Improve Employer Brandingwith Video Interviewing
4 Simple Steps to
Sonru eBook
Introduction
First Touch
The Minor Details
Intro Videos
Branding
The Road Ahead
Contents
In this candidate-centric recruitment era, employer branding is one of the key tools recruiters must employ to win top talent. Now more than ever, below standard recruitment results in below standard candidates.
So where does Video Interviewing come in? Candidates were once impressed by companies who merely used the technology but as it becomes more mainstream, it’s fast becoming a basic expectation from candidates.
Take your careers site for example. Simply having a careers site won’t necessarily entice that top talent you’re looking for but a well executed careers site will. This is the same for Video Interviewing. Use it correctly and it can have a massive impact on your employer brand.
That’s what this eBook is all about. Offering some key tips and tricks you can use to maximise the impact of Video Interviewing on employer branding. The name Sonru comes from an Irish phrase meaning ‘to stand out’ and that’s exactly what we want you to do. Stand out from the growing number of companies vying for your best candidate.
Hope you enjoy,
Edward Hendrick, CEO, Sonru
Intro
No part of this document may be re-used without reference to the source and due credit given.
‘Best-in-Class’ companies are 68% more likely than ‘All Others’ to strategically involve the marketing department in employment branding to ensure they better connect with would-be candidates.
- Aberdeen Group
“We can include more information in a Sonru Video Interview through introduction videos and written content than I ever could get across in a phone interview. This tool not only allows candidates to understand more about Viva as a brand, it shows candidates we are a progressive company.”
Employer branding is the process of promoting a company, or an organisation, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.
- Aberdeen Group
PepsiCo recorded a 92% response rate on all ‘students’ interview campaigns, and 86% of candidates completed their video interview outside of business hours or on the weekend. Find Out More
Client Snapshot
Recently voted one of the ‘Best Places to Work’ in the UK and Europe, PepsiCo employs over 5,000 people in eight manufacturing sites across the UK. PepsiCo operates bespoke programmes for both undergraduate, graduate and MBA students.
“Communicating the PepsiCo Culture through the branding, uploading our own videos and the tone of voice in our email scripts enabled us to automate an important stage of our selection process without compromising on the PepsiCo Touch. Sonru enabled us to keep the customary PepsiCo high touch at low maintenance.”
Dan Fitzpatrick, Talent Acquisition Lead, PepsiCo
First Touch
From the moment the first invitation is sent to a candidate, they begin evaluating your organisation.
No part of this document may be re-used without reference to the source and due credit given.
The first touchpoint in the Video Interview process is inviting your candidates to complete an interview with an invitation email. This may be your first interaction with the candidate and your first opportunity to enhance your employer brand.
Personalise Your Invitation
Include Brand Logos & Colours
Use a Tone of Voice Suitable to Your Brand
Set the Expectations for the Interview
Create a Great First Impression
How?
Treat every piece of information you provide as an integral part of your organisation’s story.
The Minor Details
From the moment the first invitation is sent to a candidate, they begin evaluating your organisation.
No part of this document may be re-used without reference to the source and due credit given.
Interview Title
About the Interview
While the ‘minor details’ may seem insignificant, they can have huge implications for candidate engagement and impressions of your brand. Provide as much information as possible for your candidates and use content and tone that is consistent with your company culture.
Check out our best practice guide for more information.
Every touchpoint is
an opportunity to reinforce your brand
Company Information
Interview Questions
It’s okay to show off. Putting a ‘face’ to the interview helps your candidates while also boosting your company profile.
Intro Videos
No part of this document may be re-used without reference to the source and due credit given.
Adding introduction videos to your interviews can do wonders for your
employer branding. From full media productions, to simple greetings
recorded on a smartphone, your introduction video can be as unique as
your organisation.
Show Off Your Interviewers
Introduce candidates to recruiters they may meet further along in the process or hiring managers they might expect to work with in the future. Give them a ‘face for their interview.
Show Off Your Organisation
Give candidates an insight into how your organisation operates. A simple video with your offices as the backdrop, can be a powerful way of appealing to your candidates.
Show Off Your Employees
Employees are often your biggest brand ambassadors. Show candidates how your teams work together and give them real insight into your company culture.
A picture paints a thousand words. Let your company imagery do the work for you.
Branding
No part of this document may be re-used without reference to the source and due credit given.
The final step in improving your employer branding with Video Interviewing is through the personalisation of your account. Candidates are applying to your company and so they want to see your brand front and centre throughout the entire recruitment process.
Standard Video Interviewing accounts get the job done, but to really enhance your employer brand, go that one step further and introduce your company colours, logos and even corporate photos.
Adding life and personality to your Video Interview can have a huge impact on your candidate’s perception of your organisation.
Client Snapshot
Rolls-Royce is a global company, providing integrated power solutions to the aerospace and marine/industrial power systems markets. Their vision is to deliver ‘better power for a changing world’. Rolls-Royce employs over 50,000 people in more than 40 countries around the world.
“Video Interview was good and easy to complete whenever we have free time. Thanks for this new concept.”
“Well designed and structured. The introduction video on the overview is good and self explaining. The practice interviews help a lot in preparing for the real interview.”
Rolls-Royce Candidates
With an average response rate of 89%, the Rolls-Royce
experience of Video Interviewing has been hugely
positive. With further expansion planned across India
over the coming years, Video Interviewing has proved
an integral part of Rolls-Royce’s recruitment efforts.
Find Out More
Employer branding is showing no signs of dropping down the recruitment agenda. This means that recruiters need to consider every touchpoint in the process and treat it as an opportunity to impress candidates.
Improvements in recruitment technology bring an improved ability to reach candidates but don’t forget, this is true for your competitors too. Remembering these few simple steps can limit your risk of missing great talent and make your organisation look even better in the process.
From the very first contact, by being smart about the details and showing off your organisation through videos and branded accounts, your Video Interviewing platform can be a springboard for a great candidate experience.
“We wanted to connect with candidates before our competitors, to keep on top of our game. Having the latest technology in
our recruitment strategy is more of a selling point, a boost to our employer
brand.”
The Road Ahead
‘80% of talent leaders report that their employer brand determined the quality of the talent they are able to hire.’ Global Recruiting Trends - LinkedIn 2017
No part of this document may be re-used without reference to the source and due credit given.
Contact Us
Interested in Video Interviewing?
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