog features beautiful photos of her travels, family and lifestyle. She also writes about motherhood.
Website: http://www.thelittlestblog.com/ Instagram: http://statigr.am/theLITTLEST Facebook: https://www.facebook.com/pages/The-Littlest/176880025655654 Twitter: https://twitter.com/SeattlesTravels
Why We Chose Her:• We wanted a family-friendly blogger.• Opportunity to showcase how family
friendly Mount Hood can be.• We wanted to share the story of how
accessible it is for family of all ages,beyond skiing and snowboarding.
• Elizabeth is passionate about traveland her family.
• She loves snowshoeing, sledding.
• Has never been to Timberline Lodge.• Has family in Bend, OR.
INFLUENCE
17,521 followers
1,025 fans 3,382 followers
@thelittlest
FMILY& PHOT BLOG MOUNT HOOD
VISIT DATES: March 21-24
Sample Itinerary: Travel: Fly into Portland Lodging: Timberline Lodge, Mt. Hood Rentals Activities: Sledding/tubing, provide childcare for “date night”
@theplanetd DAVE AND DEB
INFLUENCE
Toronto, Canada
A Canadian couple with a passion for adventure and travel. Dave and Deb boast about visiting 80 countries and seven continents.
In addition to their active social media following, their blog, Planet D, is a leading adventure travel blog that receives more than 2.4 million views annually.
Website: http://theplanetd.com/planetd-blog/ Instagram: http://instagram.com/theplanetd Facebook: https://www.facebook.com/ThePlanetD Twitter: https://twitter.com/theplanetd/ Why We Chose Them:
• Their blog is a leading travel resource.• They are from Canada
• They have a huge following.• They are avid travelers who are
open to unique experiences.• They love cycling, which could be
an additional hook for RideOregon.
7,888 followers
39,297 fans 75.7k followers
Smith Rock State Park
@theplanetd
SMITH ROCK STATE PARK
VISIT DATES: March 26-30 (extending stay 2-3 days)
Sample Itinerary: Travel: Fly into Redmond, out of Portland Lodging: Brasada Ranch, Prong Horn, Five Pines, Oxford Suites Activities: Hiking, golfing, scenic byway
out of Portland
@casstaway CCASSANDRA LECONTE
INFLUENCE
THE WALLOWAS
Why We Chose Her: • A solo-adventurer, she who loves
hiking, climbing and kayaking.• She is very into style.• Her blog is a mix of different
media (photos, writing, music).• She loves travel and is
extremely excited to visitOregon!
Salt Lake City, Utah
Solo adventurer originally from Paris. She currently lives in Salt Lake City and travels around the West Coast.
Her blog is a mixture of iPhone photography, photo essays and personal musings about her travels and experiences.
Website: http://www.cassandraleconte.com/blog Instagram: http://instagram.com/casstaway Twitter: https://twitter.com/cass_taway
12,226 followers
233 followers
@casstaway
THE WALLOWAS
VISIT DATES: April 1-5
Sample Itinerary: Travel: Fly into Walla Walla Lodging: Bronze Antler B&B, Rim Rock Inn, Wallowa Lake Lodge Activities: Hiking, Alice tour, agritourism
CHRIS BURKARD@chrisburkard
S
INFLUENCE
OREGON COAST
Why We Chose Him: • Huge following and fan base.
• Chris is a passionate traveler focusedon surfing.
• He is a staff photographer forSurfer Magazine.
•Chris contributes to several editorialoutlets and is actively pitching storiesfor potential earned media coverage.
Central Coast, California
Avid traveler with a heavy focus on surfing and surf photography. Travels and photographs with other young, male surfers.
Works as a staff photographer for Surfer Magazine and documents both cold water surfing as well as tropical surfing. Very active in social media.
Instagram: http://instagram.com/chrisburkard Facebook: https://www.facebook.com/ChrisBurkardPhotography
106,286 followers
81,318 fans
OREGON COAST
@chrisburkard
VISIT DATES: April 14-17 in Gorge April 18-21 in Coast
Sample Itinerary: Travel: Driving Lodging: Astoria, Cape Lookout, Yurt (N. Coast), Overleaf Activities: Summit to Seastacks Hike, Klamath Knot, Surfing
@worksology JOSHUA WORKS
PAINTED HILLS
INFLUENCE Why We Chose Him: • We knew we wanted to send a family
out to the Painted Hills, similar to thevideo spot, so Josh and his family werethe perfect match.
•They have never been to the Painted Hills and are looking forward to experiencing them from their Airstream.
• This also provides for a unique way to experience Oregon.
• He has a love of coffee
Humbolt, Kansas
Traveling family with a passion for photography. Sold everything to travel full-time in an airstream.
They have a passion for national parks and use them as stepping stones to travel across the country. Their goal is to visit all of them.
Website: http://1337stream.com/ Instagram: http://instagram.com/worksology Twitter: https://twitter.com/worksology
25,499 followers
452 followers
@worksology
PAINTED HILLS
VISIT DATES: April 18-22
Sample Itinerary: Travel: Driving Airstream from Calif. Lodging: John Day River camping, Wilson Ranches Retreat, Ochoco State Park Activities: Camping, coffee shop, family-friendly, park activities
@beersandbeans
INFLUENCE
BETH AND RANDY
CRATER LAKE
Why We Chose Them: • Both Beth and Randy are freelance
writers and contribute to a variety of publications.• Potential for broad editorial coverage.
• They have 2 million followers on Pinterest.• Beth and Randy enjoy eclectic travel
experiences and love traveling with their dog, Chachy.
• While Crater Lake is an outdoor enthusiast’s dream trip, we also wanted to showcase the arts and culture of this area.
• Opportunity to send them to the Shakespeare Festival while they are here.
Plymouth, Massachusetts
Couple with a passion for travel, photography and their dog. Their articles have appeared in National Geographic Intelligent Travel, Men's Health, The Coast News, San Diego Uptown News and a variety of other travel publications.
Their blog, Beers and Beans is about providing inspiration for travel. Beth and Randy enjoy documenting their travels and seeking out eclectic travel moments. They also love volunteering on the road (especially at organic farms).
Website: http://beersandbeans.com/ Instagram: http://instagram.com/beersandbeans Facebook: https://www.facebook.com/BeersandBeans?ref=tn_tnmn
2,468 followers
5,156 fans 12.9k followers
@BeerAndBeans
CRATER LAKE TRAVEL BLOG
VISIT DATES: April TBD
Sample Itinerary: Travel: Fly into Medford Lodging: Crater Lake Lodge, Running Y, Lake of the Woods, Jacksonville Inn Activities: Birding, volcanic legacy scenic byway, Roe Outfitters zipline, breweries