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SOCIAL MEDIA PLANA 5 STEP GUIDE
CREATE A SIMPLE
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Journalists are taught to ask 5 simple questions to build the
framework for every story.
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You’ve probably heard of these questions — the 5 Ws.
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The 5 Ws
Who?What?When?Where?Why?
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The 5 Ws
Who?What?When?Where?Why?
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The 5 Ws
Who?What?When?Where?Why?
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The 5 Ws
Who?What?When?Where?Why?
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The 5 Ws
Who?What?When?Where?Why?
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You can also use the 5 Ws to build a foundation for a simple
social media plan.
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That’s what we’re here to teach you today.
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Why do you want to use social media for your business?
1
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If you want to be successful on social media
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you have to have a crystal clear picture of what you want to accomplish for your brand.
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Not sure what I mean?
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Here are some ways social media can help your business:
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Here are some ways social media can help your business:
Awareness
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Here are some ways social media can help your business:
Awareness Leads
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Here are some ways social media can help your business:
Awareness Leads Sales
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Here are some ways social media can help your business:
Awareness Leads Sales
Customer Service
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Here are some ways social media can help your business:
Awareness Leads Sales
Customer Service
Brand Loyalty
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Determining your key objectives will help you focus your overall efforts
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and help you build a social media strategy to help get you there.
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Who are you trying to reach?
2
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Once you’ve determined why you want to use social media
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you can focus on identifying who your key audience is for your efforts.
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For instance…
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If you want to use social media to increase loyalty
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your audience will be focused on existing customers.
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If you want to generate awareness for your brand
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your audience will be focused on prospects, brand partners and journalists.
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What does your audience want?
3
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Understanding your audience’s needs
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will help you create content they can’t wait to devour.
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Prospective customers might want to know
how to solve a problem.
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Your loyal fans may be looking for unique ways
to use your product or service.
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The key to uncovering your audience’s needs?
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Spending the time listening and talking to prospects on social media.
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The more you know about your audience
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the easier it will be to develop content that’s relevant, entertaining and informative.
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Where does your audience hang out online?
4
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Companies often START with social media platforms.
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But it’s better to decide on platforms AFTER you’ve determined your
goals and target audience.
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Now that you’ve done that, you can focus on discovering where
your audience hangs out online.
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It’s the key to deciding on the 1-2 platforms that will have the most impact for your brand.
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How do you do this?
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Ask. Listen. Look.
How do you do this?
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Ask.
Ask your customers
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Ask.
Ask your customers
Which social networks do they use most?
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Ask.
Ask your customers
Which social networks do they use most?
Which networks do they use to make buying decisions?
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Listen.
Listen on social media
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Listen.
Listen on social media
Where are people talking about your brand?
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Listen.
Listen on social media
Where are people talking about your brand?
Where are they talking about your competitors?
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Listen.
Listen on social media
Where are people talking about your brand?
Where are they talking about your competitors?
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Look.
Look at research
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Look.
Look at research
Look at studies on how your audience use social media.
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When do they want to hear from you?
5
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There’s no universal “magic” time to post on social media.
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Instead, focus on when your audience wants to hear from you.
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Targeting B2B prospects or C-level executives?
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You might find that 9-5 works best.
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Focusing on busy moms?
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They might be online more at night
once the kids are asleep.
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Getting to know your audience will help you share content when they’re most likely to see it.
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Okay, let’s recap
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5 Steps to a Simple Social Media Plan
1 Why do you want to use social media for your business?
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5 Steps to a Simple Social Media Plan
1 Why do you want to use social media for your business?
2 Who are you trying to reach?
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5 Steps to a Simple Social Media Plan
1 Why do you want to use social media for your business?
2 Who are you trying to reach?
3 What does your audience want?
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5 Steps to a Simple Social Media Plan
1 Why do you want to use social media for your business?
2 Who are you trying to reach?
3 What does your audience want?
4 Where does your audience hang out online?
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5 Steps to a Simple Social Media Plan
1 Why do you want to use social media for your business?
2 Who are you trying to reach?
3 What does your audience want?
4 Where does your audience hang out online?
5 When do they want to hear from you?
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Answering these questions is a good starting point that will help you build the foundation for your social media efforts.
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Stuck with your social media efforts? We can help. Drop us a line to get the conversation started.
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Credits
Flickr Images Binoculars by hyku Audience by Brett Sayer Chossy2 by Nick Weinrauch Megaphon by floeschie BXP135660 by tableatny Front row by JD Lasica
Design by Sarah Mason @ Uncommonly Social
L@sarahsmason