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CONCEPTION #
“Only old people read paper mail!”“Only old people read paper mail!”
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Different age groups where asked how they prefered recieving information. 77% chose to have it printed & delivered to their mail box.
Age 20-29 Age 50-64
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CONCLUSION #
Age differences don’t exist!Age differences don’t exist!
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CONCEPTION #
“Paper mail is a waste of money!Everyone just throws it away.”
“Paper mail is a waste of money!Everyone just throws it away.”
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A stunning 80% say that direct marketing is seen by at least 2 persons in the household.
…on top of that 30% of all direct marketingisn’t thrown away until a�er 3-7 days!
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CONCLUSION #
DM is seen by many people.Time and time again.
DM is seen by many people.Time and time again.
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CONCEPTION #
“ Off-line marketing is only for off-line purchase!”
“ Off-line marketing is only for off-line purchase!”
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The survey showed that 30% use direct marketing offers for online purchases.
Off-lineOn-line
30%30%30%
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Off-line marketing drives on-line sales.Off-line marketing drives on-line sales.
CONCLUSION #
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CONCEPTION #
“Ok... But no-one reads a paper mail!”“Ok... But no-one reads a paper mail!”
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59 percent immediately goes through the mail pile when they get home.
36 percent saves it till later, and read through it as soon as they have time.
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CONCLUSION #
People do read paper mail.People do read paper mail.
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CONCEPTION #
“Reading Paper mail has dropped dramatically!”
“Reading Paper mail has dropped dramatically!”
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The physical letter still has a 85% read through rate!
The read through rate of paper mail has dropped, but n� as much as you might think.
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People �ill read paper mail.People �ill read paper mail.
CONCLUSION #
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