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with endless betas. We dont need to
worry about model numbers and versions.
No company has exemplified What yousee is what you get better than Apple.
Posted by Vijay Kumar, Vice President of Finance,Southwest Kidney Institute
Waiting for the iPads Twist by Scott
Anthony.If there isnt any twist, I
expect the iPad to...fall short of the
transformational impact of the iPod and
iPhone platforms.
Its not the iPad, its the category that
will fail should the killer app not show up.
Where the Kindle and the Nook took theone-trick-pony approach, Apple has put all
the capabilities in the iPad that developers
and users now have to figure out how to
put into action. Although the Kindle solved
a problem, it did so without any open
expansion capabilities.
Posted by John McElhenney, Digital Producer,Clarus Agency
Where Most New Product Launches (But
Not Apples) Go Wrong by Julia Kirby.
Apples success isnt all a story of buildinga better mousetrap. Its also about being
really good at making the world beat a
path to your door.
A company that is planning a product
launch should ask not only How can we
capture customers attention and whet
their appetites so as to maximize product
sales? but also How can we genuinely
improve things for the customer through
a better-planned launch? The answer to
the first question is to generate mystique.
The answer to the second is to reach asmany customers as possible at launch
and ensure suffi cient supply so that there
are no stockouts and customers can get
the product without hardship. Focusing
exclusively on the first is likely to result in
a manipulative launch rather than one that
genuinely meets customers needs. Apples
magic perhaps lies in its impeccable focus
on both.
Posted by V.P. Kochikar,Associate Vice President,Infosys Technologies
CONTINUED FROM PREVIOUS PAGE
hardware and focusing on services. But
as the hardware moves offshore, so does
the competitive advantage, and eventually
services will be commoditized. Its easy
to discount a service until its essentially
free; then its nearly impossible to raise
the price. Google did this with offi ce
software, although it charges businesses
for access to its offi ce suite. Facebook is
struggling with a business model that hasno subscription revenue, and its seeing a
revolt from subscribers who refuse to pay
for a social networking service.
Posted by Stevan Eidson, President,Eizon
Apples iPad: What Every Business
Can Learn by Peter Merholz.Apple is
surprisingly cavalier about supplanting an
existing cash cow with a next-generation
product that responds to how the market
is moving.Most companies are just not confident,
disciplined, or financially stable enough to
take the kinds of risks Apple can and does.
Better to innovate yourselves into a new
market than to miss one while a nimbler
competitor discovers the next PC.
Posted by Andrew McFarland, Vice President,CA, Inc.
What also distinguishes Apple from other
technology companies is strict quality
control. It doesnt waste its time or ours
Apples Strategic iParadox by Umair
Haque.The iPad is a revolution waiting
to happen. But the revolutions biggest
roadblock is Apple itself.
If everyone had an iPad and then someonecame out with the iPhone, it would be
regarded as an iPad killer98% of the
same functionality but portable and a
phone, too. So when the chronology is
reversed, why does iPad win big? Who is
the core customer? And why?
Posted by Rodrigo Plantagenet
Apple has always been fundamentally
product-led; thats how it generates real
value. It succeeds in a service-driven world
because services dont produce quitethe same tangible value that fantastic
products doand Apple produces
fantastic products better than anyone else.
Posted by Aditya Anupkumar,PartnerStrategic Planning and Rediffusion,Young & Rubicam
Somehow consultants have concluded that
the U.S. would be better off commoditizing
some focus on the application of testingand on honing the skill of learning how
to listen to your gut. A combination of
experiment and intuition may prove to be
more valuable than expected.
Stuart M. Jackson, CEO,Jackson & Associates
Enter iPadHBR blogs, April 2010
HBR.org covered the launch ofApples much-hyped iPad fromthe strategic, innovative, andmarketing perspectives, and ouronline community buzzed withcommentary and complaints.
HBR.ORG
20 Harvard Business Review June 2010
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