![Page 1: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/1.jpg)
more than marketinggpm
XAÑA WINANS, PRESIDENT
30 High Impact Ways to MARKET YOUR PRACTICE
in the Next 30 Days
![Page 2: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/2.jpg)
![Page 3: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/3.jpg)
#1
![Page 4: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/4.jpg)
THE NEW PATIENT EXPERIENCE:WHERE EVERY LITTLE THING COUNTS
![Page 5: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/5.jpg)
BASIC EXPECTATIONS
Sweaty palms…knot in my stomach…just breathe…It’s going to hurt. And dentists clearly like inflicting pain.
I can’t wait to see what this is going to cost me. He’s running late. I’m wasting precious time off for this??? The smell. The taste. That bright light in my eyes…ugh.
![Page 6: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/6.jpg)
LET’S REWRITE THE STORY
![Page 7: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/7.jpg)
First Appointment
48 hours before - reminder call, parking, forms
24 hours before - intro call from the Doctor
Time of appointment - expect the patient, greet by name
![Page 8: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/8.jpg)
First impressions are lasting impressions
Be unexpected
Give your team the freedom to fix any problem
![Page 9: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/9.jpg)
#2
![Page 10: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/10.jpg)
WOMEN JUDGE EVERYTHING Use Their Insight for a Critique Board
![Page 11: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/11.jpg)
• Your technology• How your office smells• Background music and volume• Visual noise/clutter
• How well you explain treatment
• Cleanliness and upkeep
• Scrubs and uniforms
• If you are gentle
Picky, Picky, Picky!
![Page 12: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/12.jpg)
#3
![Page 13: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/13.jpg)
Consider Your Location
![Page 14: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/14.jpg)
4 - 5 MILES FROM WORK OR HOME
![Page 15: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/15.jpg)
IS YOUR SIGN VISIBLE?
![Page 16: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/16.jpg)
How’s the Parking Situation?
![Page 17: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/17.jpg)
What’s Your First Impression As You Enter?
![Page 18: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/18.jpg)
#4
![Page 19: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/19.jpg)
WOW FACTORS Comfort menu
Special event whitening (milestone birthdays, graduation gifts, anniversaries)
Send birthday flowers to the office
Lip balm for long procedures
Free electric toothbrush for large restorative cases
Apology gifts
![Page 20: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/20.jpg)
#5
![Page 21: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/21.jpg)
Answer The Phone
![Page 22: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/22.jpg)
THE IMPATIENT PATIENTPatients call when it’s convenient for THEM. Lunch. Weekends. Before and after work.
You are an errand to be crossed of their list.
80%+ of callers do not leave a message when they reach voicemail.
![Page 23: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/23.jpg)
Hello?
32% of All Calls are Missed
![Page 24: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/24.jpg)
30 New Patient Calls per Month
32% Missed Calls = 9.6 Patients
70% Appointment Conversion = 7 Patients
Average NP Value $1,500 x 7 Lost Patients
$10,500/Mo x 12 Mo = $126,000
![Page 25: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/25.jpg)
SOLUTIONS?Reroute calls to the back office after 2-3 rings
Staff phones 7a-7p, Mon - Fri
Forward calls to an after-hours cell phone
Make scheduling accessible in the cloud
Send overflow calls to a call center (If you do, they MUST have direct access to your schedule.)
1
2
3
4
5
![Page 26: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/26.jpg)
#6
![Page 27: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/27.jpg)
TRAIN YOUR TEAM
Front desk = sales professional
Always answer a question with a question
Who’s leading the call?
![Page 28: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/28.jpg)
QUESTIONS AND CLOSES
THE ASSUMPTIVE CLOSE
Q: Are you open on Fridays?
A: We are open Monday through Thursday and have both early morning and evening appointments to accommodate busy schedules. I’d love to find something convenient for you. What time of day works best?
![Page 29: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/29.jpg)
THE BONUS CLOSE
Q: How much do you charge for a dental implant?
A: Can you tell me why you think you need a dental implant?
Q: Well, I had a tooth removed and the oral surgeon said I need one.
A: Dr. Jones has years of experience and specialized training in the placement and restoration of dental implants, and his cases look so natural! You’re going to love his work! Every case is different, so we should get you scheduled for a no-charge consultation so Dr. Jones can make sure we have the perfect solution for you. Let’s get you on the calendar so we can figure out exactly what that is. What day of the week works best for you?
![Page 30: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/30.jpg)
THE DEMONSTRATION CLOSE
Q: I don’t like my crooked teeth. How much do you charge for Invisalign?
A: Mary, you are going to love how Invisalign can change your smile without those metal wires that can make you feel like you’re still a teenager in high school. Are you in front of your computer? Let me show you some of the Invisalign cases Dr. Jones has done for our patients; the before and after images are amazing. I also want you to check out some of the testimonials from our patients who have completed this same treatment. Now, I want to be sure Invisalign is the right solution for you, so let’s schedule your consultation. I can get you in on Monday at 9.
![Page 31: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/31.jpg)
KEY PHRASES
Let’s do this… (ie - don’t ask, tell)
You’re going to LOVE Dr. Jones!
Here’s what you can expect
While I have you on the phone, is there anyone else I can schedule for you?
![Page 32: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/32.jpg)
#7
![Page 33: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/33.jpg)
41% of patients want convenient or extended hours during the week
36% want weekend hours
![Page 34: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/34.jpg)
7AM - 10AM & 3PM - 6PM
![Page 35: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/35.jpg)
#8
![Page 36: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/36.jpg)
RETENTION STRATEGIESGet ‘Em. Keep ‘Em.
![Page 37: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/37.jpg)
KEEP YOUR PATIENTS
It costs 90% less to get an existing patient to return than it costs to replace them.
The average practice loses 50% of its patients every 5 years
![Page 38: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/38.jpg)
1% die
3% move away
5% go to another practice due to a recommendation from a friend or relative
9% go to another practice because they think it has better products, services or prices
14% leave because they are dissatisfied with the current product or service
68% leave due to attitude of indifference: “You must not care about me/I’m just a number.”
Unclear or dismissive communication
Insisting on being right
WHERE DID THEY GO?
![Page 39: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/39.jpg)
![Page 40: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/40.jpg)
WHAT ENHANCES PATIENT RETENTION?
![Page 41: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/41.jpg)
ACCESS TO CAREHours
Location
Affordability
Direct access to the Doctor
![Page 42: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/42.jpg)
CARE DELIVERYGentle, attentive approach
Team interacts directly with the patient
Doctor clearly explains procedures
Follow up calls
![Page 43: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/43.jpg)
PERSONALIZED EXPERIENCES
Remember birthdays and anniversaries
Ask me personal questions from our last conversation
![Page 44: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/44.jpg)
#9
![Page 45: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/45.jpg)
What a Waste.Don’t let your dental benefits slip away!
ONE MAILING. 72 CALLS.
![Page 46: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/46.jpg)
![Page 47: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/47.jpg)
#10
![Page 48: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/48.jpg)
They loved you once…
![Page 49: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/49.jpg)
We’ve missedyour smile.
![Page 50: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/50.jpg)
![Page 51: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/51.jpg)
We Don’t Always Have Patients
as Good-Looking as
You.
![Page 52: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/52.jpg)
![Page 53: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/53.jpg)
What would your mother say
if she knew you aren’t keeping up with your dental hygiene visits?
![Page 54: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/54.jpg)
![Page 55: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/55.jpg)
146 CALLS in 8 Months
![Page 56: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/56.jpg)
REACTIVATION PROTOCOL1st - Cell
2nd - Office
3rd - Home
One contact every 6-8 weeks
Alternate calls with mailings and email
Keep at it for 1-2 years
1
2
3
4
5
6
![Page 57: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/57.jpg)
#11
![Page 58: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/58.jpg)
REFERRAL MARKETING
![Page 59: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/59.jpg)
of patients solicit personal recommendations from family, friends, and co-workers
84%
![Page 60: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/60.jpg)
The 2-Card system
Why your team would prefer to hide
Keeping everyone accountable
After the fact thank you’s
Care to Shares and Gift Cards
BOOST YOUR REFERRALS
![Page 61: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/61.jpg)
Outside
Inside
Front Back
![Page 62: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/62.jpg)
#12
![Page 63: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/63.jpg)
Lunch and learns
Personal follow-up calls with the referring doctor
They need to be courted just like you would expect from a specialist. Treats, flowers, special thank you’s.
Personal contact every 1-2 months
Professional Referrals
![Page 64: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/64.jpg)
#13
![Page 65: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/65.jpg)
BE 100% AUTHENTICReal Patients, Real Stories
![Page 66: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/66.jpg)
It elevates your practice above the competition
It builds your image into something influential
It gives substance to your practice, services and products
It enables people to relate to your practice
It tells people that what you offer is of high quality
It marks you out as a reliable, trustworthy company
WHY AUTHENTICITY WORKS
![Page 67: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/67.jpg)
BE TRUE TO YOURSELF
Share your passion and your mission
What is your purpose?
What are your core values?
![Page 68: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/68.jpg)
![Page 69: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/69.jpg)
![Page 70: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/70.jpg)
THE MOST POPULAR PAGES
Doctor Bio
Team Bios
Smile Gallery
Office Tour
New Patients
Contact Us
![Page 71: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/71.jpg)
#14
![Page 72: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/72.jpg)
Be Humorous.
Be Remembered.
![Page 73: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/73.jpg)
![Page 74: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/74.jpg)
#15
![Page 75: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/75.jpg)
PROTECT YOUR REPUTATION
![Page 76: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/76.jpg)
WHAT DID I EVER DO TO YOU?
When bad reviews happen to good doctors
![Page 77: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/77.jpg)
WHO DID THIS TO ME?
John Doe - 6 months agoWhile the staff was pretty cool, this is NOT THE PLACE TO GO IF YOU ARE DENTAL PHOBIC. XXXXXXX is a sarcastic douche canoe who has no respect for his patients feelings. He was belittling and rude. For some of us, it's hard enough just to walk through the door of a dentist offices. Having the "doctor" treat you as if you where subhuman and stupid doesn't help. Not only would i not recommend this place, I feel you would be better off doing your own dental work at home with pliers. At least then, you won't have to pay for the pain or for the pleasure of being mocked.
STEP #1 - IDENTIFY THE PATIENT
![Page 78: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/78.jpg)
STEP #2 - TRY TO RESOLVE THE ISSUE
Phone call from the Doctor, not the team
Let them speak and do not interrupt
Do not get defensive
Validate their concern
Try to resolve the issue
Ask if the review can be amended (asking for removal invalidates their issue)
1
2
3
4
5
6
![Page 79: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/79.jpg)
STEP #3 - WRITE A PUBLIC RESPONSE
Deep breath
Login to the account
Write an objective response
Have someone else read it
Remember HIPAA
1
2
3
4
5
![Page 80: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/80.jpg)
STEP #4 - CHANGE SOMETHING
There’s a smidgen of truth in every review.
Adjust your systems:
• Emergency policy?
• Financial explanations?
• Wait times?
![Page 81: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/81.jpg)
STEP #5 - REACH FOR THE STARS
20 positive reviews will drown out one negative review
Daily in-house reviews
Review reminders
![Page 82: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/82.jpg)
#16
![Page 83: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/83.jpg)
of consumers will pay more for services with higher ratings & reviews
86%
![Page 84: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/84.jpg)
Be Positive | Be Passionate | Be GenuineBe Kind | Be Humble
Listen | Compliment Others First
EARN YOUR REVIEWS
![Page 85: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/85.jpg)
![Page 86: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/86.jpg)
![Page 87: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/87.jpg)
![Page 88: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/88.jpg)
![Page 89: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/89.jpg)
![Page 90: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/90.jpg)
$99 setup
$99/month
![Page 91: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/91.jpg)
#17
![Page 92: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/92.jpg)
GET ME IN WITHIN 48 HOURS
![Page 93: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/93.jpg)
of patients say this is a primary factor in choosing a new dentist
33%
of patients say this is #113%
![Page 94: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/94.jpg)
#18
![Page 95: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/95.jpg)
BECOME A HOUSEHOLD NAME WITH TV
81% have a DVR, Netflix subscription or use Video on Demand
84% want to skip commercials
Live TV reaches captive viewers
• News broadcasts
• Sports
• Appointment TV - still relevant due to social media spoilers
![Page 96: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/96.jpg)
5 TIPS FOR TV
Tell a Story
Entertain Me
Use Heart or Humor
Address My Need
KISS Principle
![Page 97: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/97.jpg)
![Page 98: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/98.jpg)
IT’S JUST AS SIMPLE FOR DENTISTRY
![Page 99: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/99.jpg)
#19
![Page 100: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/100.jpg)
RADIO
Local stations
Live reads
Public radio sponsorships
Streaming
Pandora
![Page 101: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/101.jpg)
#20
![Page 102: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/102.jpg)
OUTDOOR7 words or less
Don’t say it, show it
Readable fonts
One point of contact on billboards (web, phone, location)
Do not expect the phone to ring
![Page 103: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/103.jpg)
7 Words (okay, 9) • Don’t Say It, Show It Readable Fonts • One Point of Contact
![Page 104: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/104.jpg)
#21
![Page 105: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/105.jpg)
Direct Response Marketing
![Page 106: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/106.jpg)
DIRECT MAILStrong headline
Short sentences and bullets
Sell benefits, not features
Call to action
Multiple ways to take action - web, phone, address, email
Photo of the Doctor
![Page 107: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/107.jpg)
![Page 108: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/108.jpg)
![Page 109: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/109.jpg)
Feb 2015 64 Calls
Feb 2015 - May 2016465 Calls
![Page 110: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/110.jpg)
Free whitening for new patients
Complimentary exam
$250 off laser whitening
Free consultation and X-rays with cleaning
Free Sonicare with new patient exam, cleaning, and X-rays
$150 off any restorative procedure
PROVEN OFFERS
![Page 111: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/111.jpg)
#22
![Page 112: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/112.jpg)
38% WANT TO SEE
AN INFORMATIVE, UP-TO-DATE WEBSITE
![Page 113: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/113.jpg)
Make Your
Message Clear
![Page 114: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/114.jpg)
Build With Responsive Design
![Page 115: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/115.jpg)
Easy to Find Contact Information
![Page 116: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/116.jpg)
What’s Your Call to Action?
![Page 117: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/117.jpg)
43% Want To Request Appointments Online
![Page 118: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/118.jpg)
#23
![Page 119: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/119.jpg)
WEBSITE CONTENTWrite for people, not search engines
Original, unique content
Honesty and authenticity
Use social proof (testimonials)
Short product or feature videos
![Page 120: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/120.jpg)
DR. BRETT TAYLOR ON SLEEP APNEA
You can live weeks without food (the record is about 6 weeks on purpose, no thanks).
You can live days without water (18 days was the most I could find, but most people are dead inside a week).
BUT, you can only live minutes without oxygen (9 minutes is the breath holding record. What an idiot. Most people would be unconscious inside 4 minutes).
So what's this telling you apart from the fact I have too much time on my hands to surf the internet? It's telling you there is nothing more important than oxygen, and you can't go very long without it. The problem is, too many people ARE going without oxygen when they're sleeping, and it's slowly killing them. Read the articles on airway obstruction in children and adults on the right. The life you save may be your own, or someone you love.
![Page 121: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/121.jpg)
#24
![Page 122: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/122.jpg)
MAKE YOUR WEBSITE FLY
![Page 123: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/123.jpg)
For a website that takes longer than 3 seconds to load…
Will abandon the site Will never return
![Page 124: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/124.jpg)
https://developers.google.com/speed/pagespeed/
![Page 125: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/125.jpg)
#25
![Page 126: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/126.jpg)
GOOGLE ADWORDS
for when you have a shot in hell at ranking organically
![Page 127: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/127.jpg)
#26
![Page 128: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/128.jpg)
GOOGLE DISPLAY ADS
![Page 129: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/129.jpg)
HOW DISPLAY WORKS
2MM publisher sites - NY Times, weather.com, etc.
Can include mobile and apps
Uses contextual targeting via keywords & history
Brand reinforcement, pay for performance
![Page 130: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/130.jpg)
![Page 131: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/131.jpg)
#27
![Page 132: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/132.jpg)
![Page 133: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/133.jpg)
![Page 134: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/134.jpg)
#28
![Page 135: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/135.jpg)
![Page 136: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/136.jpg)
#29
![Page 137: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/137.jpg)
![Page 138: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/138.jpg)
![Page 139: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/139.jpg)
![Page 140: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/140.jpg)
#30
![Page 141: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/141.jpg)
CALCULATE YOUR ROI
Revenue / Marketing Cost = ROI
![Page 142: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/142.jpg)
Revenue / Marketing Cost = ROI
CALCULATE YOUR ROI
![Page 143: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/143.jpg)
Revenue - Marketing Cost
Marketing Cost= ROI
![Page 144: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/144.jpg)
Measure
Plan
Execute
Measure
Adjust
Measure
Rinse & Repeat
![Page 145: 30 High Impact Ways to Market your Practice in the Next 30 Days](https://reader031.vdocuments.us/reader031/viewer/2022030314/589f06721a28ab226b8b46f1/html5/thumbnails/145.jpg)
What Are You Going to Change in the Next 30 Days?