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26 Social media marketing trends for 2013 Priit Kallas
Dreamgrow.com
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Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition.
Social media marketing trends for 2013 are all about mobile, personalization and location. Read on to find out how marketing will change in the near future.
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socialeverything
Social technologies will be at the heart of everyday life and business environment.
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Social media as entertainment
The triggers for this are obvious: it’s easy to use, requires little mental effort, makes you feel good and connected.
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Social TVUser interaction will be fed
back into live shows or inspire plot changes in TV series.
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Read all about it!
News will become social!
News sites will crunch data from social interactions to deliver more targeted news.
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Second screen shopping
Marketers will create models that have the
potential to turn any TV program into an
infomercial.
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Social commerceSocial media will allow consumers to get real user experience before making purchase decisions.
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mobileeverything
Mobile platforms on tablets and smartphones will enable second screen media consumption and local services.
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Advertising on
mobile devices
Facebook and Twitter will be leading the way try to figure out how to present ads on mobile.
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Mobile first in web
and add social
Making your site mobile-friendly will give you an edge over your more old-fashioned competitors.
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Local
Location based marketing on mobile devices will become one of the most important channels to get new and repeat customers.
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BIG data gets
socialBig data will combine and mine different sources from offline purchases to web behaviour and social with location context.
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Social mediabudgets will grow
The spending should at least double (if not triple) by the end of 2016.
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C-level demands to see social media marketing ROI
The more money goes into social media marketing the more important it is to show the results.
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Social media advertising will growAs Twitter and Facebook will be offering more advertising
solutions, marketers are going to spend more.
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Social media integration with
other marketingCreating social media connection with other marketing will get you better results for the same budget.
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Social reputation management
To engage consumers brands start to use social causes, economic, and environmental issues as the backbone of their campaign strategies.
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Content creation
inside your company
Combine the management of content creation, blogging, social media, SEO, paid search and advertising.
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Content curation and discoveryCuration will create an impression of being in the know, a central hub and a valued resource in your area.
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Images, videos and instant gratification
Short videos and infographics point in the direction of ever increasing information overload.
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Targeting, personas and context
Targeting content, selecting the right context and time will get you a lot more results from the same budget.
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Social media monitoring
Social media monitoring tools combined with
business metrics will lead to better understanding of
the value of social interaction.
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Customer support on social media
Most of the questions posted in social media are left unanswered.
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Social CRMtakes up
speed
SCRM is predicted to grow at staggering 21% compound annual growth rate in the next five years.
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Brand iscustomerexperience
Your brand’sinteraction will bevisible and discussed whether you like it or not.
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Your social media footprint will growEverything you do: what sites you visit, using
social networking sites,your mobile usage, purchase behaviour, can and will be tracked.
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Facebook will get to
1,500,000,000users
Facebook will figure out how to make ton of money from that billion plus users.
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Images used1 Binoculars by Deana
2 Dreamgrow by Mart Kingissepp
3 Sunset Over Western S.America by NASA
4 Audience at a Theatre by Kimberlee Kessler
5 Old TV stuff by Gustavo Devito
6 News by Sam LeVan
7 Galaxy S3 Showcase by SamsungTomorro
8 Look Anniversario by Motivi
9 Device Love by Luke Wroblewski
10 Smartphone era by Stefanie Maria
11 CrossRoad by Serge Kij
12 Compass Study by Calsidyrose
13 Network spheres by Gerard79
14 Money by Dani Simmonds
15 Businessmen by Ross Orr
16 Advertising Dept Truck by Kevin Trotman
17 Chained by Daniel Kramer
18 Alcoholic dream by George Crux
19 The Anxious Type by JD Hancock
20 Crayons 1 by Scienceatlife
21 Dia Mundial da Fotografia 1 by Estadão.com.br
22 On target by Hans Splinter
23 Outbound by Thomas Hawk
24 Sad friend by Aleksandra P
25 People series by ilke
26 Go with the flow by Ibrahim Iujaz
27 Footprints by Peter Nijenhuis
28 Facebook growth by Niall Kennedy
29 Meaw by Sergiu Bacioiu
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ᅦ Created by Priit Kallas, Dreamgrow Digitalfollow us on Twitter @dreamgrow