Download - 56059588 Honda Siel Marketing Project
A
SUMMER TRAINING REPORT
ON
Sales & Marketing of Honda Seil Cars in
Prime Honda (Capital Cars Pvt. Ltd.)
SUBMITTED TO
MR. RAVI BHASIN
SUBMITTED BY
ISHAN MEHRA Roll no. 4608G53 BBA (Gen.) 4th Sem A3906408408
AMITY SCHOOL OF BUSINESS
Amity universty, Noida (U.P.)
1
ACKNOWLEDGEMENT
I proudly present my project on Sales & Marketing of Honda Seil Cars in
Prime Honda (Capital Cars Pvt. Ltd.)
I sincerely hope that I have done Justice and the best support and guidance
under submission of this summer training project and bought the knowledge
imparted by MR. RAVI BHASIN, Faculty Guide, AMITY UNIVERSITY, NOIDA
to the best use.
I take this opportunity to thank Prof ALKA MUNJAL for the knowledge and
Guidance She has continually provided me with.
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Contents
3
CONTENTS
1. INTRODUCTION
Capital Cars Pvt. Ltd
2. INDEX (PROFILE, ISO AND AWARDS)
Profile.
Iso Certifications
Achievements.
3. SELLING SKILLS .
4. PRODUCT SPECIFICATION:
Honda Accord
Honda CRV
Honda City
Honda Civic
5. ACCESSORIES.
6. FACTORS AFFECTING PURCHASE., FREQUENCY OF PURCHASE,
PURCHASE DECISION, USE FINANCE SCHEMES, SATISFACTION
WITH PRESENT CAR, HONDA’S ATTRIBUTES.
7. FINANCE.
8. INSURANCE.
9. TRADE –IN (USED CARS)
10. RECOMMENDATIONS & SUGGESTIONS
11. LIMITATIONS OF STUDY.
12. APPENDIX – QUESTIONNAIRE.
13. CONTACT DETAILS.
4
Introductio
n
5
INTRODUCTION
In a world of seemingly endless decision making, it is nice to know that some
decisions are easy to make.
Like knowing the car that you think is best for you and your family - Honda
Like knowing the Honda Exclusive Authorised Dealership that's just right for
you - Prime Honda
If you take a closer look, you'll discover that Prime Honda turns out be your
best decision for purchasing and servicing your Honda Cars.
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C ompany P rofile
7
COMPANY PROFILE
A joint venture undertaking between ITOCHU Corporation of Japan and
Ansal Housing and Construction Co. Ltd. in India.
First amongst Honda Car dealerships to obtain ISO 9002 certification,
within the very first year of operations.
Board of Directors comprise of successful and experienced
professionals with International exposure and experience.
ITOCHU Corporation brings with it experience of operating Automobile
Dealerships in three Continents.
Equity base of Rs.120 million.
Company Bankers: Standard Chartered Bank, ICICI Bank Ltd.
Company Auditors : SAHNI NATRAJAN & BAHL.
Facilities conveniently located at Ansal Plaza Vaishali on ownership
with ample parking.
Over Rs.12 million worth of state of the art equipment.
Professionally managed operations.
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Personnel trained at Honda International Technical and Education
Centre.
Regular in-house training programmes.
Sales, Service and Spare Parts facilities under one roof.
Customer focused outlook.
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ISO: CERTIFICATION COMPANY
Certified for ISO 9001 for Quality Management System, and ISO 14001 for
Environment Management System.
As recognition to our devotion to providing consistent quality service, we
were certified ISO 9002 Compliant within the first year of operation in 1998
and were upgraded to ISO 9001-2000 in January 2003. Our commitment to
protect the environment was recognized and we received ISO 14001
certification in the year 2000. Thus assured of quality services from Prime
Honda, we seek you support in preserving environment.
QUALITY & SERVICES
Capital Cars Pvt. Ltd., selling and servicing automobiles, are committed to
upholding the founder CEO's vision of continually improving its operations
by:
Optimization of all resources through improved operations
and customised maintenance
Striving for customer satisfaction & customer delight
Developing human resources
Ensuring a clean, safe and healthy environment to all its associates
and compliance to legal and other requirements and prevention of
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pollution
Adherence to all requirements of ISO 9001:2000, ISO 14001:2004 &
OHSAS 18001:1999
C.K. ThampyChief Executive Officer
(12th August 2005)
We will contribute to create a better, safer and more convenient society by
means of proposing a new mobile life and providing a superior updated
world class quality service.
H. IshidaChief Executive Officer
(1998-2000)
GUIDING PRINCIPLES
To ensure that customer delight is the principal focus of all our actions.
To provide a working environment to all associates conducive to improved
productivity and general well being.
To ensure all actions always stand up to ethics of high standards.
To ensure that both productivity and services offered meet with quality
norms adopted by us.
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To be proud member of the society by always contributing more than what
we take.
C. K. Thampy
(1997-2006)
OUR PHILOSOPHY
Improve productivity by providing a non-polluted, hazard free environment
to achieve integrated workflow, eliminating unnecessary layers of work
and avoiding waste.
Quality improvement by constant endeavor to do better and encourage
self imposed quality checks.
Periodic training & managerial development programs with a view to
update knowledge and skills, form healthy attitudes to such crucial
matters as customer service, productivity, quality and skill levels and
thereby achieve increased levels of commitment to the organisation, its
values and goals.
Respect for the individual by way of encouraging openness and
approachability at all levels, providing for open discussions and
participation in decision-making process.
Clarity of the individual role by providing clear and written job descriptions
along with key result areas.
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Encourage assumption of responsibility and have a transparent
promotional reward policy along with adequate feedback on performance.
Promote a democratic, but task -oriented atmosphere encouraging a
cohesive team with a view to ensuring warmth and good fellowship
between all associates of the company and to foster a sense of belonging.
C. K. Thampy
(1997-2006)
CORPORATE MISSION STATEMENT
We will contribute to create a better, safer and more convenient society by
means of proposing a new mobile life and providing a superior updated world
class quality service.
H. IshidaChief Executive Officer
(1998-2000)
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Scope of Study
14
SCOPE OF STUDY
To ensure that customer delight is the principal focus of all our actions.
To provide a working environment to all associates conducive to improved
productivity and general well being.
To ensure all actions always stand up to ethics of high standards.
To ensure that both productivity and services offered meet with quality
norms adopted by us.
To be proud member of the society by always contributing more than what
we take.
15
ORGANIZATIONAL PHILOSOPHY
Improve productivity by providing a non-polluted, hazard free environment to
achieve integrated workflow, eliminating unnecessary layers of work and
avoiding waste.
Quality improvement by constant endeavor to do better and encourage self
imposed quality checks.
Periodic training & managerial development programs with a view to update
knowledge and skills, form healthy attitudes to such crucial matters as
customer service, productivity, quality and skill levels and thereby achieve
increased levels of commitment to the organisation, its values and goals.
Respect for the individual by way of encouraging openness and
approachability at all levels, providing for open discussions and participation
in decision-making process.
Clarity of the individual role by providing clear and written job descriptions
along with key result areas.
Encourage assumption of responsibility and have a transparent promotional
reward policy along with adequate feedback on performance.
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Promote a democratic, but task -oriented atmosphere encouraging a
cohesive team with a view to ensuring warmth and good fellowship between
all associates of the company and to foster a sense of belonging
ACHIEVEMENTS
NATIONAL SERVICE ADVISOR CONTEST (2003-2004)
1st position all INDIA Mr. Hement Nautiyal
1st runner-up all INDIA Mr. Akshay Malhotra
NATIONAL BODY & PAINT TECHNICIAN CONTEST
1st runner-up all INDIA
(2003)Mr. Kaushal Kishore
First Prize Winner (2006) Mr. Naveen Rathod
Cash Prize - 10,000
First Runner-up,Second
Prize winnerMr. Umesh Kumar
Cash Prize - 7,500
NATIONAL SERVICE ADVISOR CONTEST
(2001-2002)
1st position all
INDIAMr. Vinod Kumar
Baradwaj
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3rd position all
INDIAMr. Hement Nautiyal
5th position all
INDIAMr. Vikas Baradwaj
PARTS PERSONAL CONTEST (2001-2002)
Parts Manager Mr. Divakar Menon adjudged First Runner-up, All India
PARTS PERSONAL CONTEST (2002-2003)
Mr. Aji Kumar adjudged for First Runner-up, All India
NATIONAL SERVICE TECHNICIAN CONTEST
1st position all
INDIAMr. Madan Singh
Negi1999-2000
1st runner-up all
INDIAMr. Sonelal Pandit 2002-2003
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Literature Review
19
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LITERATURE REVIEW
In this session, participants will explore the basics of selling
necessary to become successful in an automotive sales career.
Using interactive exercises, this practical "How-to" workshop is
designed to enable salespeople to increase their skill level.
Attendees will discover the correct techniques to use when
overcoming objections, to employ non-confrontational selling
principles, and how to influence others in a positive way.
Participants will also learn how to:
Greet prospects professionally
Qualify prospects quickly
Vehicle presentation
Insure a demonstration drive
Use trial closes
Write up the sale/lease
Closing techniques
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VISION
This training session is designed to teach salespeople to learn
to sell cars and the importance of building relationships for
networking, referrals, and repeats. Using exercises and
methods taken from Patrick Davis’ bestselling book Selling
Cars: The Handbook of the Professional, participants will
explore several innovative ways to develop relationships that
last. In addition, they will discover the step-by-step process that
successful people in sales use in relationship building.
Attendees will also learn:
To develop a personal plan
Determine different personalities
How to influence others
Leading-edge communication skills
How to build a profit network
To understand themselves
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23
R esearch M ethodology
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RESEARCH OBJECTIVES
The objectives of research are:
To survey the consumer buying behavior amongst the premium car
buyers,
To find out the potential customer of Honda cars,
To find out Honda’s position in the Indian market, as compared to its
rivals.
1. Target Segment:
People who own one or more cars of any premium brand.
2. The sample size is 50 respondents in the area of South Delhi.
3. The study was conducted by the questionnaire method in the period of 1st of
April to the 18th April, 2007.
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RESEARCH METHODOLOGY
The purpose of any research is to discover answers to questions through the
application of scientific procedures. The main aim of the research is to find
out the truth, which is hidden and has not been discovered as yet.
Research Methodology is a way to systematically solve the research problem.
It may be understood as the science of studying, how the research is carried
out scientifically. In it, we study the various steps that are generally adopted
by a researcher in studying his research problems, along with the logic
behind them.
Thus, when we talk of Research methodology ,we talk no only of the research
methods, but we also consider the logic behind the methods we use in the
context of our research study and explain why we are using a certain method
or a technique, and why we are not using the others, so that research results
are capable of being evaluated wither by the researcher himself or by others.
The Problem Definition, the Research Objective, the Research Design, the
Sampling Techniques, the formulation of the Hypothesis, the method of Data
Collection , the Analysis of the collected data, and, the Interpretation and the
Report constitute the Research Methodology.
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I have, in the earlier chapters of my report, specified the problem and the
objectives of my research. The subsequent chapters will define the Research
design, the sampling technique, the hypothesis, the analysis and the
interpretations.
Let us take a look at the Research Design in the next chapter.
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RESEARCH DESIGN
The research design used in this report is Descriptive Research.
Descriptive Research studies are those studies which are concerned with
describing the characteristics of a particular individual or group.
In this type of a study a comparative study is made, throwing light on all the
attributes of the Research methodology, as discussed in the past chapters.
However, it must ensure the minimization of reliability of the evidence
collected , the said design can be appropriately referred to as a Survey
design, since it takes into account, all the steps involved in a survey,
concerning a phenomenon to be studied.
THE SAMPLING TECHNIQUE
The type of sampling used in this report is Cluster Sampling.
Certain categories of units are concentrated in certain areas. The cluster
sampling technique, is relatively easy device to select ample units, on the
premise that units belonging to one category exist at a specified location. It is
presumed that units belonging to one category exist at a specified location. It
homogeneous group. Thus, by applying sample principles of random
sampling, the sample units can be selected easily, so that they belong to the
desired or specified category.
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SAMPLE SIZE : 50
HYPOTHESIS TESTING
Hypothesis means, an assumption or some supposition, to be proved or
disproved. But for a ,marketing researching ,hypothesis is a formal question,
that he intends to resolve. Thus, a hypothesis may be defined as a
proposition, or a seat of propositions, set forth as an explanation for the
occurrence of some specified group of phenomenon, either asserted merely
as a provisional conjecture to guide some investigation, or accepted as highly
probable, in the light of established facts.
My hypothesis for this report will be:
H0 : Null Hypothesis Honda is the best car in the
premium car segment.
H1 : Alternate Hypothesis Honda is not the best car in the
premium car segment.
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THE METHOD OF DATA COLLECTION
The Questionnaire Method was used to collect the required data.
The questionnaire was a structured on with both, open and closed ended
questions. A sample copy of the Questionnaire can be found in Appendix
A2.
The scales used.
The scales used were mainly Likert or Summated Type of scales and
Ranking Scales.
This section deals with the Analysis of the respondents’ answers.
Finding from the Customer Study:
The Profile of a typical customer can be defined as follows:
Avg. Age 45 yrs.
Education Post Graduate (50)
Avg. Income 65,000-75,000
Cars Owned (Avg.) 1.44
Frequency of buying a car (Avg.) 2-3 yrs. (26)
Purchase Decision made by Family (38) ; Self (12)
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Factors Affecting Purchase
Decision
Technical Knowledge (34)
Use of Finance Schemes No (42)
Satisfaction with Present Car Extremely Satisfied (36)
Plans to Buy a Honda Yes (26)
(all analysis is done from a sample
size of 50 respondents.)
The above is a profile of a Typical target Customer.
It has been seen the most customers are of the average age of 45 years.
They are all Post Graduates.
They are all either Company Executives (20); or Businessmen (22); 14 of
them were self-employed.
Most of the respondents were hesitant to divulge their monthly income,
but did no only when categorically told that this survey was only for a
college project, and that their responses would be kept confidential.
Most of the respondents had at least 2 cars. In most cases, one of the cars
were of the lower segment and did not concern our study. The cars the
respondents owned were:
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PREMIUM SEGMENT CARS
HONDA
OPEL
LANCER
FORD
ESTEEM
BALENO
NON PREMIUM SEGMENT CARS
Maruti Zen, 800
Fiat Uno
Fiat
Ambassador
The Frequency of buying a car amongst the average respondents was
between 2-3 years. (2-6)
The whole family was a part of the purchase decision. (38)
The factor that most affected the purchase decision was mainly Technical
Knowledge, as proved by 34 responses in its favor.
The use of Finance schemes was not made, as about 42 respondents give
“No”, as their answer.
36, our of 50 respondents said that they were satisfied with their present car.
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Honda, reminded 26 people of all the attributes associated with a good car.
Like, technology, superiority, luxury, status, and of course, price.
About 26 people said that they are planning to purchase of Honda next.
12 people, out of the 24, who said that they were not interest in purchasing a
Honda, because they had better options. The rest of the 12 comprised of
people who said ”can’t say”, or, “haven’t decided”.
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TESTING OF HYPOTHESIS
Testing of Hypothesis, as defined earlier is the proposition, or set of propositions
set forth as an explanation for the occurrence of some specified group of
phenomenon, either asserted merely as a provisional conjecture, to guide some
investigation, or accepted as highly probable, in the light of some established
facts.
The Hypothesis can be placed as the most critical part of any research.
For the Hypothesis testing of my report, I have used The Wilcoxson Rank
Method.
1. Honda,
2. Opel,
3. Mitsubishi Lancer,
4. Ford, and,
5. Maruti Suzuki Baleno.
The figures used in this test are the totals of the highest ranks given by the
respondents, to any of the cars in the attributes of Technology, Efficiency,
Performance, Style and Luxury. This has been done to avoid unintentional bias
towards any particular car.
The Wilcoxon’s Rank Test will follow on the next pages.
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Products of Honda
35
PRODUCT SPECIFICATION
1. Honda Accord
2. Honda CRV
3. Honda City
4. Honda Civic
Honda Accord:
2,997cc Water-cooled 4-stroke SOHC V6 VTEC
1. Accord 2.4 VTi-L A/T
2. Accord 2.4 VTi-L M/T
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3. Accord V6 VTEC A/T
Accord 2.4 VTi-L A/T
THE UNBEATABLE ALL NEW ACCORD VTI-L A/T FROM HONDA
Engine - 2,354 cc, water-cooled 4-stroke DOHC, I-VTEC
with programmed fuel injection engine giving an enormous
power of 142 BHP at 5500 rpm and a maximum torque of
20.0 kgm at 4700 rpm.
Steering - rack and pinion, hydraulic power assisted.
Suspension - independent double wishbone with coil spring
and stabilizer suspension in the front & independent 5-link
double wishbone with coil spring and stabilizer in the rear.
Brakes - ventilated disc type at front & disc type at rear.
Transmission - 5-speeds electronically controlled automatic,
one reverse.
Tyres - 205/60 r 16
Turning Radius - 5.5 m.
Safety Features - anti-1.
Exterior Features - Aluminium wheels, printed rear antenna,
body coloured door mirrors with side protectors, door mirrors
with side turn indicators, dual exhaust and rear licensed
garnish in chrome.
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Interior Features - leather interior, 6 CD changer in dash
with 6 speakers and am/fm stereo, gear shift knob, steering
wheel, front console panel, inner door handles, black out
meter, rear reading lights and door co-operated map light.
Control Features - power windows, door locks and
retractable power door mirrors, driver seat adjustment, tilt
and telescopic steering column system, dual zone automatic
climate control system, audio control on steering wheel,
cruise control, illumination control and variable timing
intermittent windshield wiper with washers.
Convenience features - vanity mirrors on sun visors with
illumination, remote control power windows, front center
armrest, locable fold down rear seat, head lamp beam height
adjustment.
ACCORD 2.4 VTI-L M/T
The Unbeatable all new accord vti-l m/t from honda
Engine - 2,354 cc, water-cooled 4-stroke DOHC, I-VTEC 16
valve in-line engine giving an enormous power of 142bhp at
5500 rpm and a maximum torque of 20 kgm at 4700 rpm.
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Suspension - independent double wishbone with coil spring
and stabilizer suspension in the front & independent 5-link
double wishbone with coil spring and stabilizer in the rear.
Brakes - front & rear disc brakes with anti-lock braking
system (abs).
Transmission - syncromesh, 5 forward speeds and one
reverse manual transmission.
Tyres - 205/65 r 15, 5 spoke alloys with tubeless tyres.
Turning Radius - 5.50 m.
Safety Features - anti-lock braking system (abs) and
electronic brake force distribution (ebd), front & rear fog
lights, dual stage smart airbag system, keyless entry with
anti-theft alarm, engine check warning, door and trunk ajar
warning, key, seat belt and lighting alarm, whiplash
protection for front seat headrest.
Exterior Features - aluminium 5 spokes alloy wheels, body
coloured door mirrors with electronic retraction mechanism,
side protectors and side step garnish, printed rear antenna,
chrome coloured licensed garnish and body coloured with
chrome side door protection moulding.
Interior Features - leather interior, 6 cd changed in dash
with 6 speakers and am/fm stereo, wood grained with
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chrome coloured front console pannel, chrome coloured
inner door handles, black odo meter, rear reading lights.
Control Features - power windows, door locks and
retractable power door mirrors, 8-way full power driver seat
adjustment, tilt and telescopic steering column system, dual
zone automatic climate system, audio control on steering
wheel, illumination control and variable timing intermittent
windshield wiper with washers.
Convenience Features - vanity mirrors on sunvisors with
illumination, remote control power windows, front center
armrest, locable fold down rear seat, rear center arm rest
with locable trunk-through access, head lamp beam focus
adjustment.
ACCORD V6 VTEC A/T
The unbeatable all new accord V6 VTEC A/T
Engine - 2,997 cc, water-cooled 4-stroke sohc, v6 vtec with
programmed fuel injection engine giving an enormous power of
221bhp at 6300 rpm and a maximum torque of 28.1 kgm at 5000
rpm.
Steering - rack and pinion, hydraulic power assisted.
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Suspension - independent double wishbone with coil spring and
stablizer suspension in the front & independent 5-link double
wishbone with coil spring and stablizer in the rear.
Brakes - ventilated disc type at front & disc type at rear.
Transmission - 5-speeds electronically controlled automatic, one
reverse.
Tyres - 205/60 r 16
Turning Radius - 5.5 m.
Safety Features - anti-lock braking system (abs) and electronic
brake force distribution (ebd), traction control system (tcs), dual
stage smart airbag system, front & rear fog lamps, keyless entry
with anti-theft alarm, engine check warning, door and trunk ajar
warning, key, seat belt and lighting alarm.
Exterior Features - Aluminium wheels, printed rear antenna,
body coloured door mirrors with side protectors, door mirrors with
side turn indicators, dual exhaust and rear licensed garnish in
chrome.
Interior Features - leather interior, 6 cd changer in dash with 6
speakers and am/fm stereo, gear shift knob, steering wheel, front
console panel, inner door handles, black out meter, rear reading
lights and door co-operated map light.
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Control Features - power windows, door locks and retractable
power door mirrors, driver seat adjustment, tilt and telescopic
steering column system, dual zone automatic climate control
system, audio control on steering wheel, cruise control,
illumination control and variable timing intermittent windshield
wiper with washers.
Convenience Features - vanity mirrors on sunvisors with
illumination, remote control power windows, front center armrest,
locable fold down rear seat, head lamp beam height adjustment.
2. HONDA CITY :
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1497cc, 4-Cyl,In-line,16-Val,VTEC, 100 Bhp, 5800 rpm, 13.5
Torque, Disc Brakes with Alloy Wheels,VTEC variant is also
available ABS,Dual SRS Airbags, G-CON and Leather Interior
Honda City :
(a) Honda City VXI
(b) Honda City Gxi
(c) Honda City Zx Vtec
(d) Honda City Zx Gxi - CVT
THE UNBELIEVABLE NEW CITYZX EXI
Engine - 1497, 4-cylinder, in-line, 8-valve, PGM-FI(program fuel injection),
I-DSI giving an enormous power of 77 BHP at 5000 rpm and a maximum
torque of 12.8 at 2700 rpm.
Transmission Type - Synchromesh - 5 forward, 1 reverse
Kerb Weight - 1055
Brake - Servo assisted hydraulic type with ventilated disc in front and
drum brakes at rear.
Suspension - Front-mcpherson strut with stabilizer rear --h-type
torsion beam suspension.
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Steering - Rack & pinion, electric power assisted and minimum turning
radius 4.9m.
Wheels - Steel wheels.
Tyres - 175 /65 R14 Tubeless and size is 14 x 5 1/2 JJ.
Dimensions(mm) - 4390(l)/ 1695(w) / 1495(h)
Wheelbase(mm) - 2450
Ground Clearance (mm) - 160
Fuel Tank Capacity (LTR) - 42
THE NEW CITY ZX GXI
ENGINE - 1497, 4-Cylinder, In-line, 8-Valve, PGM-FI(Program Fuel
Injection), I-DSI giving an enormous power of 77 BHP at 5000 rpm and
a maximum torque of 12.8 at 2700 rpm.
TRANSMISSION TYPE - Synchromesh - 5 forward, 1 Reverse
KERB WEIGHT - 1060
BRAKE - Servo Assisted Hydraulic Type with Ventilated Disc in Front
and Drum brakes at Rear.
SUSPENSION - FRONT--McPherson Strut with Stabilizer
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REAR --H-Type Torsion Beam Suspension
STEERING - Rack & Pinion, Electric power assisted and minimum
turning radius 4.9m.
WHEELS - Steel Wheels
TYRE - 175 /65 R14 Tubeless and size is 14 x 5 1/2 JJ.
DIMENSIONS(MM) - 4390(L)/ 1695(W) / 1495(H)
WHEELBASE(MM) - 2450
GROUND CLEARENCE(MM) - 160
FUEL TANK CAPACITY(LTR) - 42
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THE NEW CITY ZX VTEC
ENGINE - 1497, 4-Cylinder, In-line, 16-Valve, PGM-FI(Program Fuel
Injection), VTEC giving an enormous power of 100 BHP at 5800
rpm and a maximum torque of 13.5 at 4800 rpm.
TRANSMISSION TYPE - Synchromesh - 5 forward, 1 Reverse.
KERB WEIGHT - 1065
BRAKE - Servo Assisted Hydraulic Type with Ventilated Disc in Front and
Rear.
SUSPENSION - FRONT--McPherson Strut with Stabilizer REAR --H-Type
Torsion Beam Suspension
STEERING - Rack & Pinion, Electric power assisted and minimum turning
radius 4.9m.
WHEELS - Alloy Wheels
TYRE - 175 /65 R14 Tubeless and size is 14 x 5 1/2 JJ.
DIMENSIONS(MM) - 4390(L)/ 1695(W) / 1495(H)
WHEELBASE(MM) - 2450
GROUND CLEARENCE(MM) - 160
FUEL TANK CAPACITY(LTR) - 42
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HONDA CITY ZX GXI – CVT
ENGINE - 1497, 4-Cylinder, In-line, 8-Valve, PGM-FI(Program Fuel Injection),
I-DSI giving an enormous power of 77 BHP at 5000 rpm and a maximum
torque of 12.8 at 2700 rpm.
TRANSMISSION TYPE - Synchromesh - 5 forward, 1 Reverse
KERB WEIGHT - 1085
BRAKES - Servo Assisted Hydraulic Type with Ventilated Disc in Front
and Drum brakes at Rear.
SUSPENSION - FRONT--McPherson Strut with Stabilizer REAR --H-
Type Torsion Beam Suspension
STEERING - Rack & Pinion, Electric power assisted and minimum
turning radius 4.9m.
WHEELS - Steel Wheels
TYRE - 175 /65 R14 Tubeless and size is 14 x 5 1/2 JJ.
DIMENSIONS(MM) - 4390(L)/ 1695(W) / 1495(H)
WHEELBASE(MM) - 2450
GROUND CLEARENCE(MM) - 160
FUEL TANK CAPACITY(LTR) - 42
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HONDA CRV
2,354cc, 4-stroke,Spark ignition, i-VTEC, 2.4L, Gasoline
4-Cylinder
(a) Honda Crv At
(b) Honda Crv Mt
(A) HONDA CR-V AUTOMATIC TRANSMISSION
ENGINE - 2,354, 4-stroke, Spark ignition, Gasoline, 4 Cylinder,
i-VTEC with PGM- FI (Programmed Fuel Injection) giving an
enormous power of 161 ps at 5800 rpm and a maximum torque
of 218 at 4200 rpm.
TRANSMISSION TYPE – 6- Speed Automatic, One Reverse.
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KERB WEIGHT (KG) - 1535
BRAKE - Ventilated Discs at FRONT and Discs at REAR.
SUSPENSION - FRONT: MacPherson Strut, Coil Spring, Torsion
Anti-Roll Bar <<>> REAR: Double wishbone, Coil Spring,
Torsion Anti-Roll Bar.
DIMENSIONS (MM) - [4,530(L), 1,820(W), 1,680(H)]
WHEELBASE (MM) - 2,620 mm
MINIMUM GROUND CLEARANCE (MM) - 185
STEERING TYPE - Collapsible, Hydraulic Power Assisted
FEATURE EXTERIOR - Head Lights with 4 Bulb, Halogen,
Projector Type, Double Front Grill, 17" Alloy Wheels, Outer Door
Mirror with Body Colored with Side Turn Indicators, Fog Lamps,
Front Windshield Green Tinted Glasses and Wipers & Washer
are intermittent.
TYRE SIZE - 215/65 R16
WHEEL SIZE - 17 x 6 ½ J
FUEL TANK CAPACITY (LTS.) - 58
FEATURE INTERIOR - Independent Auto AC, Driver Seat 8-way
Power adjustable with lumber support, Rear Seats are 40:20:40
Split Foldable with 8 versatile seating Combinations, 6-CD
Changer, AM/ FM, Auto Volume Control
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(B) HONDA CRV – MANUAL TRANSMISSION
ENGINE - 2,354, 4-stroke, Spark ignition, Gasoline, 4 Cylinder, i-
VTEC with PGM- FI (Programmed Fuel Injection) giving
an enormous power of 161 ps at 5800 rpm and a
maximum torque of 218 at 4200 rpm.
TRANSMISSION TYPE - 5-Speed Manual, One Reverse.
KERB WEIGHT (KG) - 1535
BRAKE - Ventilated Discs at FRONT and Discs at REAR.
SUSPENSION - FRONT: MacPherson Strut, Coil Spring, Torsion
Anti-Roll Bar <<>> REAR: Double wishbone, Coil Spring, Torsion Anti-
Roll Bar.
DIMENSIONS (MM) - [4,530(L), 1,820(W), 1,680(H)]
WHEELBASE (MM) - 2,620 mm
MINIMUM GROUND CLEARANCE (MM) - 185
STEERING TYPE - Collapsible, Hydraulic Power Assisted
FEATURE EXTERIOR - Head Lights with 4 Bulb, Halogen, Projector
Type, Double Front Grill, 17" Alloy Wheels, Outer Door Mirror with
Body Colored with Side Turn Indicators, Fog Lamps, Front Windshield
Green Tinted Glasses and Wipers & Washer are intermittent.
TYRE SIZE - 215/65 R16
WHEEL SIZE - 17 x 6 ½ J
FUEL TANK CAPACITY (LTS.) - 5850
FEATURE INTERIOR - Independent Auto AC, Driver Seat 8-way
Power adjustable with lumber support, Rear Seats are 40:20:40 Split
Foldable with 8 versatile seating Combinations, 6-CD Changer, AM/
FM, Auto Volume Control
51
HONDA CIVIC 1.8:
1799cc,1.8 Lt. 16 valve SOHC i-VTEC,132PS/ 6300 rpm,
Multiplex Meter and Brake Assist with g-con Technology
(a) Honda Civic 1.8 S M/T
(b) Honda Civic 1.8 S A/t
(c) Honda Civic 1.8 V M/T
52
(d) Honda Civic 1.8 V A/T
(A) CIVIC (1.8 S M/T)-- PURE EXHILARATION
DIMENSIONS(MM) - [4545(L),1750(W),1450(H)]
KERB WEIGHT (KG) - 1210
BRAKES - Ventilated Disc at FRONT Brake and Discs at REAR
Brake
ENGINE I-VTEC, 1.8L,4-Cylinder, In-line,16 Valves, Petrol,PGM-
Fi,1799cc
PERFORMANCE-Max. Power - 132PS@6300 rpm, Max. Torque
- 17.5 Kg-m @ 4300 rpm
TRANSMISSION - Type Synchromesh 5 forward 1 Reverse - 5-
speed AT with Paddle Shift, Grade Logic Control & Shift Lock
SUSPENSION - Front Suspension - McPherson, Coil Spring with
Torsion Bar, Rear Suspension - Double- wishbone, Coil spring
with Torsion Bar
STEERING - Steering Type - Collapsible, Power Assisted; Min.
Turning Radius - 5.4 m
TYRES & WHEELS - Wheel Type - Alloy, Wheel Rim Size - 15 x
6J,Tyres - 195 / 65 R15 (Tubeless)
53
EXTERIOR FEATURES - Body Colored Exteriors - Bumpers,
Door Mirrors, Outside Door Handles with Chrome ;Door
Protector - Body Colored with Chrome Insert; Windshield Wiper -
Opposed Flat-Blade Type, 3- Speed Intermittent; Windshield
Glass & Door Glass - Green Tint; Alloy Wheels - 5-spoke 15";
Exhaust Pipe - Dual with Exhaust Pipe Finisher
INTERIOR FEATURES - Interior Color Combination - Beige &
Black; Combination Meter - Multiplex Meter with illumination
Control; Steering Type - Power, Tilt & Telescopic; Steering
Wheel - 3-spoke Leather Wrapped; Power Windows Switch
Panel - Silver Finish; Console Pocket - Metallic Finish with Lid;
Interior Lights - Map Lights, Rear Reading Lights; Audio System
- Integrated 2 DIN AM/ FM, 6 CD Changer, MP3 / WMA;
Speakers - 6 Speakers (2 Front +2 Rear + 2 Tweeter);Antenna -
Rear Glass Printed
CONVENIENCE - Power Options - Power Windows / Door Lock;
Outer Door Mirrors - Electricity Retractable Power Outer Mirrors;
Rear View Mirror - Day / Night Type; Sun visor Vanity Mirror with
Lid - Driver + Passenger ; Front Seat with back Pockets - Driver
+ Passenger; Adjustable Seat Headrests - Front + Rear; Front
Seat Center Armrest - Slide type with Storage;Front Type
Holders - Slide Type Lid with Retractable Partition; Rear Seat
54
Armrest - With Audio Controls & Cup Holder with Lid; Air
Conditioner - Auto AC with Silver-finish AC Vents; Driver Seat
with Height Adjuster Device , Key-in, Seatbelt & Headlamp-on
Alarm, Door & Trunk Ajar Warning,Low fuel - Warning Lamp
SAFTY - Dual SRS Airbags,Anti-lock Brake System
(ABS),Electronic Brake-Force Distribution (EBD), Brake Assist
(BA), Front Pretensioner Seatbelts, Front Seatbelts Height
Adjuster, Child-proof Rear Door Locks, Rear Windows Defroster,
Dual Horn, Keyless Entry with Security Answerback, Immobilizer
System, Security Alarm System, Wave Key
55
(B) CIVIC (1.8 S A/T)-- PURE EXHILARATION
DIMENSIONS(MM) - [4545(L),1750(W),1450(H)]
KERB WEIGHT (KG) - 1240
BRAKES - Ventilated Disc at FRONT Brake and Discs at REAR
Brake
ENGINE - i - VTEC, 1.8L,4-Cylinder, In-line,16 Valves, Petrol,PGM-
Fi,1799cc
PERFORMANCE - Max. Power - 132PS@6300 rpm, Max. Torque -
17.5 Kg-m @ 4300 rpm
TRANSMISSION - Type Synchromesh 5 forward 1 Reverse - 5-speed
AT with Paddle Shift, Grade Logic Control & Shift Lock
SUSPENSION - Front Suspension - McPherson, Coil Spring with
Torsion Bar, Rear Suspension - Double- wishbone, Coil spring with
Torsion Bar
STEERING - Steering Type - Collapsible, Power Assisted; Min.
Turning Radius - 5.4 m
TYRES & WHEELS - Wheel Type - Alloy, Wheel Rim Size - 15 x
6J,Tyres - 195 / 65 R15 (Tubeless)
56
EXTERIOR FEATURES - Body Colored Exteriors - Bumpers, Door
Mirrors, Outside Door Handles with Chrome ;Door Protector - Body
Colored with Chrome Insert;Windshield Wiper - Opposed Flat-Blade
Type, 3- Speed Intermittent; Windshield Glass & Door Glass - Green
Tint; Alloy Wheels - 5-spoke 15"; Exhaust Pipe - Dual with Exhaust
Pipe Finisher
INTERIOR FEATURES - Interior Color Combination - Beige & Black;
Combination Meter - Multiplex Meter with illumination Control; Steering
Type - Power, Tilt & Telescopic; Steering Wheel - 3-spoke Leather
Wrapped; Power Windows Switch Panel - Silver Finish; Console
Pocket - Metallic Finish with Lid; Interior Lights - Map Lights, Rear
Reading Lights; Audio System - Integrated 2 DIN AM/ FM, 6 CD
Changer, MP3 / WMA;Speakers - 6 Speakers (2 Front +2 Rear + 2
Tweeter);Antenna - Rear Glass Printed
CONVENIENCE - Power Options - Power Windows / Door Lock; Outer
Door Mirrors - Electricity Retractable Power Outer Mirrors; Rear View
Mirror - Day / Night Type; Sun visor Vanity Mirror with Lid - Driver +
Passenger ; Front Seat with back Pockets - Driver + Passenger;
Adjustable Seat Headrests - Front + Rear; Front Seat Center Armrest -
Slide type with Storage;Front Type Holders - Slide Type Lid with
Retractable Partition; Rear Seat Armrest - With Audio Controls & Cup
Holder with Lid; Air Conditioner - Auto AC with Silver-finish AC Vents;
57
Driver Seat with Height Adjuster Device , Key-in, Seatbelt & Headlamp-
on Alarm, Door & Trunk Ajar Warning,Low fuel - Warning Lamp
SAFTY - Dual SRS Airbags,Anti-lock Brake System (ABS),Electronic
Brake-Force Distribution (EBD), Brake Assist (BA), Front Pretensioner
Seatbelts, Front Seatbelts Height Adjuster, Child-proof Rear Door
Locks, Rear Windows Defroster, Dual Horn, Keyless Entry with
Security Answerback, Immobilizer System, Security Alarm System,
Wave Key
( C ) MODEL CIVIC (1.8 V A/T)
CONVENIENCE - Power Options - Power Windows / Door Lock; Outer
Door Mirrors - Electricity Retractable Power Outer Mirrors; Rear View
Mirror - Day / Night Type; Sun visor Vanity Mirror with Lid - Driver +
Passenger ; Front Seat with back Pockets - Driver + Passenger;
Adjustable Seat Headrests - Front + Rear; Front Seat Center Armrest -
Slide type with Storage;Front Type Holders - Slide Type Lid with
Retractable Partition; Rear Seat Armrest - With Audio Controls & Cup
Holder with Lid; Air Conditioner - Auto AC with Silver-finish AC Vents;
Driver Seat with Height Adjuster Device , Key-in, Seatbelt & Headlamp-
on Alarm, Door & Trunk Ajar Warning,Low fuel - Warning Lamp
58
DIMENSIONS(MM) - [4545(L),1750(W),1450(H)]
ENGINE - i - VTEC, 1.8L,4-Cylinder, In-line,16 Valves, Petrol,PGM-
Fi,1799cc
EXTERIOR FEATURES - Body Colored Exteriors - Bumpers, Door
Mirrors, Outside Door Handles with Chrome ;Door Protector - Body
Colored with Chrome Insert;Windshield Wiper - Opposed Flat-Blade
Type, 3- Speed Intermittent; Windshield Glass & Door Glass - Green
Tint; Alloy Wheels - 5-spoke 15"; Exhaust Pipe - Dual with Exhaust
Pipe Finisher
INTERIOR FEATURES - Interior Color Combination - Beige & Black;
Combination Meter - Multiplex Meter with illumination Control; Steering
Type - Power, Tilt & Telescopic; Steering Wheel - 3-spoke Leather
Wrapped; Power Windows Switch Panel - Silver Finish; Console
Pocket - Metallic Finish with Lid; Interior Lights - Map Lights, Rear
Reading Lights; Audio System - Integrated 2 DIN AM/ FM, 6 CD
Changer, MP3 / WMA;Speakers - 6 Speakers (2 Front +2 Rear + 2
Tweeter);Antenna - Rear Glass Printed
KERB WEIGHT (KG) - 1240
PERFORMANCE - Max. Power - 132PS@6300 rpm, Max. Torque -
17.5 Kg-m @ 4300 rpm
59
SAFTY - Dual SRS Airbags,Anti-lock Brake System (ABS),Electronic
Brake-Force Distribution (EBD), Brake Assist (BA), Front Pretensioner
Seatbelts, Front Seatbelts Height Adjuster, Child-proof Rear Door
Locks, Rear Windows Defroster, Dual Horn, Keyless Entry with
Security Answerback, Immobilizer System, Security Alarm System,
Wave Key
STEERING - Steering Type - Collapsible, Power Assisted; Min.
Turning Radius - 5.4 m
SUSPENSION - Front Suspension - McPherson, Coil Spring with
Torsion Bar, Rear Suspension - Double- wishbone, Coil spring with
Torsion Bar
TRANSMISSION - Type Synchromesh 5 forward 1 Reverse - 5-speed
AT with Paddle Shift, Grade Logic Control & Shift Lock
TYRES & WHEELS - Wheel Type - Alloy, Wheel Rim Size - 15 x
6J,Tyres - 195 / 65 R15 (Tubeless)
INDICATOR - Body Color with Turn Indicator
BRAKES - Ventilated Disc at FRONT Brake and Discs at REAR
Brake
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(D) MODEL CIVIC (1.8 V M/T)
BRAKES - Ventilated Disc at FRONT Brake and Discs at REAR
Brake
CONVENIENCE - Power Options - Power Windows / Door Lock;
Outer Door Mirrors - Electricity Retractable Power Outer Mirrors; Rear
View Mirror - Day / Night Type; Sun visor Vanity Mirror with Lid - Driver
+ Passenger ; Front Seat with back Pockets - Driver + Passenger;
Adjustable Seat Headrests - Front + Rear; Front Seat Center Armrest -
Slide type with Storage;Front Type Holders - Slide Type Lid with
Retractable Partition; Rear Seat Armrest - With Audio Controls & Cup
Holder with Lid; Air Conditioner - Auto AC with Silver-finish AC Vents;
Driver Seat with Height Adjuster Device , Key-in, Seatbelt & Headlamp-
on Alarm, Door & Trunk Ajar Warning,Low fuel - Warning Lamp
DIMENSIONS(MM) - [4545(L),1750(W),1450(H)]
ENGINE - i - VTEC, 1.8L,4-Cylinder, In-line,16 Valves, Petrol,PGM-
Fi,1799cc
EXTERIOR FEATURES - Body Colored Exteriors - Bumpers, Door
Mirrors, Outside Door Handles with Chrome ;Door Protector - Body
Colored with Chrome Insert;Windshield Wiper - Opposed Flat-Blade
Type, 3- Speed Intermittent; Windshield Glass & Door Glass - Green
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Tint; Alloy Wheels - 5-spoke 15"; Exhaust Pipe - Dual with Exhaust
Pipe Finisher
INTERIOR FEATURES - Interior Color Combination - Beige & Black;
Combination Meter - Multiplex Meter with illumination Control; Steering
Type - Power, Tilt & Telescopic; Steering Wheel - 3-spoke Leather
Wrapped; Power Windows Switch Panel - Silver Finish; Console
Pocket - Metallic Finish with Lid; Interior Lights - Map Lights, Rear
Reading Lights; Audio System - Integrated 2 DIN
KERB WEIGHT (KG) - 1210
PERFORMANCE - Max. Power - 132PS@6300 rpm, Max. Torque -
17.5 Kg-m @ 4300 rpm
SAFTY - Dual SRS Airbags,Anti-lock Brake System (ABS),Electronic
Brake-Force Distribution (EBD), Brake Assist (BA), Front Pretensioner
Seatbelts, Front Seatbelts Height Adjuster, Child-proof Rear Door
Locks, Rear Windows Defroster, Dual Horn, Keyless Entry with
Security Answerback, Immobilizer System, Security Alarm System,
Wave Key
STEERING - Steering Type - Collapsible, Power Assisted; Min.
Turning Radius - 5.4 m
62
SUSPENSION - Front Suspension - McPherson, Coil Spring with
Torsion Bar, Rear Suspension - Double- wishbone, Coil spring with
Torsion Bar
TRANSMISSION - Type Synchromesh 5 forward 1 Reverse - 5-speed
AT with Paddle Shift, Grade Logic Control & Shift Lock
TYRES & WHEELS - Wheel Type - Alloy, Wheel Rim Size - 15 x
6J,Tyres - 195 / 65 R15 (Tubeless)
INDICATOR - Body Color with Turn Indicator
63
Tools & Techniques
64
TOOLS & TECHNIQUIE
HONDA CITY, HONDA ACCORD ,
HONDA CRV & HONDA CIVIC
HONDA CITY ZX :
1. Door Visor
Give your city the styling of a door visor and enjoy the comforts on a
rainy day. An exquisitely designed feature to prevent the water drops
from entering the car even if the window glass is rolled down for
ventilation on a rainy day.
2. Door Mirror Cover
Enhance the exterior appeal of your car with the specially designed
Honda genuine door mirror cover. Attached to the door mirror of your
car, it protects the door mirror from any possible scratches in heavy
traffic areas.
3. Door Handle Cover
Add a touch of chrome to the door handle of your car. This is an add-on
cover to the door handle and prevents it from scratches or other external
damages.
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4. Alloy Wheels (14")
Give your City a sporty look by using Honda Alloy wheels. These really
stand out in the crowd. The lighter weight of alloy gives you the extra
benefit of better driving & fuel efficiency.
5. Half Seat Cover
Enjoy the gentle feel & soft touch by embracing your city's seat covers
with the elegant looking half seat covers. They are easy to use and
require minimum maintenance.
6. Side Step Garnish
When you open the door of your City to step out, you are greeted by the
luxury of the garnished side step. It protects the door footstep area of
your car and is easy to clean.
7. Lock Knob (Gold/ Silver)
A classy and stylish way to lock and unlock the doors of your car - the
shimmering gold and shining silver adds a sparkle to the interiors of your
City
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8. Leather Seat Cover
Experience the perfect combination of luxury & style with specially
designed exquisite leather seat covers. These are available in full leather
or PU coated styles.
9. Fabric Seat Covers
Pamper your car with the elegant fabric seat covers. They enhance the
interior appeal of your City.
10. Head Rest Pillow
Rest your head in peace with the unique and innovative Honda genuine
head rest pillow. It is an accessory that makes sure you travel in style
and comfort.
11. Seat Belt Pad:
Experience the safety of wearing a seat belt without its discomfort by
using Honda genuine seat belt pad. This cushions the passenger from
the sharp edges of the seat belt
12. Pocket Auto Radio:
A perfect utility item designed to keep your smaller valuables and
enhance dashboard looks. It is easy to install and recesses neatly into
the dashboard
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13. Rubber Mats:
These help in keeping the interior clean - a very useful item especially in
areas with heavy rainfall
14. Floor Mats:
Specially designed to outlast ordinary generic mats, these prevent
staining on the floor and are very effective components in air-
conditioning & sound proofing
15. Body Cover:
Cover your precious car with the Honda genuine body cover. This acts
as a protective shield & keeps it secure from dust, storm & spying eyes
16. Front Fog Lamp :
Enhance your front visibility in thick, foggy driving conditions. The fog
lamp provides uniform light distribution, which helps in smooth driving. It
also gives a sporty look to your city
17. Rear Fog Lamp:
The rear never takes a back seat with the unique Honda rear fog lamp.
In adverse & foggy driving conditions it acts as an indicator for the
vehicle trailing behind your Honda
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18. Shift Lock Set (MT/AT):
Play safe by using Honda genuine shift lock. Primarily a mechanical gear
lever immobiliser, it is generally used as an ergonomic, no-mess car lock
19. Shift Lock Set (MT/AT):
Play safe by using Honda genuine shift lock. Primarily a mechanical gear
lever immobiliser, it is generally used as an ergonomic, no-mess car
lock.
69
(B) ACCESSORIES FOR HONDA ACCORD
1. Aerodynamic Front Under Spoiler:
Give your car a sporty look and enhance its exterior appeal by
aerodynamic design of the under spoiler.
2. Fender Wheel Trim in Chrome:
A touch of chrome to garland your wheel. An indomitable style
statement to announce you have arrived.
3. Trunk Spoiler:
Stability at high speeds, sporty looks at all speeds with its aerodynamic
design and appearance; you would wonder why it is called a spoiler
4. Door Edge Protector/ Bumper Corner Protector:
Protects the bumper and door corner of the car from scratching during
tight parking or a narrow road.
5. Floor Mat with Embroidered Accord Logo:
They prevent the floor from getting stained. Their elegant design
complements your interior while the embroidered Accord logo gives it a
customized look.
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( C ) ACCESSORIES FOR HONDA CRV
1. Roof Rack Set:
Space is never an issue on your CR-V. When the rear is full, it's time to
reach for the top. A unique roof rack set that accommodates your extra
cargo.
2. Tail Gate Spoiler:
The rear never takes a back seat with the sporty Tail Gate Spoiler for a
sporty look and better aerodynamics. Now leave behind a crowd of
envious onlookers
3. Fender Flare:
The aggression gets unleashed side ways this time. A distinct flare
running across the length that sets of you and your CR-V , far apart from
others
4. Fog Light & Garnish:
Enhance your visibility during adverse driving conditions with Fog
Lamps. Dominate the road right from the front with the unique, rugged
fog light garnish. Perfect for that unmatched solid feel and gives a
commanding pressence when you need one.
71
5. Metal Interior Panels:
What can be better than the unique metallic panels with exquisite
finishing to complement your personality and your mood
6. Woody Interior Panel:
Add a bit of polish to the interiors by the aesthetic woody panel and
instantly enhance the luxurious appeal of your CR-V
7. Armrest:
Give your body the rest it deserves. An innovative armrest that gives
more than needed comfort along with the utility of storing your items.
8. Instrument Tray Mat:
A perfect accessory specially designed to protect the area from
scratches & keeping things in place.
9. Leather Seats:
Pamper yourself and soak in the elegance of the specially designed,
rich, real leather seat covers. Style meets design. Luxury meets comfort.
10. Gold Emblems:
Add a touch of elegance to your perfectly styled CR-V. Go ahead, make
a mark on the road with the genuine 24 karat gold plated emblems.
72
11. Spare Tyre Cover:
Cover your spare tyre beautifully. This easy to use cover enhances the
rear appeal of your car.at the back for fast response time when you need
to change tyres in a hurry.
12. Exhaust Pipe Finisher (Gold):
Impress your followers by leaving behind a trail of gold. The perfect
touch at the end to make a clean impression
13. Floor Mats:
Treat Your CR-V like your home. A set of floor mats that prevents dust
and mud from spoiling the interior and the carpeted body
14. Cargo Net:
The ideal way to keep your cargo firmly in places. So when your CR-V is
on the move, it makes sure your cargo isn't.
15. Rear Under Mirror:
For obstacles that lay behind, stay in total control with the rear under
mirror. A mirror that gives complete rear visibility, especially during
reversing your CR-V
16. Tonneau Cover:
This cover helps to keep your cargo safe and secure from dust, sunlight
and even peeping eyes
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( D ) ACCESSORIES FOR HONDA CIVIC
1. Door Visor :
Lower the window glass without spoiling your hair. Enjoy the thrill of
driving in the rain without getting wet. Make a style statement with the
door visors
2. Trunk Spoiler & Rear Fog Light:
Accentuate the aerodynamics & sporty looks of your civic with Trunk
Spoiler.
The Rear Fog Lights ensure better visibility to the vehicles following you
during bad weather
3. Body Cover:
Durable, high-quality, tested material assures protection
from harsh sunlight, dust and jealous neighbours.
4. Front Under Spoiler :
Enhance the aggressive front stance of Civic and reduce air turbulence
with the Front Under Spoiler.
5. Side Under Spoiler:
Visually lower the car for a sportier stance with the Side Under Spoiler.
74
6. Rear Lower Skirt :
Emphasize the sporty rear of the Civic with the aerodynamic Rear Under
Spoiler.
7. Wheel Lock Nuts:
Wheel Nut locks not only protects your car's original alloy wheels from
theft but also makes them look hot and with it.
8. Front Fog Light:
To improve driver's visibility in inclement weather.
9. Panel Garnish:
Add to the 'space age' looks of the interior with the brushed aluminium
effect Instrument Panel Garnish.
10. Side Step Garnish;
Protects the side step and looks just great! (2 piece set for front door)
75
11. Lock Knob (Gold/ Silver):
A classy and stylish way to lock and unlock the doors of your car - the
shimmering gold and shining silver adds a sparkle to the interiors of your
City.
12. Rear Door Sunshade :
Ensure your privacy and keep your cool on sunny days with this custom
designed Sunshade.
13. Portable Ashtray :
A practical, easy to clean Ashtray that fits in neatly into the cup holder.
14. Cigarette Lighter :
Custom designed Cigarette Lighter for your convenience.
15. Cup Holder :
Park your drink in the rear door pocket with this practical, easy to clean
Cup Holder
76
Graphical Data
Interpretation
77
GRAPHICAL DATA INTERPRETATION
78
PURCHASE DECISION
FACTORS AFFECTING PURCHASRE
79
USE FINANCE SCHEMES
80
81
SATISFACTION WITH PRESENT CAR
HONDA’S ATTRIBUTES
82
PLANS TO BUY A HONDA
83
MOST PREFERRED NEXT CAR
84
Financial Analysis
85
FINANCE ANALYSIS
Prime Honda facilitates financing of your Honda Cars through reputed
financiers in the market. Please note that conditions apply. Sanctioning of
loan is at the discretion of the financier.
ELIGIBILITY
Salaried individuals in the age of group of 21 to 60 years (at the end of
tenor)
Self employed individuals of similar age group.
Partnership Firms.
Public & Private Limited Companies
LOAN AMOUNT
Minimum Loan Amount : Rs.50,000.
Maximum Loan Amount : Up to 90% of the invoice value
REPAYMENT SCHEDULE
A variety of schemes to choose from.
Tenor stretching up to 5 years
86
SWIFT PROCESSING
Minimal documentation.
Short procedures.
Approvals within 24 hours, subject to complete documentation
RELATIONSHIP REWARDS
Relationship rewards vary from financier to financier and from time to time
and may include concessional interest rate of certain credit card holders,
repeat customers, high income persons, holders of certain financial bonds
etc.
DOCUMENTS USUALLY REQUIRED
Proof of Identify.
Proof of Income.
Proof of Address.
Copies of Income Tax Returns/Balance Sheet for two previous years.
Copy of Bank Account statement for previous 6 months
87
INSURANCE
Insurance Price Details
We facilitate insurance of your Honda Cars as well. Apart from the mandatory
Third Party insurance cover, we recommend adequate insurance cover for
your asset - Honda. If you are entitled to a previous No Claims Bonus, you
could avail of this benefit as well.
Arrange your comprehensive insurance cover through Prime Honda and
avail of the following advantages:
Your date of new vehicle delivery and commencement of the insurance
cover are likely to be synchronized. Thus avoiding wastage of insured
days by obtaining an early insurance cover.
In the unfortunate event of an accident, Prime Honda assists you to
intimate the Insurance Company
expedite Surveyor's inspection
prepare estimates.
collect payments from the Insurance Company on behalf of the
customer (payments for claims upto Rs. 120,000 would be
directly collected by us).
Effective 1st July 2002, regulations provide for insuring new cars up to 95% of
the ex-showroom price only. Premia listed below reflect this amendment in
Insurance regulation.
88
Annual comprehensive insurence premia applicable to various
models
MODELS Ghaziabad Delhi
Accord 2.3 VTi-L A/T Rs.48125/- Rs. 49430/-
Accord 2.3 VTi-L M/T Rs.46128/- Rs. 47374/-
Accord V6 VTEC A/T Rs.52978/- Rs. 54424/-
CR-V A/T Rs.56203/- Rs. 57743/-
CR-V M/T Rs.54205/- Rs. 55687/-
CITY ZX EXi Rs.20019/- Rs. 20550/-
City ZX Gxi Rs.21382/- Rs. 21951/-
CITY ZX VTEC Rs.23372/- Rs. 23997/-
CITY ZX GXi - CVT Rs.23017/- Rs. 23633/-
CIVIC 1.8 S M/T Rs.34539/- Rs. 35447/-
CIVIC 1.8 S A/T Rs.36537/- Rs. 37504/-
CIVIC 1.8 V A/T Rs.38535/- Rs. 39560/-
CIVIC 1.8 V M/T Rs.36537/- Rs. 37504/-
CITY ZX VTEC PLUS Rs.25061/- Rs. 25735/-
Premia based on ex-Prime Honda prices at the time of hosting
& subject to change (if any) by the Insurence Company
89
TRADE IN – AUTO – TERRACE
We could assist you to sell off your present car by trading it in for a brand new
Honda Car from us. You will be rid of a lot of uncertainties and anxieties that
are most often associated with the sale and purchase of pre-owned cars, by
dealing with Prime Honda.
Trade-in Options
Your present Honda for a New Honda City, Civic, CRV or
Accord.
Your present car (Non-Honda) for a brand New Honda City,
Civic, CRV or Accord.
Finance
Could facilitate financing for purchase of pre-owned cars from
Prime Honda.
90
Recommendation
& Suggestions
91
RECOMMENDATIONS &
SUGGESTIONS
1. The last thing that Honda can do is to compromise on its technology. It
has been observed in the case of all the cars, that have come into India,
that the quality of the cars goes down over a period of time. Thus Honda
should never compromise on the quality, on the basis of which it has built
a strong Brand image.
2. The potential customers need to be lured in order to gain an
unsurpassable lead over the other popular cars in its segment. This can
be done through providing better financing services, to the next lower
income segment as the segments dealt with in this study do not make use
of such schemes.
3. Most customers make the decision of purchase after consulting with their
families, so Honda should be projected as a corporate, as well as a family
car, through their advertising campaigns.
4. The Brand Name-Honda should be maintained as an exclusive Brand.
92
5. The varieties of models that are available to the customer should
constantly be upgraded, and, if possible, new models launched so that the
consumers don’t lose the image of –Honda, a coveted car.
6. Honda has not been participating actively in sponsorships and other
such activities, in India. this can be an effective campaign for the celebrity
crazy Indians. (Cricketers, Filmstars).
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Limitation of Study
94
LIMITATIONS OF THE STUDY
1. Data obtained was dependent on the memory and mood of the
respondents, this could bring about a bias in the survey.
2. Lack of time. Due to constraints of time a very small sample of the
populations could be study, which was not representative of the entire
universe.
3. Errors. Human error is inevitable, both, individually and in representation
of the data.
4. Some figures have been approximated.
95
Conclusion
96
CONCLUSION
After the above detailed analysis, I would like to state the following concluding
points.
Honda is undoubtedly the most sought after car at the present with Lancer
and Maruti Baleno, following close behind.
As seen by the Hypothesis Testing, Honda comes out be the most
Technologically sound car, among other leading cars of the premium
segment.
The Perceptual map shows, the people are aware of the qualities and
attributes of various cars. In their responses, as depicted on the Perceptual
Map, they have rated Honda, as their most coveted car, by giving it the
highest ranking among all cars in the segment, in the attributes of
Technology, Efficiency, Performance, Style and Luxury.
About 52% of the people had preferred Honda as their “most preferred next
car”. Those who gave a negative response for Honda were only 24%. The
rest of the 24% said that they “could think of” buying a Honda in future. In my
view, these clients can be potential clients as well.
The above points confirm the position of Honda in the Premium car segment with
respect to its competitors, as well as its potential customers.
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Most people market the purchase decision in consultation with their families.
This point is to be kept in mind while framing future strategies
Factors like Technological knowledge affect the buyers the most.
Thus, technology is the greatest “customer pulled” in the car market.
Most of the people seem to be awed by the Honda brand name. They see all
the attributes of an up market car in a Honda.
The above factors give us an idea of the buying behavior of the customers in the
premium segment.
98
Questionnaire
99
APPENDIX
QUESTIONNAIRE
NAME : ______________________________________________________
ADDRESS: ___________________________________________________
_____________________________________________________________
CONTACT NO. (R)_______________________ (O) ___________________
Educational Background:
a) Under Graduate,
b) Post Graduate.
Occupation:
a) Company executive,
b) Businessman,
c) Self employed,
d) Any other.
Monthly income:
a) 50,000-60,000
b) 60,000-70,000
c) 70,000-80,000
d) 80,000 and above.
100
Number of cars currently owned and their make.
Car: a)
Car: b)
Car: c)
Frequency of buying a car.
a) Every year,
b) 1-2 years,
c) 2-3 years,
d) Else....
Who usually makes the decision on the purchase?
a) Self,
b) Family,
c) Other.....
Factors that affect your purchase decision.
a) Used earlier,
b) Friends,
c) Technical knowledge,
d) Price,
e) Others....
Do you avail of finance schemes.
a) Yes,
b) No.
101
How would you rate the factors that influence your purchase?
(Tick box )
High Low
a)
b)
c)
d)
e)
f)
g)
h)
Brand Name
Status
Styling
Technology
Durability
Performance
Fuel Efficiency
Maintenance
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
102
Are you satisfied with your present car?
Extremely
Satisfied
Somewhat
Satisfied
Somewhat
dissatisfied
Extremely
dissatisfie
d.
What does the name “Honda” remind you of?
a) Technology,
b) Superiority,
c) Luxury,
d) Status,
e) Price,
f) All of the above.
Do plan to buy a “Honda” car?
a) Yes,
b) No.
If yes, why?
a) Technology,
b) Status,
c) Luxury,
d) Performance,
e) All of the above.
103
If no, why?
a) High price,
b) Better options,
c) Others, please specify...
How do you rate “Honda” in comparison to other Cars?
Car (1
highest)
Technol
ogy (1-5)
Efficienc
y (1-5)
Perform
ance (1-
5)
Style
(1-5)
Luxury
(1-5)
Honda
Opel
Lancer
Ford
Esteem/
Baleno
Your most preferred next car.
........................................................
104
CONTACT DETAILS :
REGISTERED OFFICE :
World Trade Tower Ground Floor,
Barakhamba Lane,
New Delhi - 110 001
LOCATION
Vaishali
Ansal Plaza Vaishali,
Main Link Road, (Opp. Dabur Factory),
Distt. Ghaziabad -201 012 (U.P)
Note: Just 700 meters from Delhi - U.P. Border
DELHI
120 FIE, Patparganj Industrial Area,
Delhi - 110 092
Telephone2776372 /2776373/ 27763742777172 / 2777173/ 2777174
Mobile No. : 9810028116 Fax : 2777175
* Prefix 95120 - for local calls from Delhi
STD Code : 0120
Telephone22155996 / 22155997 / 22155988 /
22155958 / 2215598442141414 / 42141415 / 42141416 /
42141417 / 42141418Fax : 22165772
* Prefix 9511 - for local calls from Noida & Ghaziabad
105
Bibliography
106
BIBLIOGRAPHY
BOOKS
Principles of Marketing
Kotler, Phillip
Marketing Research
Kothari, C. R .
Marketing Research
Gupta, Prof. S . L .
Building Strong Brands
David A. Aaker
JOURNAL
- Futures Magazine
- An Interactive Journal
- Journal of Marketing Channels
NEWSPAPERS
1. The Economic Times
2. The Times of India
3. The Hindustan Times
107
MAGAZINES
1. India Today
2. Business Today
3. Time
4. Business World
WEBSITES
www.hondasiel.com
www.autocarindia.com
www.overdrive.com
108