Download - 3 keys to success 2017
3 Keys for Success in 2017
It’s been a great year for most Landscape Pros
Lots of Reasons to be Optimistic for 2017
Here’s what my team at MGI knows that Landscape Professionals are up against:
1. Labor!
2. Profitability
3. Standing Out in a Sea Sameness
But there are Challenges
3 Keys to Success in 2017
1. Find and Keep Good People
• The best way to find and keep good people is to make your place a great place to work
How to Find and Keep Good People
1. A Compelling Vision
• Why are you in business?
• What does a win look like?
• What is in it for me?
5 Things That Make Your Place Great
2. A Culture that Drives Results
The rules written and Unwritten that govern behavior
5 Things That Make Your Place Great
3. Competitive Wages and Benefits
• Almost have to offer health insurance
• Know your market
5 Things That Make Your Place Great
4. An engaged team – Ask them for help and referrals
5 Things That Make Your Place Great
5. The Q-12
• Do I know what is expected of me?• Do I have the materials and equipment I need to do my work right?• At work, do I have the opportunity to do what I do best everyday?• In the last seven days, have I received recognition or praise for doing good
work?• Does my Supervisor, or someone at work seem to care about me as a person?• Is there someone at work who encourages my development?• At work, do my opinions seem to count?• Does the mission/purpose of my company make me feel my job is important?• Are my coworkers committed to doing quality work?• DO I have a best friend at work?• In the last 6 months, has someone at work talked to me about my progress?• This last year, have I had the opportunities at work to learn and grow?
5 Things That Make Your Place Great
How do you find them?
•Make your websites friendly•Ask your team for help. No referrals? Ask why not.•Use craigslist, indeed, social media
Find and Keep Good People
How do you find them?•Post signs on your trucks andoffice•Go to job fairs, speak, and teach•Offer internships
Find and Keep Good People
How do you find them?•Ask former team membersback•Hold open houses•Consider H2B, work programs,and temps
Your company should be a babbling brook, not a stagnant pond!
Find and Keep Good People
How do you find them?•Post a QR code on your trucks that leads to a video •Billboard or Flags
Find and Keep Good People
• Money is an important part of retaining your team; to say otherwise is silly. But money alone will not keep people. You also need:oCareer pathoDWYSYWDoChallenging workoEngagementoMeaningful work
Find and Keep Good People
• Offer tangible employee benefits
oPaid time-off oPaid vacations oMedical/disability/life insurance oProfit sharing oReimbursement programs
• Education/Travel
Find and Keep Good People
• Offer tangible employee benefits
oDiscount programs oCompany vehicles oUniforms oExpense accounts
Find and Keep Good People
• Offer tangible employee incentivesoBonuses oEmployees of the month oClient referral programs oScorecards o Grunder Bucks oEnglish/Spanish classes
Find and Keep Good People
2. Improve Profitability
1. Raise Prices• Add Value• Show Proof• Be Smart – get your price
How to Improve Profitability
2. Cut Costs• Work with Suppliers• Buy Ahead of Time• Ge your team involved in this
“ We’re paying you to think from the neck up!”- Dave Sullivan
How to Improve Profitability
3. Be More Efficient• Monitor Labor• Look at How You Do Everything• Study Efficiency
How to Improve Profitability
1. Trucks
2. People
3. Processes• UPS• Chick-Fil-A• Nordstrom’s• Dorothy Lane Market
Stand Out in A Sea of Sameness
Remember….
Your Competitors Can’t Copy the way you treat your clients
Your service is the best way to stand out! So, how do you improve your service?
Stand Out in A Sea of Sameness
Get a leg up on the competition and come to GROW
Stand Out in A Sea of Sameness
GROW! 2017
February 8–10 in Dayton, OH
GROW! 2017Industry Giants
And the best of all GROW! Features… YOU…The success minded
Landscape professional!
•Introducing – Our Sponsors
What would I do if I were you? 1. Define what a win looks like2. Get a Plan Find and Keep Good People3. Get a Plan to Improve Profitability4. Get a Plan to Stand Out5. Come to GROW! I can’t wait to host you!
www.martygrunder.com
1.866.GRUNDER
Price goes up $300 on 12/25!
GROW! 2017
Remember – “Good Things may come to those who wait, but
only the things left by those who didn’t.”