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7 Crucial
WEBSITE
Mistakes
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Your Website does not have a
Clear Purpose and
Visitor Benefits
1. Website
Mistake #
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“
- Steve Krug
DON’T MAKE ME THINK !
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Use a large headline explaining
what the site is about
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Use a tagline
near the logo
Blablablala blabla.
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Everyone is
listening to
“WII FM”
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Don’t make the visitor have
to figure it out
???
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Your Website does not have a
Strong, Clear Call to Action
2. Website
Mistake #
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Use a button that
looks clickable
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Try It For Free
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Colours should contrast
against page design
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Amazon product page blurred
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Amazon product page – strong call
to action
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Your Website does not have a
Good Design Aesthetic
3. Website
Mistake #
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Design is somewhat subjective but
basic principles still apply.
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Get a professional
to tweak your design
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Use 2 different
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If it’s too busy
remove textures & images
![Page 22: 7 Crucial WEBSITE Mistakes€¦ · - Steve Krug DON’T MAKE ME THINK ! Use a large headline explaining what the site is about . Use a tagline near the logo Blablablala blabla. Everyone](https://reader035.vdocuments.us/reader035/viewer/2022071213/603d571122a344523d44fef8/html5/thumbnails/22.jpg)
If it’s too bare
add textures & images
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Your
Website
is not
Responsive
4. Website
Mistake #
![Page 24: 7 Crucial WEBSITE Mistakes€¦ · - Steve Krug DON’T MAKE ME THINK ! Use a large headline explaining what the site is about . Use a tagline near the logo Blablablala blabla. Everyone](https://reader035.vdocuments.us/reader035/viewer/2022071213/603d571122a344523d44fef8/html5/thumbnails/24.jpg)
“responsive”
websites
support all
screen sizes
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50-60%
of all website
traffic on mobile
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Your Website does not have
A Good About Page
5. Website
Mistake #
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2nd
most visited
page on websites
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Builds trust with
potential customers
![Page 29: 7 Crucial WEBSITE Mistakes€¦ · - Steve Krug DON’T MAKE ME THINK ! Use a large headline explaining what the site is about . Use a tagline near the logo Blablablala blabla. Everyone](https://reader035.vdocuments.us/reader035/viewer/2022071213/603d571122a344523d44fef8/html5/thumbnails/29.jpg)
Why you serve your
particular customers
![Page 30: 7 Crucial WEBSITE Mistakes€¦ · - Steve Krug DON’T MAKE ME THINK ! Use a large headline explaining what the site is about . Use a tagline near the logo Blablablala blabla. Everyone](https://reader035.vdocuments.us/reader035/viewer/2022071213/603d571122a344523d44fef8/html5/thumbnails/30.jpg)
Staff photos,
names, short bio’s
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Street address, photos,
phone number
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Back-story of the business
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Your Website Should Load
Fast for Visitors
6. Website
Mistake #
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Web visitors are impatient
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“
- Everyone
DON’T MAKE ME WAIT !
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Over 50% of them leave
after 8 seconds
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Faster sites rank
better on Google
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Use smaller images
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Turn on “caching”
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Get good hosting
WebsiteDoctor.com/hosting
for advice
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Your Website
does not have a
Compelling Email
Opt-In Incentive
7. Website
Mistake #
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“Build a list”
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97% of visitors
leave and never
come back
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Offer a compelling
free resource
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Newsletters are not
a good opt-in incentive
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It must help the visitor
solve their problem
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Make it quick to consume
but genuinely valuable
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Then build trust & credibility
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Your Domain is Your Most
Valuable Online Asset - Own It.
Bonus
Tip
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Register your
brand names
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Buy your domains from
a reputable company
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Keep them separate
from web hosting
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Make it easy
… to Say
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Make it easy
… to Type
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Make it easy
… to Remember
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More Resources to help
you at
WebsiteDoctor.com
Contents © 2016 Alastair McDermott – WebsiteDoctor.com
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