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Danielle Vistine Portfolio
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Contents
Resume 4
Letters of Recommendation 6-8
Creative Communications Samples 6
Writing Sample 7
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Resume
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OBJECTIVEObtain an internship or full-time employment after graduation as an art director in advertising.
EDUCATION
University of Illinois at Urbana-ChampaignCollege of MediaBachelor of Science AdvertisingMinor in SociologyCumulative GPA 3.16/4.0, Degree expected May 2009
RELEVANT CLASSES
ADV 452 - Creative Concepts I1 of 16 students accepted on basis of creative projectcreated and critiqued numerous campaigns
EXPERIENCELeo Burnett Advertising Boot CampParticipant Champaign, IL
Worked in group of 5 to create ads for Petsmart Oct. 3-5, 2008Followed provided creative strategyPitched campaign to Leo Burnett employees
Seattle Suttons Healthy EatingManager Champaign, IL
Responsible for managing stores money and banking May 2008-PresentFax paperwork, answer phone, charge credit cardsOpen and close office
On The Go Marketing
Brand Ambassador Champaign, ILPromote Wrigleys Gum and benefits of chewing to public May 2007-July 2007Apply public speaking techniquesArranged signage and products in area set-upWorked with PR team to publicize event and products
Krannert Center for the Performing Arts
Host Urbana, ILApply customer service techniques Jan. 2007-PresentProvide an enjoyable experience for patrons
Buckeye Partners, L.P.Intern East Chicago, IN
Updated drawings using AutoCAD software June 2006-Jan. 2008Experienced a professional work environmentPerformed standard office tasks for entire staff
ACTIVITIESPhi Mu Sorority Delta Beta Chapter Nov. 2005-Present
Public Relations Chair (Fall 2007- Spring 2008)Manage $3000 budget and lead a committee of 7 girlsWrite press releases and create advertisementsImprove internal and external public relations
Marching Illini Flag Corp Aug. 2005-Jan. 2008Squad Mom (Fall 2007)
Responsible for 3 girls in my squadOrder of Omega Jan. 2008-Present
Greek Leadership Honor Society member
D A N I E L L E V I S T I N E
E m a i l : V I S T I N E 2 @ I L L I N O I S . E D UW e b : W W W . D M V I S T I N E 2 . C O M
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Letters of Recommendation
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Creative Communication Samples
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Writing Sample
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Wal-Mart Caught for Hiring Undocumented Workers
The Bureau of Immigration and Customs Enforcement raided various Wal-Mart loca-
tions across the United States on Thursday October 23, 2003. Arrested were about 250 illegal
immigrants working on cleaning crews at 61 stores in 21 states (CNN Money, 2003). Wal-
Mart spokespeople said that they were more than happy to cooperate with the officials through-
out the investigation, and they say that Wal-Mart requires their contractors, who they hire for
various maintenance jobs, to hire only legal employees. None of the employees that worked in
the stores were illegal or undocumented workers. Something that could really hurt Wal-Mart
was that federal law enforcement officials said information from an undercover investigation
revealed that some Wal-Mart executives and some store managers knew of the immigration vio-
lations (CNN Money, 2003). Wal-Mart avoided criminal charges being pressed against these
executives and said that they did not know about the undocumented workers until the arrests.
In 2005, Wal-Mart settled with a payment of $11 million to the government to use "for train-
ing and other initiatives that lead to better detection and prosecution of individuals and compa-
nies that prey on undocumented individuals (CNN Money, 2005). It is believed that the gov-
ernment won by cracking down on illegal workers by means of illuminating such a large corpo-
ration. Also, people believe that Wal-Mart also won because they showed they are no longer
hiring undocumented workers and they have corrected the wrong they unknowingly did. This is
also beneficial the undocumented workers because by their cooperation they may have a way
to remain in the United States (CNN Money, 2005). With the investigation settled, Wal-Mart
seemed to get out of this scandal without too much bad press and without tarnishing their name.
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Media covered this incident from a variety of viewpoints. One article talked about the lawsuits
faced by Wal-Mart from the undocumented workers. Lawyer Gilberto Garcia said the lawsuit
seeks to represent all the detained illegal immigrants -- many of them facing deportation -- and
builds on a lawsuit filed in the past week in New Jersey's Supreme Court on the behalf of nine
immigrants who had worked for Wal-Mart (Luna, 2003). The lawsuit was meant to represent
the illegal immigrants and show Wal-Marts irresponsibility for not checking the documentation
of its workers. This particular article portrays Wal-Mart in a very negative light as the big cor-
poration mistreating its lower-level employees.
Another article talks about the settlement Wal-Mart and the government made in regards
to the undocumented worker issue. Wal-Mart settled only after the government concluded its
criminal investigation and announced it would not pursue charges against Wal-Mart or any
Wal-Mart associates (PR Newswire US, 2005). This article shows that Wal-Mart is cooperat-
ing with the government and portrays Wal-Mart as innocent and unknowing of what was going
on.
Independent contractors used by Wal-Mart to provide floor cleaning services were
knowingly hiring, recruiting and employing [undocumented workers] in violation of Ti-
tle 8 . . . Wal-Mart did not have knowledge, at the time the independent contractors ini-
tially were hired, that the independent contractors knowingly hired, recruited or em-
ployed [undocumented workers] in violation of Title 8 . . Following a thorough investi-
gation, the United States concluded that federal criminal proceedings involving Wal-
Mart, its directors, officers or [associates] would not be appropriate (PR Newswire US,
2005).
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This official statement seems to portray Wal-Mart as an innocent victim of false accusations.
They are taking the blame for hiring undocumented workers and placing it on the contractors
that Wal-Mart hired. This probably made the public feel comfortable with Wal-Mart again be-
cause the governmental conflict they were involved in had been settled.
The Washington Post explained how Wal-Mart could afford to cut prices for its custom-
ers. They suggested that The Oct. 23 arrest of 250 illegal aliens working for outside cleaning
crews at 61 Wal-Mart stores nationwide underscores another aspect of Wal-Mart's low-price
formula: a fervent effort to hold down labor costs (ElBoghdady & Schneider, 2003). This sug-
gests that Wal-Mart has no concern for the rules, and possibly that they feel they are above
these rules. As long as they can sell products for a lesser cost than their competitors, they do
not seem to care what rules they break or what other costs they cut back on. This shows Wal-
Mart in a negative light as a corporation out to make money and willing to cut corners in order
to create a maximum profit.
Overall, the media seemed to cover the Wal-Mart hiring undocumented workers inci-
dent mostly in a negative light. After reading numerous articles, it is clear that Wal-Marts pub-
lic relations team did do their job to have some of the press on the incident reflect the company
in as positive a light as possible under the circumstances.
Wal-Mart handled this undocumented worker situation by paying $11 million to the
government after they were not criminally charged for anything. The acknowledged that hiring
undocumented workers was a problem and that they do not intend to be caught up in something
like this again in the future, We acknowledge we should have had better safeguards in place
to make sure our [floor-cleaning] contractors hired only legal
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workers, Mona Williams, vice-president of corporate communications at Wal-Mart said during
a conference call Friday. Williams added that the company has taken steps to put its house in
order, like having all floor-cleaning now done by Wal-Mart employees and requiring written
contracts for all maintenance agreements. (CNN Money, 2005). Wal-Mart has admitted that
illegal hiring went on and has suggested actions, such as having their own store employees
clean the floors that they plan on taking to make sure they are not caught in a situation like this
again. Also, the vice-president of corporate communications for Wal-Mart said that the $11
million settlement fee would be a reminder for all other corporations to follow the rules about
hiring legal workers, It is a reminder to businesses everywhere that they have a duty to make
sure their outside contractors are following immigration and labor laws, said Williams (CNN
Money, 2005). Wal-Mart has applied the corrective action tactic here, which seemed to work in
their favor. The public sees that Wal-Mart acknowledged their part in this wrongdoing, and
they see that Wal-Mart took the initiative to take part in the $11 million settlement. The settle-
ment made Wal-Mart look like the good guy because they say they want to be a reminder to
others why it is important to not hire undocumented workers.
I believe that Wal-Mart handled the situation very well. Using the corrective action tac-
tic proved to be very beneficial to Wal-Mart. The PR Newswire US article makes Wal-Mart
look innocent and puts the fault in the hands of the contractors that Wal-Mart hired. Interest-
ingly, Wal-Mart hired public relations firm Edelman in the same year that they made their $11
million settlement with the government: Wal-Mart hired Edelman last year [2005] and, since
then, the firm has developed a number of new public relations initiatives for the re-
tailer (Barbaro, 2006). I think that this was a very smart
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strategy on Wal-Marts part: to hire a big public relations firm in the same year that their big
scandal was settled. Edelman seems to have turned Wal-Mart around in the mind of the public,
from a corporation out to make profits to a corporation that cares about the community.
One of the public relations tactics that would work well for after their scandal was set-
tled would be strategic philanthropy. By fundraising and supporting immigrants who are trying
to make better lives for themselves and their families, Wal-Mart could show that they genuinely
care about this demographic and still support the American dream and lifestyle even after what
had happened. Showing support for underrepresented groups like immigrants helps Wal-Mart
cater to minority and immigrant publics that may have been upset about the undocumented im-
migrant incident.
Overall, Wal-Mart handled the undocumented immigrant incident well. They received
positive and negative press, but in the end they came out on top for settlement they reached
with the government to keep on top of all corporations to make sure they all follow the rules.
Wal-Mart is a huge brand that would not collapse due to one incident like this, but the work of
public relations since the incident appears to be successful.