Download - 2nd Acts: Building from the Recession
2nd ActsBusiness in a Post-recession World
Presented by Erik Vermeulen.
Meetings Africa
Oil
Weather
Real Estate
War in the Gulf
Food Prices
Inflation
meltdown?1973
Bastions of permanence are no more
Bill Paul Steve
1952 1958
1955 1953 1956
Timing + Location + Demographics + Time +
Network = Success
NOT Genius / Academics / Right Varsity.
1970’s
Commodity Economy
People = Tools to get job done
Repetition
SA: Soweto Uprising
Focus on Commodities
1980’s
Financial Economy
Money = Power
“Yuppies”
People used to create wealth for others
Power Dressing
Top Companies 1975 - 1985
•Exxon Mobil•General Motors•Mobil•Ford Motor Company•Texaco
1990’s
Knowledge Economy
Knowledge = Power
Hoard it
Sell it
Consumers develop conscience
Top Companies 1995•Exxon Mobil•General Motors•AT & T•Ford Motor Company•Wal-Mart
2000’s
Experience Economy
Relationships = Power
Different & Unique
High Tech = High TouchMore
Ever-changing
Top Companies 2009•Exxon Mobil•General Electric•Conoco-Phillips•Chevron•Wal-Mart
Business Disruptors
SLOW vs
FAST
“ The world is changing very fast. Big no longer beats small. It’s now the
fast beating the slow.”
Rupert Murdoch, Chairman and CEO News Corporation
#1
Business Disruptors
CONCRETE vs
ABSTRACT
•Consulting services•Banking services
•Ideas•Perceptions•Experiences
•Motivations, Feelings & Emotional
Appeal
#2
Business Disruptors
SELLING vs
ADVOCACY
#3•No more hard sell
•Dialogue•Information
•Comparisons•Informed buying
decisions•Eg: pricegrabber.com
Business Disruptors
CONTROL vs
COLLABORATION
#4•Complete value
chain•Raw materials to
manufacture to distribution
•Unbundling, Outsourcing &
Partnering
Business Disruptors
HIT & RUN vs
RELATIONSHIPS
#5•Many 1-off sales•Long-term needs
•Poducts•High tech = high
touch•Loyalty
If you want
Loyalty
Business Disruptors
COMMODITISATION
vs INNOVATION
#6•Information age implies everyone gets info at about
the same time•This will lead to
price wars.•Innovation only
escape
Business Disruptors
MASS MARKETSvs
NICHE MARKETS
#7•Old way was
“spray & pray”•New way is laser-
like focus.•ThinSlice!!
Business Disruptors
STANDARDISATIONvs
CUSTOMISATION
#8•Customers want to fit in and stand
out.•At the same time!
Business Disruptors
FUNCTIONALITYvs
FASHION
#9•Consumers are
craving technology in function.
•But want their products to look
good.•Design War!!
Business Disruptors
LOYALTYvs
EXPERIMENTATION
#10•Brand respect is
eroded•Consumers are
informed & fussy•Consumers shop
around
CommunicationRES T
CommunicationRelevanceES T
Life Skills / Values / Motivation / Attitudes
Vision, Mission and Values that are corporate focused, but individually applicable.
I am / I do?
A set of behaviours / Actions that guide all employees at every level of the organisation.
I am / I do?
Increase in goal-directed Actions
Strengthening the underlying behaviours lead to positive actions towards achieving the company goals.
? Company goals determined by EXCO that will result from behaviours.
In order to achieve high standards of success, you are required propel yourself forward towards your goals.
?
CommunicationRelevanceEngagementS T
Here Rests (your name)
1965 - wheneverHe would have done really cool stuff, but his boss wouldn’t let
him.
CommunicationRelevanceEngagementSocial Responsibility T
Community &Teambuilding
CommunicationRelevanceEngagementSocial Responsibility Trust
T R U S T
Openness
Acceptance
Relia
bility
Congru
ence
CommunicationRelevanceEngagementSocial Responsibility Trust
2nd ActsBusiness in a Post-recession World
Presented by Erik Vermeulen.
Meetings Africa
2nd ActsBusiness in a Post-recession World
To book Erik Vermeulen to deliver this Keynote Presentation at your next conference contact him on:
Tel: +27 11 327-1414E-mail: [email protected]
Facebook: Erik VermeulenTwitter: ErikMVermeulen
Web: www.erikvermeulen.com
