Download - 3. Mass Media (Student)
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1 Vu Quoc Viet Nam ([email protected])
TRUYN THNG I CHNG (MASS MEDIA)
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Truyn thng i chng (Mass Media) c
hiu l qu trnh
Mass Media bao gm:
1. ..
2. ..
3. ..
4. ..
2 Vu Quoc Viet Nam ([email protected])
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3 Vu Quoc Viet Nam ([email protected])
BROADCAST MEDIA
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Bao gm 2 hnh thc qung co chnh:
Vu Quoc Viet Nam ([email protected])
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Cc cch thc qung co trn Radio
Cc knh mnh ti Vit Nam VOH
VOV
VOV Giao Thng
VOB
Thi im qung co .: Trong nc, ngoi nc
: Giao thng, thi tit, t gi
: Ca nhc, ci lng, c truyn
: Sc khe, gio dc Vu Quoc Viet Nam ([email protected])
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Bng gi qung co VOV Giao Thong
6 Vu Quoc Viet Nam ([email protected])
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STT Loi im mnh im yu
1 Sinh ng, sc tch, ngha, ngn
gn
Chi ph cao
Chuyn knh
2 Chi ph thp
Thi gian di
Khng thu ht
3 Qung co cng bc
Logo xut hin khp ni
Thu ht 1 i tng
khn gi
4 Chn ngay ni dung chng trnh
Chi ph thp
Khng m thanh
Gii hn din tch
5 Chn ngay ni dung chng trnh
Chi ph thp
Ch c logo
6 Chi ph thp Khng thu ht
7 Xut hin u tin Thi gian ngn 5,
khng c m thanh
8 Qung co trong ni dung phim Lng khng kho s
phn ng ngc Vu Quoc Viet Nam ([email protected])
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Phim qung co (television advertisement hay
television commercial - TVad hay TVC) l mt
Vu Quoc Viet Nam ([email protected])
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Thi gian 1 TVC thng c tnh theo .
.
tit kim chi ph thu sng, thng thng, sn
xut 2-3 dng
(Vd: thng u tin)
. (Vd: thng tip theo)
. (Vd: thng cui)
Thi gian trung bnh sn xut 1 TVC khong ...
Vu Quoc Viet Nam ([email protected])
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lm TVC, chng ta phi thu cc cng ty
qung co chuyn nghip ()
thc hin vi . V vy, thng
thng ch c mt s t doanh nghip vi .
..
mi c kh nng qung co trn truyn hnh.
Ti Vit Nam, cc cng ty sn xut hng tiu
dng nhanh (FMCG ..
..) chim hn . thi lng qung co
trn truyn hnh, phn cn li l t cc cng ty
vin thng, dch v, in t Vu Quoc Viet Nam ([email protected])
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c im ca TVC:
1. L knh .
2. .
3. .
4. Ni dung ca TVC phi ..
... trn cc loi hnh truyn thng
khc (vd QC bo, QC ngoi tri)
5. Chi ph lm TVC v mua thi lng qung co l rt
ln => cho nh qung co nu TVC
khng hiu qu.
6. ... vi cng ngh pht thanh truyn hnh
Vu Quoc Viet Nam ([email protected])
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Bng gi qung co trn VTV & HTV
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Qung co l .
ca cc i truyn hnh.
Vu Quoc Viet Nam ([email protected])
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17 Vu Quoc Viet Nam ([email protected])
No. Items Cost (USD)
1 Creative 20,000
2 Research (FGD) 5,000
3 Production 50,000
4 Management (10%) 5,000
5 Airing (100 spots of 30) 300,000
Total (min) > 380,000
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Ti sao cc cng ty FMCG phi lin tc qung
co trn TV?
1. .
2.
3. ..
4.
5.
Vu Quoc Viet Nam ([email protected]) 18
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Demo TVCs
1. Vinamilk
2. Yahoo
3. Prudential
4. Pepsi
5. Heineken
6. Apple
7. Tiger Beer
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TV ratings l thng s ..
. trong tng quan so snh gia
cc chng trnh, knh... trong phm vi ton quc, hay
theo tng khu vc a ra ..
.... Ngoi ra,
bo co ratings cn . theo
tui, gii tnh, thu nhp
TV ratings nh gi ca mt chng trnh
gip cho TH, n v sn xut c s iu chnh ni dung
chng trnh, cho gi qung co, ti tr DN cng da
vo bo co rating, m quyt nh
Cc chng trnh c
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T l ratings c tnh bng mt thit b c bit gn Tivi
gi l . Mi khi ngi ta chuyn
knh th n s lu li trong b nh, sau c chuyn
v trung tm tnh ton v cng b rng ri.
Ngay khi phim, gameshow chiu xong chng vi ting,
ratings c v c cng b qua website ngi quan
tm c th theo di d dng. Khng ch tnh ratings trung
bnh ton quc, m cn c th kim tra ratings tng pht
xem on no c nhiu ngi xem nht, ratings ca
tng khu vc xem ngi vng no thch chng trnh....
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Trc khi tin hnh iu tra ratings, cc cng ty tin hnh
iu tra s b v s lng TV m mt h gia inh s
hu, thu nhp, gii tinh, tui ca cc thnh vin trong
gia inh i vi khong 10,000-100,000 h dn trong khu
vc iu tra ri sau la chn ra s it ..
c th i din cho ngi xem trong c nc.
Ty theo quy m dn s, s lng TV, vn ha, khong
cch a l cc cng ty TNS, Nielsen c th chn ...
gn People Meter.
22 Vu Quoc Viet Nam ([email protected])
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ng thi, mi thnh vin trong gia inh thuc i tng
iu tra s c cng ty iu tra
, mi khi bt u xem chng trinh, h s nhn s c
nh vo b handset ca ring minh. V khi khng xem
na, h phi nhn off handset. B handset ny c
ni vi People meter ci TV.
Nh vy, vo .. (gii tnh, tui,
thu nhp) xem chng trinh gi, tt c thng tin u
c truyn v trung tm x ly d liu ca cng ty iu
tra. Cng ty iu tra s cn c vo tinh ratings cho
cc chng trinh.
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Cc mc TV ratings
.
.
.
.
.
.
Vd b phim C gi xu x" t 8% c ngha l ti thi
im , c rt nhiu chng trnh nhng vn c 8%
ngi ang theo di b phim ny.
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Ti cc nc, TV ratings khng ch c TH, n v
sn xut, DN, m ngay c khn gi cng rt quan tm.
Vit Nam, cc cng ty chuyn cung cp bo co TV
ratings l TNS/ Kantar Media, Nielsen Cc cng ty
ny thng cung cp TV ratings cho cc TH, cng ty
truyn thng vi gi rt cao.
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im mnh im yu
Vu Quoc Viet Nam ([email protected])
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Qui trnh lm TVC bao gm cc bc sau:
1. Client a ra cc yu cu cho Agencies
2. Agencies phi hp cng Client thc hin Creative Brief
3. Agencies pht trin & gii thiu Concepts cho Client
4. Client chn & k hp ng vi Agency vi cc tiu ch Profile
Implementation plan
Concept
Cost
5. Agency hon thin Concept & gi Client duyt
6. Client pht trin Story board da trn Concept duyt
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7. Agency gi Story board cho Client duyt
8. Agency thc hin FGD Story board vi s tham gia
ca Client
9. Agency lm Animatic & thc hin FGD Animatic
10. Agency chnh sa Story board & gi Client duyt
11. Agency gi Story Board & cc yu cu Production
House bo gi
12. Production House gi bo gi, nu Client ng s
trin khai
13. Agency chuyn ton b d liu sang Production House
tin hnh qu trnh quay film TVC.
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14. Production House trin khai thc hin Giai on tin k (Pre production): Chun b storyboard,
shooting board, casting, din vin, a im quay, ekip lm
phim, o c, hu cn
Giai on sn xut (Production/ Shooting): Tin hnh quay
phim ti hin trng, thng 1-2 ngy.
Giai on hu k (Post production): X l hu k, chnh sa hnh
nh, lng ting, mix nhc, xut film
15. Production House hon tt TVC & chuyn cho Client &
Agency
16. Kim duyt & ln sng
Thng thng, Client thu Agency gim st Production
House trong qu trnh quay film. 29 Vu Quoc Viet Nam ([email protected])
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FGD bao gm vic mi mt s i tng khch hng
chn lc, n mt phng kn, c mt ngi ch tr
(Moderator) tho lun v tr li mt s cu hi lin
quan n storyboard c chn. Cc cu hi thng
thng nh:
u l n tng u tin ca bn i vi kch bn ny?
Thng ip chnh ca kch bn ny l g?
Bn c th k li kch bn khng?
Bn thy kch bn c c o khng?
Cnh no lm bn thch nht?
Cnh no cn c chnh sa?
Sau khi xem phim qung co ny, bn c nh mua thm (dng
th) sn phm khng?
30 Vu Quoc Viet Nam ([email protected])
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Vu Quoc Viet Nam ([email protected]) 34
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..: Khch hng t qung co.
: Cng ty thc hin tt c cc dch v qung co theo n
t hng.
.: Cng ty sn xut phim qung co v cc dch
v khc c lin quan theo n t hng. i khi client lm vic trc
tip vi Production House t ln kch bn n sn xut v hon
thin TVC tit kim chi ph. Tuy nhin, vic ny ch ph hp vi
cc Client hiu chuyn mn su v kinh nghim.
: Nh sn xut. Ngi ny l i din ca Production
House lm vic vi Agency v Client. Ngi ny ng vai tr cc
k quan trng lm 1TVC thnh cng.
.: o din. phim trng, o din l ngi quyt nh
tt c trong vic chn bi cnh, b cc, din vin, quay phim...
: Tr l o din
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.: X l gc my ca o din. T kch bn ca
Agency, Director s pht trin gc my quay sao cho p v hiu
qu nht. Cng vic ny phi c s chp thun ca Creative
Director v Client trc khi tin hnh quay phim.
: Cc tc phm ca cc Director do Production House
gii thiu Agency v Client chn ai lm o din cho TVC ca
mnh.
: Ngi chuyn ti
tng trn giy ca Agency v ch o ca Director thnh nhng
thc phim y ngh thut, m c tnh.
.: Ngi ch o m thut.
..: Ngi dng cnh cho phim
..: Ngi
son nhc cho phim.
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.: Ngi thu m ti hin trng
.: Ngh s ha trang cho din vin.
.: Chuyn gia thit k trang phc
.: i nh sng quay phim
: Ngi cung cp thc phm cho on quay phim
: Din vin chnh/ ph/
qun chng. Th lao gim dn tng ng vi vai din.
: Ngi lng ting. tui lm voice talent l t 6
thng tui n 60 tui, tu kch bn.
...: i tng ca phim qung co hay bn xem i.
...: tng ch o. Mt concept c th pht trin ra hng
triu triu kch bn khc nhau. V d nh "Ch c th l Heineken"
hoc Hy tng tng ca Samsung s dng trong rt nhiu
TVC khc nhau. 37 Vu Quoc Viet Nam ([email protected])
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: Kch bn qung co c pht ho thnh hnh v,
miu t chi tit cho tng cnh quay.
..: L bn pht trin chi tit n tng giy ca
Storyboard. y l phn vic ca Director.
..: L quay phim.
: a im quay.
..: o c quay phim
: Cng tc tuyn chn din vin.
: Tin k/ Hu k lm phim TVC.
..: L ton b qu trnh lm phim TVC.
..: L cuc hp gia client, agency,
producer v director. Thng trc ngy quay t mt n hai ngy.
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..: K xo m thanh hay hiu
ng c bit v hnh nh.
: X l ha trn phim th
theo yu cu ca Director.
: L t ng c ngha TVC quay xong nhng cha x l
nhiu, ch ct rp n gin kim tra, nhn phn hi t pha
agency v client. y l giai on xut th.
: Hnh nh, m thanh, li thoi nhp mt, sn sng em
pht sng.
: TVC ang pht sng hay ang chy.
..: TVC ngng pht sng.
..: L tng s tin Client phi chun b chi cho TVC.
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Cc chng trnh qung co t gii thiu vi
. gi l
Ty thuc gi pht sng, TH m chi ph thc
hin . thng dao ng trong khong
Mc tiu khi lm Infomercial
1. .
2. .
3. .
Vu Quoc Viet Nam ([email protected])
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u im Hn ch
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L hnh thc
Cc lnh vc ti tr
...: Ca nhc mng chin thng, Nh cha h
c cuc chia ly
..: Ngi nh m c Pomina, Ti yu
Vit Nam Honda
: Vietnam Idol, Bc nhy Hon V, Ai l triu
ph, Vietnams got Talent, Vietnams Next Top Model,
X-Factor
.: Olympic, World Cup, Sea Games, Cp
Truyn hnh
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Yu cu chn chng trnh ti tr trn TV
1.
2. ..
3. c ph hp
4. .
5. .
TH, Mc ph sng, Gi chiu, Tn sut chiu, Thi gian 1
chng trnh, di ton chng trnh
6. Ni dung hp dn, ph hp lnh vc ang kinh doanh
Kch bn, kt cu chng trnh cht ch
MC dn chng trnh ni ting
Trang tr sn khu
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Thng thng, ngn sch ti tr chng trnh
trn TV khong
Thi gian
.
..
Xem thm trong phn Commercial Sponsorships
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U IM NHC IM
Vu Quoc Viet Nam ([email protected])
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Product Placement l cch
..
Ni mt cch d hiu hn, nh sn xut thu
agency tr mt s tin cho nh sn xut phim nhm
.
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C 3 cch thc qung co PP
1. ..: l cho cc sn phm tham
gia din xut trc tip trong phim cng cc din vin
ngi sao. V d: Aston Martin vi lot phim James Bond
007, Suzuki Vitara trong L lem h ph, Audi trong
phim Transporter, Mercedes trong phim Sex & the
City
2. : sn phm/thng hiu cn
qung co c lm nn cho mt cnh quay
3. : sn phm/thng hiu cn qung
co c gi tn hay nhc n qua li ni ca din
vin.
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Aston Martin trong lot phim James Bond 007
Vu Quoc Viet Nam ([email protected])
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Audi trong lot phim Transporter
Vu Quoc Viet Nam ([email protected])
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Mercedes trong phim Sex & the City
Vu Quoc Viet Nam ([email protected])
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Tr bao nhiu tin l b mt gia cc bn lin
quan (Advertiser, Agency, Producer, Director) v
ty thuc vo rt nhiu yu t:
.
..
..
.
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Product Placement nh con dao hai li. N c
li th l lun .. ngi xem vo sn
phm bt k mun hay khng. Nhng .
. ca sn phm trn phim qu
lu mt cch nht nho, thiu nhn nh cho
hp l s lm ngi xem nhm chn.
Nu ngi xem c phi lun cng mt di theo
nhng tinh hung qung co c ci t mt
cch l liu, khng n nhp gi vi chuyn phim
th s c .
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U IM NHC IM
Vu Quoc Viet Nam ([email protected])
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54 Vu Quoc Viet Nam ([email protected])
PRINT MEDIA
PRINT AD
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1. Khi nim
2. Cu trc Print Ad
3. Quy trnh thc hin Print Ad
4. Cc lu khi thc hin Print Ad
5. Cc mu Print Ad sng to
6. u v nhc im
7. Ngn sch
8. K hoch thc hin
9. Tnh hung nghin cu
Vu Quoc Viet Nam ([email protected]) 55
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Print Ad (mu qung co bo) l hinh
thc qung co bng cch kt hp
... to nn mt
. ng trn bo tp ch.
Print Ad l mt trong nhng cng c
truyn thng quan trng trong Mass
Media.
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Headline
Vu Quoc Viet Nam ([email protected])
Body Copy
Visual (Art)
Brand
& Contact Details
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Headline:
L ca 1 Print Ad nhm hng
ngi xem ..
m 1 Print Ad chuyn ti.
Yu cu: ..
.
Headline & Body copy s do .. m
trch
Vu Quoc Viet Nam ([email protected])
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Visual (Art):
L phn ...
thng ip cn truyn ti.
Yu cu: Hnh nh ... v ...
. chuyn ti
thng ip qung co n ngi xem.
Visual thng chim din tch ln nht trong 1
Print Ad
Visual (Art) s do ...
.. m trch
Vu Quoc Viet Nam ([email protected])
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Body copy:
L phn trinh by . mt cch
Yu cu:
o Kch thc ch
o V tr t ..
o
chuyn ti thng ip qung co n ngi
xem.
Vu Quoc Viet Nam ([email protected])
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Brand & Contact details:
Cung cp cc yu t, thng tin v ....................
.
Yu cu:
o V tr thng t . ca Print Ad
o Logo v Contact (Address, Tel, Fax, Email,
Website)
Vu Quoc Viet Nam ([email protected])
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Thng thng 1 mu Print Ad thng c
4 thnh phn, tuy nhin iu ny
khng bt buc. C rt nhiu Print Ad ch
cn 2 hoc 3 thnh thnh, thm ch c
trng hp ch c 1 thnh phn.
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Cc im lu khi thc hin Print Ad 1. l quan trng nht
2. Print Ad phi c ..
3. .. truyn ti
4.
5. Nu trng en, thit k .
6. Ad position: Chn trang ..
7. Circulation: .
8. Coverage: ..
9. Audience: tui, gii tnh, thu nhp, cch sng
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Sn Nippon Sn u cng p Vu Quoc Viet Nam ([email protected])
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Vu Quoc Viet Nam ([email protected]) 77
ang pht trin
Pht trin
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U IM HN CH
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Newspaper/ MagazineHCM
(N=384)
Parents
(N=190)
Students
(N=194)Tuoi tre 86 95 77
Thanh nien 51 60 42
Cong an TPHCM 32 30 34
An ninh the gioi 30 31 29
Bao nguoi lao dong 30 38 22
The gioi phu nu 24 22 26
Sai Gon giai phong 22 28 16
Tiep thi gia dinh 21 16 27
Phu nu TPHCM 18 30 7
Hoa hoc tro 18 - 35
Sai Gon tiep thi 16 19 13
Bong da 12 5 18
Muc tim 12 2 21
Dien anh 9 - 19
Tuoi tre chu nhat 9 11 7
Phap luat TPHCM 8 12 5
Sai Gon Times 8 3 13
The thao hang ngay 8 3 12
Thoi bao kinh te Sai Gon 8 11 5
Tuan tin E-chip 8 2 13
Tuoi tre cuoi 8 4 11
Cong an nhan dan 7 10 5
Thoi trang tre 7 4 10
Phu nu chu nhat TPHCM 7 7 6
Tuoi Tre,
Thanh Nien
and Cong An
TPHCM are
top
Vu Quoc Viet Nam ([email protected])
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Newspaper/ MagazineHANOI
(N=368)
Parents
(N=184)
Students
(N=184)
An ninh the gioi 72 77 66
An ninh thu do 44 52 35
The gioi phu nu 38 36 39
Hoa hoc tro 36 5 66
Ha Noi moi 32 40 24
Lao dong 30 44 16
Tien phong 27 29 24
Thoi trang tre 25 7 42
Cam nang mua sam 21 11 30
Cong an nhan dan 21 26 15
Bong da 20 11 29
Tiep thi gia dinh 18 10 26
Dien anh 17 4 30
Thanh nien 16 14 19
The thao hang ngay 16 14 17
Tuoi tre 11 9 13
Tuan tin E-chip 10 3 17
Bao nguoi lao ding 10 15 4
Dien anh kich truong 10 2 17
Tuoi tre cuoi 9 2 15
Thoi bao kinh te Sai Gon 8 11 5
Vietnam News 8 3 13
An ninh the gioi, An
ninh thu do and The
gioi phu nu are three
regular newspapers of
Hanoi respondents
(quite similar across
parents and students)
Vu Quoc Viet Nam ([email protected])
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Bng gi qung co ca cc bo Tui Tr,
Thanh Nin
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Print Ad plan (nh km)
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Vit Headline / Body copy
1. Qung co bnh trung thu Kinh 2012
2. Qung co iPhone 4S, iPad 3
3. Qung co Tt KDL m Sen
Vu Quoc Viet Nam ([email protected])
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OOH MEDIA
OUTDOOR AD
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L hnh thc ... Thng
thng c ..
Vu Quoc Viet Nam ([email protected]) 85
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Cc cch thc thng dng 1. ..
2. ..
3. ..
4. ..
5. ..
6. ..
7. ..
8. ..
9. ..
10. ..
11. ..
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1. . Treo ti im bn hng hoc
ngoi ng
u im Nhc im
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2. Bng qung co 1 mt
t ti v tr ng ngi qua li
nh xa l, sn bay, ng t
u im Nhc im
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3. Bng qung co lt xoay 3 mt
t ti v tr ng ngi qua li
nh xa l, sn bay, ng t
u im Nhc im
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4. Bng hiu neon sign
Bng qung co t ti v tr
ng ngi qua li nh xa l,
sn bay, ng t
u im Nhc im
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5. . Bng hiu LED
Bng qung co t ti v tr
ng ngi qua li nh xa l,
sn bay, ng t
u im Nhc im
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6. Bng hiu hiflex
Bng qung co t ti v tr
ng ngi qua li nh xa l,
sn bay, ng t
u im Nhc im
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Vu Quoc Viet Nam ([email protected]) 93
7. .. Tr qung co dc ng
u im Nhc im
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8. . Qung co bng khinh kh cu
u im Nhc im
http://images.google.com.vn/imgres?imgurl=http://www.khinhkhicauvietnam.com/modules/News/pic/1156663678_khi-cau-vinamilk.jpg&imgrefurl=http://www.khinhkhicauvietnam.com/modules.php?name=News&file=article&sid=64&usg=__6D6_fPcHgUE29CE_UKz3wefRqAs=&h=448&w=300&sz=32&hl=vi&start=11&um=1&tbnid=7RnU4eGLf1mmKM:&tbnh=127&tbnw=85&prev=/images?q=qu%E1%BA%A3ng+c%C3%A1o+khinh+kh%C3%AD+c%E1%BA%A7u&hl=vi&um=1http://images.google.com.vn/imgres?imgurl=http://www.specialshapes.nu/images/news/balloon-honda-asimo-2.jpg&imgrefurl=http://www.specialshapes.nu/hotairballoonnews-old.html&usg=__aYrSHvXBnBcqEvJ0C48kau7SF8M=&h=200&w=177&sz=14&hl=vi&start=3&um=1&tbnid=2OWtaRfMMkNRAM:&tbnh=104&tbnw=92&prev=/images?q=balloon+honda&hl=vi&um=1http://images.google.com.vn/imgres?imgurl=http://www.birdshot.co.uk/images/general/Virgin Balloon.jpg&imgrefurl=http://www.birdshot.co.uk/gen_gal.html&usg=__BcXAgPFdUDDj6uyxm5ancXrFgZE=&h=450&w=350&sz=47&hl=vi&start=18&um=1&tbnid=9qxyQ57lCskRwM:&tbnh=127&tbnw=99&prev=/images?q=balloon+virgin&hl=vi&um=1
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95 Vu Quoc Viet Nam ([email protected])
9. . Con ri hi
t ti im bn hng hoc s
kin
u im Nhc im
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96 Vu Quoc Viet Nam ([email protected])
10. D ngoi tri
t trc im bn hng, dc
tuyn ng c im bn hng,
trin lm, hi ch
u im Nhc im
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97 Vu Quoc Viet Nam ([email protected])
11. Qung co trn xe but
u im Nhc im
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98 Vu Quoc Viet Nam ([email protected])
12. Qung co trm ch xe but
u im Nhc im
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99 Vu Quoc Viet Nam ([email protected])
13. . Qung co trnh din ngoi
ng bng xe p
Thng dng kch hot
thng hiu
u im Nhc im
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100 Vu Quoc Viet Nam ([email protected])
14. .. Qung co trnh din ngoi
ng bng xe my
Thng dng kch hot
thng hiu
u im Nhc im
http://cafef.vcmedia.vn/Images/Uploaded/Share/2011/11/23/beeline1.jpg
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101 Vu Quoc Viet Nam ([email protected])
15. Qung co trnh din ngoi
ng bng xe hi
Thng dng kch hot
thng hiu
u im Nhc im
http://tvnonline.files.wordpress.com/2009/12/dacca3i-dc6b0c6a1ng-event-chacca3y-roadshow-vespa-cocc89-roadshow-piagio-roadshow-atila-roadshow-xe-dacca3p-roadshow-xe-jeep-01682441249-7.jpg
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102 Vu Quoc Viet Nam ([email protected])
16. . Qung co ngay bng binh
u im Nhc im
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Vu Quoc Viet Nam ([email protected]) 103
17. . Bng qung co trn sn vn
ng
u im Nhc im
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104 Vu Quoc Viet Nam ([email protected])
18. Bng qung co trn ph
u im Nhc im
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105 Vu Quoc Viet Nam ([email protected])
19. Bng qung co trong sn bay
u im Nhc im
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106 Vu Quoc Viet Nam ([email protected])
20. Bng qung co trn bng
chuyn hnh l ti sn bay
u im Nhc im
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107 Vu Quoc Viet Nam ([email protected])
21. . Bng qung co trn xe y
hnh l ti sn bay, siu th
u im Nhc im
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DEMO QUNG CO GIA HAI CT TR 1
Thu ht s ch ca ngi i ng
Kch thc: 1m x 8 - 9m
Vu Quoc Viet Nam ([email protected]) 108
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2
Kch thc: 0.8 x 0.5 m
Vu Quoc Viet Nam ([email protected]) 109
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2
Kch thc: 1m x 8 - 9m
Vu Quoc Viet Nam ([email protected]) 110
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DEMO QUNG CO TR XNG 3
Kch thc: 0,58m x 0,75m
Vu Quoc Viet Nam ([email protected]) 111
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DEMO QUNG CO CT TR 4
Kch thc: 0.45 x 1.2 m.
Vu Quoc Viet Nam ([email protected]) 112
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5
Kch thc: 0.6 0.8 x 1.2 2 m.
Vu Quoc Viet Nam ([email protected]) 113
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5
Vu Quoc Viet Nam ([email protected]) 114
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DEMO QUNG CO TNG BAO 6
Vu Quoc Viet Nam ([email protected]) 115
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116 Vu Quoc Viet Nam ([email protected])
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Vu Quoc Viet Nam ([email protected]) 117
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118
U IM NHC IM
Vu Quoc Viet Nam ([email protected])
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119 Vu Quoc Viet Nam ([email protected])
DIGITAL OOH MEDIA
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L hnh thc s dng .
.
1. LCD TV network
2. Poster frame
3. Lift door sticker (*)
4. Ad through songs (*)
120 Vu Quoc Viet Nam ([email protected])
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L h thng LCD TV c lp t ..
... ...
pht cc .... H thng ny
c mng li rng khp vi ...
..
Cc LCD vi kch thc: 17', 32', 42, 100.
121 Vu Quoc Viet Nam ([email protected])
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Ni lp t: Cao c Vn phng cho thu cao
cp, khch sn cao cp, ngn hng, sn bay,
sn golf, bn xe, bn ph, bnh vin, siu th, xe
byt
Chc nng chuyn ti qung co
T ng nh thi gian, s ln tun hon lun phin
chuyn pht mi ngy (khong 60 ln/ ngy)
T ng iu chnh m lng pht ra
Qung co trn LCD Network cn gi l .
.........
122 Vu Quoc Viet Nam ([email protected])
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123 Vu Quoc Viet Nam ([email protected])
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Bng gi CHICILON
Bng gi GOLDSUN MEDIA FOCUS
Bng gi Sky Ad
124
500-600 VND/ LCD/ ln/ TVC 30
Vu Quoc Viet Nam ([email protected])
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125 Vu Quoc Viet Nam ([email protected])
U IM NHC IM
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ca cao c Vn
phng, khch sn cao cp, ngn hng, sn bay,
sn golf, bn xe, bn ph, bnh vin, siu th
126 Vu Quoc Viet Nam ([email protected])
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127 Vu Quoc Viet Nam ([email protected])
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128
U IM NHC IM
Vu Quoc Viet Nam ([email protected])
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. ca cc cao
c Vn phng, khch sn, siu th
129 Vu Quoc Viet Nam ([email protected])
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Hnh thc ny hiu qu v n tng hn so vi
LCD TV network & poster frame v
1. .
2. .
130 Vu Quoc Viet Nam ([email protected])
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131
U IM NHC IM
Vu Quoc Viet Nam ([email protected])
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1. Qung co trn Karaoke
2. Qung co lng ting trong bn nhc
3. Qung co ch trong bn nhc
Vu Quoc Viet Nam ([email protected]) 132
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1. Qung co trn Karaoke
L hnh thc qung co
Doanh nghip lin h cc ni pht hnh h
thng karaoke & da karaoke nh California,
Arirang, Vitek, Tiendat qung co.
Vd: thegioididong qung co hnh thc ny
kh hiu qu
Vu Quoc Viet Nam ([email protected]) 133
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1. Qung co trn Karaoke
Vu Quoc Viet Nam ([email protected]) 134
U IM NHC IM
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2. Qung co lng ting trong bn nhc
L hnh thc qung co
.. Sau post ln cc trang nhc trc
tuyn mi ngi download v my nghe.
Lu : Cn xem php nh sn xut, nhc s,
ca s
Vu Quoc Viet Nam ([email protected]) 135
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2. Qung co lng ting trong bn nhc
Vu Quoc Viet Nam ([email protected]) 136
U IM NHC IM
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3. Qung co lng ch bn nhc
L hnh thc qung co
.. Sau post ln cc trang nhc trc
tuyn mi ngi download v my nghe.
Lu : Cn xem php nh sn xut, nhc s,
ca s
Vu Quoc Viet Nam ([email protected]) 137
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3. Qung co lng ch bn nhc
Vu Quoc Viet Nam ([email protected]) 138
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3. Qung co lng ch bn nhc
Vu Quoc Viet Nam ([email protected]) 139
U IM NHC IM
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140
Khi no s dng Mass Media?
Vu Quoc Viet Nam ([email protected])
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141
im mnh im yu
Vu Quoc Viet Nam ([email protected])
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142 Vu Quoc Viet Nam ([email protected])