#CannesLions
60 Years of Cannes Lions
2000s
Game Changer: The 2000s
Bob Greenberg
With the 60th anniversary of Cannes Lions
comes a celebration of the iconic work that
changed the landscape of advertising.
The founder of R/GA (like R/GA itself) started
out in visual effects. Since then, one thing has
persisted: Greenberg's love of combining
creativity and technology to further a story.
He’s won almost every major industry award,
including the Academy Award, D&AD, and of
course the Cannes Lions Titanium Grand Prix.
Bob Greenberg
60 Years of Grand Prix WinsBy Industry
tech
nolo
gy
automotive
food, agricultureand restaurant
sports/sportswear
financial services
alcoho
lic beverag
e
cpg
7 NEW WINS - 2013
1 NEW WIN - 2013
non-
alcoho
lic b
ever
agemedia/publish
ing
fashion
travel and hospitality
non-profit/government
photographic
tv/film
toys
constructionfurniture
telecomm
unicationsbeauty
oth
er
1 NEW WIN - 2013
1 NEW WIN - 2013
non-profit/government
non-profit/government
telecomm
unications
telecomm
unicationste
chno
logy
tech
nolo
gy
automotiveautomotive
food, agriculture
food, agricultureand restaurant
and restaurant
sports/sportswear
sports/sportswear
financial services
financial services
alcoho
lic beverag
ealco
ho
lic beverag
e
cpg
cpg
non-
alcoho
lic b
ever
age
non-
alcoho
lic b
ever
agemedia/publish
ing
media/publishing
fashionfashion
travel and hospitality
travel and hospitality
non-profit/government
non-profit/government
photographic
photographic
tv/filmtv/film
toystoys
construction
construction
construction
construction
construction
constructionfurniture
furniture
furniture
furniture
furniture
furniture
telecomm
unications
telecomm
unicationsbeauty
beauty
oth
er
1 NEW WIN 1 NEW WIN 1 NEW WIN 1 NEW WIN - 2013
7 NEW WINS - 2013
1 NEW WIN - 2013
1 NEW WIN - 2013
1 NEW WIN - 2013
#CannesLions
Winning Work:The 2000s
Nike+
In 2006, Nike, Apple and R/GA joined forces
to build Nike+, combining a special device
attached to a running shoe, an app for
iPhone/iPod, and an online platform that
connected a global community of runners.
Nike+ and its "Everything Counts" approach
kept drawing people back to nike.com,
decreasing the brand’s reliance on paid
media. Ever since, Nike has invested more in
tool-based marketing, eventually creating a
Digital Sport division, which took Nike+ into
other forms of exercise such as basketball
(seen here).
SpecialAwardsBy Type
Agency of the Year
Independent Agency of the Year
Holding Companyof the Year
Network of the Year
Ogilvy BrasilSão Paulo
MccannMelbourne
AlmapBBDOSão Paulo
Wieden + Kennedy Portland
ServiceplanMunich
Wieden + Kennedy New York
WPP
Omnicom
Publicis Groupe
Ogilvy & Mather
BBDO
DDB
1
2
3
1
2
3
1
2
3
1
2
3
#CannesLions
Top 10 Winning CountriesEntries v. Shortlists v. Wins
0
1000
2000
3000
4000
5000
6000
US
A
BR
AZ
IL
UN
ITE
DK
ING
DO
M
AU
ST
RA
LIA
GE
RM
AN
Y
FR
AN
CE
SO
UT
HA
FR
ICA
SW
ED
EN
IND
IA
JAPA
N
#CannesLions
2013 Social ActivityBy Country
Brazil6.60%
Other26.90%
Australia2.50%
USA31.50%
Mexico3.50%
France2.30%
UK21.80%
Germany2.70%
Spain2.20%
#CannesLions
Talking About Cannes Lions 2013Volume of Social Mentions (via )
25,000
20,000
15,000
10,000
5,000
0
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
#CannesLions
Young Lions Spotlight2013 Winners by the Numbers
7410
3
7.5
4.6*Average based on 12 responses.
Kilometers Traveled to Cannes
Years Working in Advertising
Concepts Developed for Young Lions
Hours of Sleep/Night During Competition
Pin of the Week@Tim Buesing
#CannesLions
2013 Trending Topics: Social
CreativityCreativityCreativity
11,412
"We are not in the business of science, we are in the
business of art." – Alexis Nasard, Heineken
The FutureThe FutureThe Future
3,380
"In a way, magicians are the original early adopters of technology. Magic is a unique tool for visualizing the future."
– Marco Tempest
“Mobile is the connective tissue. It empowers other media in
ways we haven’t seen before.” – Sheryl Daija,
Mobile Marketing Association
3,657Mobile
“Act less as advertisers and more as content producers.”
– Fernando Machado, UnileverContentContentContent2,752
“Data-driven creativity gives us the chance to connect with
people by telling them the story they want to hear.”– Lee Maicon, 360i
Data-DrivenData-DrivenData-Driven
2,001
“How to stay relevant... Be culturally iconic,
courageously creative, and connected everywhere.”
– Keith Weed, Unilever
739Culture
#CannesLions
Style Spotting 2013
@iamdiddy8,507,091
@AriannaHuff1,311,048
@IAmDerekRamsay947,146
@NinaGarcia739,386
@danisnotonfire 589,538
@geoff_deweaver501,059
Top Social Influencers
Stripes
Tan & White
Twitter HandleNumber of Followers
#CannesLions
DAY IN THE LIFE OF A DELEGATEOne Day Tracked on Nike+
Closing Gala,Carlton Beach
09:00Breakfast, HôtelMajestic Barrière
23:30
19:00Dinner @ Gaston &Gastounette
17:00Final Awards Ceremony,Grand Audi of the Palaisdes Festivals
CALORIES BURNED: 310 DISTANCE TRAVELED: 4.8 Kilometers
#CannesLions
WWW.SAPIENTNITRO.COM/CANNESLIONS
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