More than one-half of Canadians log onto Facebook at least once per month — that’s 19 million of them. About 14 million of those check their News Feeds daily. And 9.4 million use mobile phones or tablets to surf the social network.
Aug. 13, 2013
– Facebook Insider
Influence
Connection
Share
5 Answers about
FacebookYour Business Needs to Know
Table of Contents What can you do with your page?
● Facebook lets you engage with people who might not have known about your business
● it will make you searchable through the new Facebook Graph system, It will let you thank new and current customers for letting you into their lives.
● You can also respond to clients that might now have been happy with your service and it lets you show how professional you are, and to stick up for the quality business you have built.
● And after all that, you have a fan base to share your successes with and in turn, they will assist you in growing your business.
engage
thank respond
celebrate
1
2
3
4
5
PERSONAL PROFILE
FACEBOOK BUSINESS PAGESa)Your Business b) Cost c) Target
FACEBOOK GROUPS
FACEBOOK BUSINESS GOALS
HOW TO DEAL WITH NEGATIVERESPONSES
it can help to have a personal profile and be connected to your community – note privacy rules seem to change daily...
You will want to go and check your privacy settings.. again...
New types of content to Graph Search
Search for topics including status updates, photo captions, check-ins and comments.
Now you can choose a certain time or place.
"Photos by my friends from last month in New York ," or "Posts written on BC Ferries"
Who you are
What you do
Location
Profile Photo
● Review Your Status Updates.
● Review Your Comments.
● Review Your Comments.
● Review Your "About" Profile Section.
globe = it was shared publicly, can be searched by any user. two silhouettes = it's shared with that user's friends; three silhouettes = it's shared with that person's friends of friends.
PRIVACY – Private vs PublicFacebook Graph Search and you depending on your industry..
Your Business PageMake a page, not a profile
If people can't find a like button they will know you don't have a proper business page and you will not be following Facebook policy.
Create a URL● As soon as you create your new business page go and edit the URL.
You may have to get 50 likes before having to change it depending on your type of business..
● Initially when you create your page, your URL will likely be “facebook.com/”, followed by a large jumble of numbers, but you can update this to be your business name by visiting ‘Edit Page’
● choose: ‘Create a username for this page”.
DETAILSMany businesses with Facebook pages leave out key information –
phone number, address, products/services offered, etc
-update this information any time it changes. -You don’t want to have an old phone number or address displayed ..
PROMOTEFacebook is not magic, you have to engage people,
be interesting, have good content and watch for changes in how others are marketing and stay
ahead of the wave!
Promote
instoretwitter
adsPost & Engage
Row 1 Row 2 Row 3 Row 40
1
2
3
4
5
6
7
8
9
10
Column 1
Column 2
WHY PROMOTE?
Share back From 8 other Social Media Platforms You Should be on
5 Key words to Generate ‘Likes’ Like Take Submit Watch Post
Advertise? First Decide Why!
1)Website Conversions2)Page Post Engagement: Promote your Page posts.3)Get Page likes4)App Installs: Get people to install your mobile or desktop app.5)App Engagement.6)Offer Claims: Create offers for people to redeem in your store.7)Event Responses: Increase attendance at your event.
1. Create Community2. Offer Specials3. Amuse & Entertains4. Increase ‘Likes’5. Promote in your “Bricks and Mortar” Store6. Grow Email Subscribers 8. Attract New Fans with Incentives9. Solicit Feedback10. Create it a PR Tool11. Create a Customer Service Tool 12. Show off Tabs to products on Pinterest or other platforms.13.Content for Twitter14. So you can share Videos and Images15. And share success with Great Headlines
5 Keywords for most comments Post Comment Tell Us Check Like
WAYS TO
PROMOTE
YOUR
PAGE
Cost and Target? All can view the cost of your ads in real time from your ads manager. Watch your dates!
DA
ILY
Lifetime budgeting is similar to a daily budget but instead of setting an amount to spend per day, you set a lifetime budget to spend across the finite lifetime of the campaign. Our system will automatically try to spread your spend out evenly across the entire period of time that you've selected. -Facebook
When you pay for clicks, your ad will be shown to the people who are most likely to click on your ad, but who may be unlikely to take any other action such as liking your Page, engaging with a Page post, installing your app, using your app or joining your event
OR CPM 1000 CLICKS
LIF
ET
IME
CO
ST
PE
R C
LI C
K (
CP
C)
Daily Budget
Your daily budget is the amount you've indicated you're willing to spend on a specific campaign per day. Facebook will never charge you more than your daily budget on a given day.-Facebook
Target Age Gender LOCAL Friends Education Connections
Row 1 Row 2 Row 3 Row 40
2
4
6
8
10
12
Column 1
Column 2
Column 3
In Groups...
Open and Forget
Open
Closed
Secret
Great for: Private ColaborationSharing information Growing private relationships
Facebook Groups
Remember that your
clients are mobile and like
to be involved. Types of Groups
● members receive notifications by default
● Group members can participate in chats,
● upload photos to shared albums,
● collaborate on group docs
● invite members who are friends to group events.
CONCLUSION
Gather Likes, Comments, SharesIt is basic... businesses that have more of a presence on social media sites like Facebook rank higher in search engine results than those who don't and it translates in to more web traffic..
Increase Profits By posting Facebook-only promotions to your business page which trigger call-to-action sales, exclusive offers, specials and email capture techniques.
Increase Reach Encourage happy clients to share your pageWhich will increase customer Interaction
FACEBOOK BUSINESS GOALS
The first reaction often is to delete – delete – delete as you have the power to do that on your Facebook Business Page if you are the administrator.
(If you don’t have administratorship over your Facebook page please ask us why you need a Social Media Policy in your business and how things can go very wrong if you don’t)
- Anyssa CarruthersFrom 4 Points to help with a negative reivew on Facebook or other Social Media Platforms
The Communication StudioWww.thecommunicationstudio.ca
Respondquickly
Customize your
response if possible.
don’t become
defensive
5 WAYS TO DEAL WITH NEGATIVE
RESPONSES
Get Private! Call them on the phone or contact via
email conversation
Show there was a positive
resolution.
