Download - 3 Steps for Internet Marketing
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A New Way to Market:-)
A Three-Step Program for Saving & Growing Your Business in This
Crazy Economy
Tuesday, May 24, 2011
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Did you know there are 1,900 people searching the term ‘cedar creek lake real estate’ and another 1,000 people searching ‘cedar creek realty’?
Tuesday, May 24, 2011
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Is your business easy to find online?
Tuesday, May 24, 2011
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Are you active in all the places where your target customers hang out online?
Tuesday, May 24, 2011
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Why not?
Tuesday, May 24, 2011
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Truth: Marketing has shifted from a one-way broadcast to a multi-point conversation
Tuesday, May 24, 2011
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97% of consumers use online searches when
researching products or services
Tuesday, May 24, 2011
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78% of consumers trust peer
recommendations
Tuesday, May 24, 2011
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Only 14% trust ads
Tuesday, May 24, 2011
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And 25% of people “Liked” a Facebook page because they wanted a Special or
Discount
Tuesday, May 24, 2011
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The new “word of mouth” is online social media like Facebook and Twitter
Tuesday, May 24, 2011
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Facebook and Twitter have 700,000,000 members combined
Tuesday, May 24, 2011
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Those members seek and make recommendations for products, services & experiences for friends & followers
Tuesday, May 24, 2011
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The fastest growing demographic among Facebook users is...
35 to 65 year-old women
Tuesday, May 24, 2011
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How do we engage our target market?
We craft posts!
Tuesday, May 24, 2011
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6 Ways to craft posts.1. Personal Touch
2. Social Proof
3. Obvious Offer
4. Something to Search
5. Value Add
6. The Question
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The key is consistency.
Post at 8am, 12pm and 7pm
Monday - Sunday
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YouTube is now the second largest search engine
Tuesday, May 24, 2011
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YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
Tuesday, May 24, 2011
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According to ComScore, YouTube has 50% more searches than Yahoo! and 180% more searches than Bing.
Tuesday, May 24, 2011
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People go there to look for videos to answer their questions, show them how to do something,
or review a product or business
Tuesday, May 24, 2011
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There are more than 200,000,000 blogs
Tuesday, May 24, 2011
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People are more likely to visit blogs that align with their interests because blogs are non-selling environments
Tuesday, May 24, 2011
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Whether you know it or not, your prospects & customers
are using social media
Tuesday, May 24, 2011
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91% of Americans have mobile
phones
Tuesday, May 24, 2011
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20% of them (about 45 million people) have phones with Internet capability
Tuesday, May 24, 2011
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152 billion mobile text messages are sent each month
Tuesday, May 24, 2011
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90% of text messages are read within one minute of
receipt
Tuesday, May 24, 2011
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Do you have a plan for using mobile phone marketing for your business?
Tuesday, May 24, 2011
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Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?
Tuesday, May 24, 2011
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24 of the 25 largest newspapers
experienced record declines
in circulation in the
past year
Tuesday, May 24, 2011
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Why are the Yellow Pages like Nursing Homes?
Tuesday, May 24, 2011
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They’re shockingly expensive, few people under 70 use them, and many who do are a little out of it
Tuesday, May 24, 2011
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According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phones
Tuesday, May 24, 2011
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Marketing online isn’t an option anymore —
it’s a requirement
Tuesday, May 24, 2011
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It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
Tuesday, May 24, 2011
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Marketing online is no longer just about having a Web site
where people come to find your business
Tuesday, May 24, 2011
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It’s about going where they are online and setting-up tables in those locations
Tuesday, May 24, 2011
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of small
businesses have invested
any time or effort in marketing
online
Only 26%
Good news:
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There is still time to get established before it’s too late
Tuesday, May 24, 2011
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How?
Tuesday, May 24, 2011
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Three steps: Get out there and get foundEngageFollow up
Tuesday, May 24, 2011
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Google is important but there are about 50 other key places you need to get found
Get out there & get found
Tuesday, May 24, 2011
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But it’s not “set and forget.” You need to stay fresh
Get out there & get found
Tuesday, May 24, 2011
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Internet search engines, directories & social media are like big grocery stores
Get out there & get found
Tuesday, May 24, 2011
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There’s a “sell by” date on almost every piece of information out there
Get out there & get found
Tuesday, May 24, 2011
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If you’re not delivering something new on a regular basis, you’re going to get knocked off
Get out there & get found
Tuesday, May 24, 2011
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Once you get found, engage with your prospects on their
terms.
Engage
Tuesday, May 24, 2011
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Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel
Engage
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Then start offering more insightful information,
expert perspective, recommendations,
news, coupons,
membership privileges…
Engage
Tuesday, May 24, 2011
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Build relationshipsEarn their trust
Earn their business
Engage
Tuesday, May 24, 2011
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Follow Up
Continue to engage & follow up
Tuesday, May 24, 2011
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Continue to provide valuable informationContinue to make offers
Follow Up
Tuesday, May 24, 2011
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It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you
Follow Up
Tuesday, May 24, 2011
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The quickest way to start mobile marketing? Follow up with mobile text messages
Follow Up
Tuesday, May 24, 2011
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Recap: Get out there and get foundEngageFollow up
Tuesday, May 24, 2011
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What are the keys to a successful online marketing programfor your business?
Tuesday, May 24, 2011
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Get started right now
Tuesday, May 24, 2011
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Build your program incrementally to control costs
Tuesday, May 24, 2011
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Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
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Do it with zero extra work on your part
Tuesday, May 24, 2011
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That’s where I come in.
Tuesday, May 24, 2011
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Step one:
Get out there & get found
Tuesday, May 24, 2011
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Your Custom Web Presence
orStrategic Video Positioning
orCustom Facebook Welcome
Tuesday, May 24, 2011
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Create a specially optimized mini-Website to build your personal brandCreate videos to establish you as an expert within your industryCreate a professional Facebook Business Page to increase your “Likes” with a Strategic Day-to-Day Plan of Action
Tuesday, May 24, 2011
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Custom Website $75020 Videos and Fully Optimized YouTube $1,500The Perfect Facebook Page $300
Tuesday, May 24, 2011
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Custom Website $50020 Videos and Fully Optimized YouTube $500The Perfect Facebook Page $300
Today Only $1,000
Tuesday, May 24, 2011
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Let’s get started right now
Tuesday, May 24, 2011