Download - 40 years of Superstar
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Whyo 18th August 1975 was a very important day in Tamil Cinema – The day the Superstar of Tamil
Cinema’s first movie: ‘Apoorva Raagangal’ released. 18th August 2015 marked his completion of 40 years in the industry.
o Like everyone else, we at Digitally Inspired Media are die-hard fans of Rajinikanth, and since our campaign last year was so well received, we were encouraged to do it again!
o We decided to make a tribute to him in a style unlike any other, synonymous with the Superstar himself
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Howo We wanted to wish him uniquely, by combining concept and art
o We finalized on taking a pop-colour and artsy approach, with bright colours and deep tones involving Rajinikanth’s character as he is in his movies, while delivering those memorable and distinct punch-dialogues.
o 2 teams were formed, one to strategize and collect data and the other to design the creatives
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The posters
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The posters
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The posters
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Reactions
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Reactions
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Reactions
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Response by fanso Fans of the Superstar shared and downloaded the images
o Many even changed their profile pictures and cover pictures to the posters. They also requested for T-Shirts to be made
o A video was created featuring all the posters by a fan, and it was shared on various social platforms
o Social Media influencers such as Shashank Thala, SSRK admin and other Rajini fan pages shared the posters, making it widely shared and viewed
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Coverageo The News Minute wrote an article on our album and shared it on their social platforms
o The Hindu’s Metro Plus Melange supplementary wrote an article on our campaign as well.
o The album was buzzing across social media, popping up when searched for the hashtag #40YearsOfSuperstar
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Facebook Likes, Comments & Shares – 1.09 Lakh
Media Coverage – Article on the online publication The News Minute
Article published in The Hindu’s Metro Plus Melange
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