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3 SIMPLE STEPS TO AN EFFECTIVE ONLINE MARKETING STRATEGY.
Kate Volman, Marketing Strategist Let’s connect @KateVolman
kate volman
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WE GENUINELY BELIEVE IN OUR PRODUCTS & SERVICES.
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STRATEGY VS. TACTICS.
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CONTENT IS THE NEW MARKETING.
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STEP 1: CONTENT
• Before selecting a platform, create the right message.
• What’s your message? Do your prospects really know what you do and how you can help them?
• What are the benefits of your product/service?
• What solution(s) are you solving for your prospects?
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BECOME A BETTER STORYTELLER.
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BLOG POSTS
List posts Product reviews
FAQs Opinion
Sharing other articles
PODCASTS
Audio/Visual Interviews Daily tips
Product reviews
VIDEOS
Tips Tutorials
Interviews Live Streaming Photo montage
TESTIMONIALS
Written Video
Online reviews Success stories
INFOGRAPHICS
Compelling stats Steps by step guide
Flowchart Comparison
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DO YOU HAVE A BLOG?
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WHAT YOU’VE HEARD…
• It’s great for SEO.
• You must be blogging in order to get found online.
• You have to blog multiple times every week.
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OPTIMIZE YOUR CONTENT TO GET FOUND
• We don’t have to guess. Use data.
• Use Keyword planner
• What are people searching for?
• Identify the keywords.
• Identify keyword phrases.
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EXAMPLE: LOCAL GYM
• Best gyms delray beach
• Personal trainer delray beach
• Fitness Classes delray beach
• Benefits of hiring a personal trainer
• Do I need to hire a personal trainer to lose weight?
• Are group fitness classes better than a trainer?
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OPTIMIZE YOUR CONTENT TO GET FOUND
• Buzzsumo
• Find other popular articles in your industry.
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LET’S TALK SOCIAL MEDIA.
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ARE YOU CREATING CONTENT WORTH SHARING?
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ARE YOU CREATING CONTENT WORTH SHARING?
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BE A CONTENT CURATOR AND CREATOR.
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Mon Tues Wed Thurs Fri Sat Sun
Share article.
Comment/like/share from strategic alliance or partner page.
Post offer.Share image (meme, infographic, quote, etc.)
Invite friends/colleagues to like page.
Share article. Share image from a partner page.
CREATE A STRATEGY. BE CONSISTENT.
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WHERE TO SHARE YOUR CONTENT SO IT GETS SEEN.
• Website
• Social media
• LinkedIn - status updates & articles
• Medium
• PRWeb
• Online publications in your
• Guest Post on other websites
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GREAT TOOLS/APPS
• Schedule social media posts - Hootsuite, Buffer
• Create images easily - Canva
• CoSchedule (integrates blogs and social media)
• MemeGenerator
• Create images - Pablo (through Buffer)
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INVEST IN THE PLATFORMS RIGHT FOR YOUR BUSINESS.
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STEP 2: ENGAGEMENT & ADVERTISING• Listen & Respond.
• Comment on posts. Keep the conversation going.
• Quality vs. Quantity.
• Be human.
• Improve customer service & retention.
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MAKE THE MOST OF YOUR ADVERTISING DOLLARS.
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FACEBOOK ADVERTISING• Targeted page likes.
• Boosted posts to fans or targeted audience.
• Custom audience ads to current email list.
• Sweepstakes
• Retargeting
• Promote Events
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LINKEDIN ADVERTISING
• Great for B2B companies
• Sponsored updates
• Display ads
• Sponsored InMail
• Text Ads
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E-MAIL MARKETING WORKS
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E-MAIL MARKETING STATS• Email is nearly 40 times better than Facebook and Twitter at acquiring
customers. (McKinsey & Company)
• Using marketing automation can increase conversion rates by over 50%. (Aberdeen Group)
• The two biggest factors influencing open rates are the organization the email is from (64%) and the subject line (47%). (Chadwick Martin Bailey)
• Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot)
• Create strong campaigns with helpful information.
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STEP 3: E-MAIL MARKETING
• Always be building your list.
• Building a relationship with your prospects/followers/fans.
• Compliments social media.
• Email automation.
• Create strong campaigns with helpful information.
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• Introduction
• Be helpful
• Segment your lists
EMAIL AUTORESPONDER SERIES
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EMAIL MARKETING PLATFORMS
• MailChimp
• Aweber
• Infusionsoft
• Constant Contact
• iContact
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LET’S RECAP.
1
2
3
CONTENT
ENGAGEMENT & ADVERTISING
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WILL THEY MISS YOU WHEN YOU’RE
GONE.
”Seth Godin, Entrepreneur/Author/Leader
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YOU’RE AWESOME. THANKS FOR HAVING ME.GO TO: KATEVOLMAN.COM/FREEMARKETINGCOURSE
kate volman