Transcript
Page 1: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

How To Leverage Your Product To Discover New Growth Channels

Page 2: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Page 3: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

I always need more.

Page 4: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Page 5: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

How do you get there?

Page 6: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

GROWTH

Existing channels

New channels

Page 7: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Optimizing existing channels

Page 8: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

What do Airbnb, WhatsApp and Instagram have in common?

Page 9: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Product-Channel Fit

Page 10: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Product-Channel Fit

&

Page 11: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Product-Channel Fit

&

Page 12: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Product-Channel Fit

&

Page 13: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Want to align your product with the channel?

Page 14: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

1. Identify your growth channels

Page 15: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

2. Talk to your users

Page 16: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

3. Build / optimize your product

Page 17: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

&

Page 18: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

about.me + Twitter bio

Page 19: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

about.me + Twitter bio

Page 20: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

about.me + Twitter bio

Page 21: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

(woah)

Page 22: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Now what?

Page 23: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Use case frequency

Page 24: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

High frequency

Page 25: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Low frequency

Page 26: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

about.me + Twitter bio

Page 27: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

GROWTH

Existing channels

New channels

Page 28: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

New channels

Page 29: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Your usecase is a unique!

Page 30: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

New channels

Page 31: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

New channels

Page 32: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

New channels

Page 33: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

New channels

Page 34: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

New channels

Page 35: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

New channels

Page 36: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

Thought exercise

Page 37: [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Ryan Fujiu | @ryanfujiu | WMD 2014

How does your product get better with each friend (co-worker) who

joins?


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