Download - 6 Personas of Sharers
6 Personas
Of Sharers
According to research conducted by New York Times' Customer
Insight Group, sharing acts as 'information management'; 73%
of the respondents said they process information more deeply, thoroughly and thoughtfully when they share it.
1. Altruists “Who share to help people”
"Do not wait for leaders; do it alone, person to person"- Mother Teresa
2.Careerist “Who share things related to business
interests.”
“Digital reading will completely take over. It's lightweight and it's fantastic for sharing. Over time it will take over.” -Bill Gates
3.Hipsters “Those who share content for creative
expression.”
“Innovation distinguishes between a leader and a follower.” -Steve Jobs
4.Boomerangs “People who share for social validation and
assign a lot of importance to others' reactions to what they share.”
“You are what you share.” ― C.W. Leadbeater
5.Connectors “For whom sharing is a means to an end such as
enhancing their interpersonal relationships.”
“The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently.” - Mark Zuckerberg
6.Selectives “Those who share in a customised manner, after analyzing
how relevant the material is to the target recipients”
“I don’t like to share my personal life… it wouldn’t be personal if I shared it.” ― George Clooney
Thanks and Good luck!
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suggestions to @Hmarketer or @choudharyhp