5STARMARK
presents
Are you ignoring98% of your target audience?
can convert hard-earned sales leadsRETARGETINGways
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‣ Company Founded on Integrated Marketing
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‣ San Juan, PR
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Starmark
Peggy NordeenCEO
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RETARGETING
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What is Retargeting?
A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.[1]
[1] Wikipedia
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‣ Increased Conversion
‣ Heightened Brand Recall
‣ Greater Engagement
‣ SEO + Content Marketing + Retargeting = Maximum ROI
Why is it important?
‣ Only about 2% of first time visitors to a company's website are ready to make a purchase
‣ An ‘average’ display ad campaign will generally get a CTR of .05%-0.1%.
‣ Retargeting, on the other hand, will often average out at around .2%
98%
2%
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What Marketers Want
CTA
Marketing is Targeted
Interest
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What Marketers Actually Get (98% of the time)
CTA Interest
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This is how Retargeting Helps
CTA Interest
Interest
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CTA
Retargeting SourcesRe-Targeting “Sources”Marketing is Targeted Re-Targeting “Locations”
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Example
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Isn’t Retargeting the most annoying media format EVER?
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Complete the plan...Opt them Out:
‣ Completion of a goal
‣ Opt in, purchase, etc
‣ Frequency
‣ Timing
Major Forms of Retargeting5
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1. Website RetargetingStatic:
‣ All Site Visitors
‣ Visitors to a specific page or section
‣ Visitors that complete a conversion or goal
Dynamic:
‣ Visitors that view an eCommerce product
Advanced:
‣ Based on demographics
‣ Based on Technology
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2. CRM RetargetingLeverage your customer and lead database to identify users online and target them with specific messages.
Mailing List
‣ Use physical mailing addresses which can be matched with public data to identify users online.
Email List
‣ Target users using their email addresses
‣ Add retargeting pixels to emails that are sent to rented email lists
SMS List
‣ Target users based on their mobile phone number
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3. Search RetargetingKeywords and PPC Campaigns
‣ Target key phrases on search.
‣ Performs regardless if the user clicks on them
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4. App RetargetingMobile Web
‣ Mobile website retargeting works exactly like desktop website retargeting
‣ The difference is the retargeting is done via mobile ads and appear on mobile sites, in apps and games
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5. Facebook RetargetingFacebook As a Source
‣ Any user that visits your Facebook Like Gate
‣ Also works with Facebook Apps (Custom Tabs)
Facebook as a Location
‣ Target Facebook users based on their email address
‣ Target based on their phone number
‣ Does your app have Facebook integration? When used, you can retarget that user on Facebook.
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Summary1. Website Retargeting
2. CRM Retargeting
3. Keyword Retargeting
4. Mobile Retargeting
5. Facebook Retargeting
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Thank You.
Brett CirceChief Interactive Officer
Follow Me: @bcirce
Diego NaranjoVP Planning & Strategy
Follow Me:@miamiadguy
BIGIDEAS
BIGIDEAS
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