Use a Competitor Analysis Tool to determine the thekeywords that lead to your competitors.
Optimize around these keywords.
Redirect this traffic to your website.
What websites are your competitors getting backlinksfrom?
Contact the webmaster so you can add your website aswell.
Your industry might follow a cyclical pattern withslowdowns during certain times.
Offer a special promotion during this time.
Subscribe to your competitor's emails to learn more aboutthe promotions they are using.
Keep track of your competitors on social media.
Who are they subscribers? Followers?
HubSpot's social monitoring tool is a really great tool touse for this particular purpose.
Ghostery is used hide your online activity from businesses.
That's the main purpose.
But you can use it to determine the software and toolsused by your competitors.