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5 REASONS YOU NEED A MARKETING ASSET MANAGEMENT SOFTWARE
A whitepaper by Mindmatrix
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Asset management—Importance
• Efficiency & effectiveness• Do more with less• Pull marketing• Content is the king• Brand building
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www.mindmatrix.netTwitter: @[email protected]
Digital Assets
• Images and graphics• Documents• Presentations
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www.mindmatrix.netTwitter: @[email protected]
Tackling asset management challenges
• Continuous asset development• Distribution of assets• Personalization• Brand management• Organization of assets
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www.mindmatrix.netTwitter: @[email protected]
Centralize your library
• Common mistakes– Storing at multiple locations– Storing at local level– Storing on the cloud in an haphazard manner
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www.mindmatrix.netTwitter: @[email protected]
Repurpose Assets
• Reduce• Reuse
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www.mindmatrix.netTwitter: @[email protected]
Asset Tracking
• Follow numbers and trends
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www.mindmatrix.netTwitter: @[email protected]
Brand Control
• Uniform look and feel• Brand image• Brand audit
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Access & Permissions
• Privacy• Editing rights and permissions
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www.mindmatrix.netTwitter: @[email protected]
The Sales Enablement Angle
• 90% of collateral created by marketing is not used by sales
• Less than 50% of marketers believe they know what their sales persons want
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
The Sales Enablement Angle
• Use asset management to improve sales workflow