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From Building a Killer Startup
by Herve Vu Roussel
3 Lessons I Learned
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Linked Senior
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Nursing Homes in the US
Residents of Nursing Homes
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The Problem
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The Solution
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3. Sustainable Growth
1. MVP2. Pivot
2008 2009 20102007 2014
The Journey
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Lean, MVP, Pivot
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Part I: MVP
1. MVP2. Pivot
3. Sustainable Growth
2008 2009 20102007 2014
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Product Vision
Shared Kiosk
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3 Pilot Sites3 Trips per Pilot Sites
$5 per Trips+
5 Users per Pilot Sites$10 iPod per Users
$1952 Months
Minimum Product
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Validation
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2 Years after MVP
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Time spent listening to MP3 Player (per user)
Time
Week 1 Week 2 Week 3
?Lesson I: Measure Engagement (Do it!)
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Time Spent Per User
Time
Week 1 Week 2 Week 3
Metrics Today
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Break I
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Part II: Pivot
1. MVP2. Pivot
3. Sustainable Growth
2008 2009 20102007 2014
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Turn Around Moment
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Simple?
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Feature Overload
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App Overload
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Less is More
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Lesson II: Dead Simple
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Break II
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Part III: Growth
1. MVP2. Pivot
3. Sustainable Growth
2008 2009 20102007 2014
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Innovation
“an idea, practice, or object that is perceived as new by an individual or other unit of adoption.”
– Everett Rogers
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The Right Customer
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Ideal Persona
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Lesson III: Know your Market
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1. MVP2. Pivot
3. Sustainable Growth
2008 2009 20102007 2014
Linked Senior 2013
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Validate user engagement
Hook users with dead simple
Know your users & market
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“I felt like I went back home”
- Concepcion Tecson
“It is a Programmers Dream to have this”
-Molly Hall
“there is always something new to explore”
- Patricia McDowney
“Linked Senior is a wonderful tool!”
- Beryl Kirkpatrick“my wonder machine!! THANK YOU!!!!”
- Drema Cardona “I love it. My residents are thrilled.”
-Indy Gurley
“I don't know what the residents would do without it”
-Nicole
“I am really in awe of Linked Senior”
-Jane Fulton