Download - 5.how can companies use packaging, labelling, warranties,and gurantiees as marketing tools
Packing:
Packing:
Known as the
5th P’ of
marketing mix.
It includes all
the activities of
designing and
producing the
container for a
product.
Packing as a marketing tool:
1. Self service
Packing as a marketing tool:
2. Consumer affluence:
consumers are willing to
pay little more for
appearance, convenience
and prestige
Packing as a marketing tool:
3. Company and
brand image:
packages contribute to instant
recognition of brand or company
Packing as a marketing tool:
4. Innovation
opportunity:
it can bring large benefits to
consumers and profits to
producers
Packaging objectives
Identify the brand
Convey information
Facilitate product
transportation
Assist at home storage
Aid product consumption
Packaging objectives:
Labelling:
Label is a simply attached tag or an elaborately deigned graphic that
is a part of the package
A label can Help to identify the brand Grade the product
Describe the product (who made it, when and where and how to use it?)
Promote the product through advanced graphics.
Warranties:
Warranties is a formal statement of
expected product performance by
the manufacturer.
Guarantees:
Guarantee is an assurance
that the product is of
high quality and
dependability.
CREDITS:
Created by:sagar s t
s.i.t, tumkur
during an internship by
prof. Sameer mathuriim, lucknow