5 USER ONBOARDING EMAIL HACKS FOR WEB & MOBILE APPS
EMAIL HACKS FOR WEB APPS
#1 THE HELPING HAND EMAIL
A “HELPING HAND” EMAIL SENDS THE EXACT INFORMATION A USER NEEDS,
WHEN THEY NEED IT.
HERE’S AN EXAMPLE OF ONE…
Email users that don’t meet a goal at a certain time
Send an email with instructions on how to do it
Make the email personal even though it’s automated
#2 THE
WELCOME EMAIL
A WELCOME EMAIL HELPS USERS GET TO THE “AH-HA” MOMENT IN YOUR APP
LIKE THIS ONE… !
Get users to a place in your app where they’ll find the most value
You can send an animated GIF, video, or link directly to the page
Email soon after…while they’re still interested
EMAIL HACKS FOR MOBILE APPS
#3 TEACH OFF THE SMALL SCREEN
PERSONALLY SHOW EVERY USER HOW TO USE YOUR
APP…WITH EMAIL!
HERE’S AN EXAMPLE HOW… !
Show users who haven’t used a feature in your app how to
Even after skipping your walkthrough they’ll know how
#4 SEND YOUR USERS TREATS
WHEN USERS REACH A CERTAIN POINT IN YOUR APP REWARD THEM!
LIKE THIS… !
Send your app users a bonus based on what they’ve done
It’s unexpected, especially via email
#5 BRING USERS THAT DELETE YOUR APP BACK
ONLY 25% OF MOBILE USERS KEEP THE APPS THEY DOWNLOAD!
THIS IS HOW TO GET THE REST OF THEM BACK… !
Email mobile users after being inactive a couple of weeks
Push notifications don’t work after they delete your app, emails do
SO WHAT NOW?
SEND AN AUTOMATED ONBOARDING EMAIL
(click me)
OR
LEARN MORE ONBOARDING TRICKS USING PUSH & TEXT
(click me)
THANKS
