Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
YOU: The ONLINE Brand
The 5 Steps To Own Your Name & Niche
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
“in 30-seconds or less”
A Quick Primer
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 1: Monitor
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http://www.google.com/alerts
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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http://www.google.com/alerts
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Take a “baseline”
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 2: Be Branded Not Brand-less
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
what’s the difference?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
between this
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
and this?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
what would
you advise Tiger
to do?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
in-demand vs widely available
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
pick vs. runt
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1
one-hit-wondervs. longevity
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
WHAT do I DO?WHO do I do it FOR?
= YOU: The Brand
HOW am I UNIQUE?(WHERE do I do it?)
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Having A Brand Means Having A Niche
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
known vs unknown
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“top of mind”
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• talk show host?
• home & entertaining expert?
• dog trainer?
• child-care expert?
• martyr?
• satanic rocker?
• dirty politician?
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Step 3: Own Your Name
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
claim ALL profiles wherever you can...
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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put your name on everything you put onto the internet.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
start with the easy stuff
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
for anything visual
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
put your name EVERYWHERE – with that brand you chose
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 4: Show Your Face
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By the way... that doesn’t
mean BORING. In fact, having some “flair” will make you
memorable AND approachable.
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Email Signatures
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
what’s the difference?
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
between this
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
...and this?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 3: Pull, Don’t Push
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step 5: Deploy
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Have an online “home base”
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blogs are super easy
blogger vs. wordpress?
http://pulsed.blogspot.com/2007/07/blogger-wordpress-chart.html
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http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year.
IDEA: Create a personal one-page
website with simple links to anything - from the obvious (your LinkedIn Profile, your
Facebook Profile) to the not-so-obvious - the
companies you’ve worked for, your hobbies, a picture of you on Flickr
running a marathon... Get creative & be
authentic.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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“YouTube surpasses Yahoo as world’s 2nd most popular search engine!”
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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post value(include your NAME & keywords!)
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how Marie Forleo got me• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish 2
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Use social media
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. That's not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
facebook tips• be a person• use a great image – more personal – change it up• create lists to separate personal from work• be conversational, not promotional• entertain, educate or inform • import your blog, link to your site• be reachable• groups? name is everything.• pay attention, listen, respond, post.• post things that will strike up conversation
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
REMEMBER:No one cares if you're: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re
hilarious (or famous)
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
don’t self-promote
listen, engage, observe, educate, inform, entertain,
ask, relate, inspire, converse...
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
follow people in your industry, people you admire, people you like – not just
anyone so that they’ll follow you back
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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].
for more in-depth ideas/info, download Twittorial & Top 10 Tips for New
Tweeps from Slideshare: http://
www.slideshare.net/michellevillalobos
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
recap: where to start1. set google alerts (it feels good)2. strong brand, establish your name & key words3. fill out key profiles (easy stuff first)4. show your face! choose profile pics wisely -
like logo!5. establish a home base - even if it’s a blog6. pick one way to deliver value (regularly)7. email marketing (i.e., Constant Contact) - need to
capture emails somehow8. be patient & consistent
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
write down ONE thing you will do – today
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
want more?www.MichelleVillalobos.com
To refer Michelle a speaking engagement, please contact:
Jessica Lurie (888) 531-3830
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