Download - 6 month merchandising plan
Jessica N Wooten 6 Month Plan
• Tribe-a social division in a traditional society consisting of families or communities linked by social,
economic, religious, or blood ties, with a common culture and dialect
• Tribe is where you fit in. There is something for everyone. Encouraged to transition apparel items into own unique style
• Logo design: tribal pattern
Target Market • Customer profile • Female • Age 18-30 (generation y) • Single • Various ethnic backgrounds • Works in creative industry/ creative student • Income $50000+
• City dweller • Psychographics/Lifestyle: carefree, trendy/fashion forward, eclectic, artistic • What she looks for in fashion :Beauty, Trends, Quality, Comfort, Ready To Wear, versatility, vintage like, loose & fitted
items • Brand Image • Tribe is committed to designing quality apparel for the modern young woman. We value our customers freedom in her
individual sense of style.
• Laidback, sense of freedom(in style), creative, good quality/fit • Future brand extension (men’s, furniture, jewelry etc)
Assortment Plan • Clusters: • New York: Williamsburg Brooklyn Grand Street • Chicago: Michigan Ave • Miami: Collins Ave • Assortments: Shirts, Outerwear, Dresses, Shorts, Shoes
• August:$802,009 September:$223,306 October:$480,238 November:239,508 December:93,453 January:70612
• Shirts:18% Outerwear:19% Dresses:19% Shorts: 21% • Shoes:22%
• Price Range: Shirt:$38-$78 Outerwear:$50-$150 Dresses:$48-100 Shorts:$58-$85 Shoes:$45-100
Pyramid Planning
Trend 15%
Fashion 19%
Key Items 26%
Replenishment 40%
Promotional Cadence
Print Adver@sing
Word Of Mouth
Special Events
Clearance-‐ quarterly
New York
• Williamsburg Brooklyn (borough) • Various Ethnic Backgrounds • Indie/Hipster Culture • Rapid Development for Retail Space • Art Community (Art/Design, Music, Theater) • Public Transportation
Compe@tor Analysis
• Loca@on: Williamsburg • Price Range: Star@ng at $65+ • Focus on Trend • Designer Brands • Women’s Men’s Accessories
Homegoods • No Ecommerce • Closed on Mondays • Blog to get informa@on out to
consumers
Life Curated Dear Fieldbinder
• Brooklyn New york • Smith Street • Women’s Apparel, Shoes, Jewelry,
Accessories • Candles • Private Label • Ecommerce (No Sales/Clearances) • Price Range: $40-‐250
Chicago
• Michigan Avenue • Chicago Water Tower, *Art Institute Of Chicago,
Millennium Park, *Magnificent Mile • Natives & Tourists • Historic/Urban
• Public Transportation
Competitor Analysis
Topshop
• Michigan Ave • Women’s Apparel
Shoes Accessories(handbags, hair, hats, scarves..) Makeup
• Sales • Ecommerce • Lookbook • Blog
Miami
• Collins Ave Southbeach • Retail* • Art Deco • Fashion • Trendy • *Foot traffic Public Transportation Driving, Biking • Artistic Community • Entertainment • Boutiques • Hotels • Great For Business
Competitor Analysis
Urban Ou_i`ers • Collins Ave • Women’s • Men’s • Accessories • Shoes • Homegoods • Clearance/Sale • Ecommerce • Open 10am M-‐F 12pm S