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Introducing social digital - 7 challenges (and possible solutions)
in 7 minutes
Kajsa Hartig, @kajsahartig Nordiska museet
Stockholm, Sweden
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Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
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Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
Sweden’s largest cultural historical museum Founded in 1873 Situated in Stockholm Incl. four castles and manors + 160 employees
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The New Media Department was founded in 2011 1. Mandate 2. Resources 3. Support from our management
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Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http://en.wikipedia.org/wiki/File:CD_autolev_crop.jpg
Photo: Rama, CC-BY-SA, Wikimedia Commons, http://en.wikipedia.org/wiki/File:Canon_EOS_DCS_3c_IMG_4153.jpg
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Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http://en.wikipedia.org/wiki/File:CD_autolev_crop.jpg
Photo: Rama, CC-BY-SA, Wikimedia Commons, http://en.wikipedia.org/wiki/File:Canon_EOS_DCS_3c_IMG_4153.jpg
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The Social Organisation
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7 CHALLENGES
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People Content
Strategy and practice
The Digital Ecosystem, inspired by Yale Digital Collections Center.
Technology
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People Content
Strategy and practice
Technology
The Digital Ecosystem, inspired by Yale Digital Collections Center.
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Disruptive changes
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Social
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1 Inability to introduce social digital into the organisation
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2 Lack of social digital awareness within management
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3 Integrating social digital in everyday life
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4 Failing to recognize the need for a holistic view – the digital eco system
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5 Inability to re-prioritize work efforts
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6 Lack of flexibility, rigid structures and hierarchies
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7 Lack of adequate technological devices, training, etc.
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7 SOLUTIONS
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1 2 3 4 5 6 7
Failing to introduce the idea of So/Di
Management not digitally aware
Failing to adopt in every day life
Not paying attention to Digital Echo System
Inability to reprioritize work efforts
Rigid unflexible structures/hierarchies
Lack of adequate devices, training
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1 2 3 4 5 6 7
Plan, where to start, what to achieve
Management not digitally aware
Failing to adopt in every day life
Not paying attention to Digital Echo System
Inability to reprioritize work efforts
Rigid unflexible structures/hierarchies
Lack of devices, training
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1 2 3 4 5 6 7
Plan, where to start, what to achieve
Invite external expertise, show results
Failing to adopt in every day life
Not paying attention to Digital Echo System
Inability to reprioritize work efforts
Rigid unflexible structures/hierarchies
Lack of devices, training
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1 2 3 4 5 6 7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, support
Not paying attention to Digital Echo System
Inability to reprioritize work efforts
Rigid unflexible structures/hierarchies
Lack of devices, training
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1 2 3 4 5 6 7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, support
Map your system, learn how it works
Inability to reprioritize work efforts
Rigid unflexible structures/hierarchies
Lack of devices, training
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1 2 3 4 5 6 7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, support
Map your system, learn how it works
Educate, launch pilot projects
Rigid unflexible structures/hierarchies
Lack of devices, training
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1 2 3 4 5 6 7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, support
Map your system, learn how it works
Educate, launch pilot projects
Encourage cross departmental work
Lack of devices, training
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1 2 3 4 5 6 7
Plan, where to start, what to achieve
Invite external expertise, show results
Make it relevant, educate, support
Map your system, learn how it works
Educate, launch pilot projects
Encourage cross departmental work
Know what it takes to succeed
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Thank you!