24 Months Meeting – Tirane, October 1st, 2013
24 Months Meeting - Tirane, October 1st, 2013
AGREEMENT NUMBER: ECO/10/277233
EcoPlasBrick
Innovative recycled plastic based panels for building field
24 Months Meeting – Tirane, October 1st, 2013
AgendaTIME ITEM RESPONSIBLE
9:00 Welcome ACA
9:15
Presentation of the workprogram: progress for the active WPs:
WP1: Project Management CETMA
WP2- WP3-WP4- WP5
Task 2.4: Scale up of manufacturing process
MOTULAB/PANDORA/CETMA
Task 3.2/3.4 Validation activities - progress
TRE/ACCIONA
Task 4.2: LCA - progress TRE
Task 5.2 : Exploitation activities CETMA/ALL
Task 5.3 : Business Plan - progress CETMA
WP6 Task 6.7, 6.8, 6.9 : Progress on presentation of the project, participation to fairs, promotion of contacts
ACA/all
13:00 Lunch
16:00 Planning of Next 6 Months Activities CETMA, with the support of
each WP leader
16.45 Discussion and conclusion All Partners
17:15 Meeting closure
24 Months Meeting – Tirane, October 1st, 2013
Interim Report approval-Technical
Dear Alessandro, Thank you for submitting the Interim Report of ECOPLASBRICK project. I have approved the Interim Report with the following comments and feedback:
WP2:
I understand your justification and clarification included in the Interim Report regarding the changes of equipment of Motulab. However in the Interim technical report (p5) it is mentioned that the "press moulds" have been identified by MOTULAB as possible equipment, but no equipment costs were documented in the Financial report. Please make sure you clarify the situation by the time of the Final Report. Please make sure you follow your national accounting rules.
I took note of the delay of deliverables D2.2 and D2.3.
WP4: I took note of the delay of deliverable D.4.2
24 Months Meeting – Tirane, October 1st, 2013
Interim Report approval-Financial
It was mentioned that the equipment costs budgeted in Annex II will not be used or partially only, however MOTULAB has spent more on consumables. Please note, that you may adjust the estimated budget by budget transfers between items of eligible costs and between partners in accordance with the following conditions set in Article I.4.4. of the Grant Agreement:
1. Transfer between items does not exceed 20 % of the total eligible costs of the action. 2. Transfer between partners does not exceed 20 % of the total eligible costs of the recipient beneficiary. 3. Transfer between partners does not exceed 50 % of the total eligible costs of the giving beneficiary. Please request change regarding the Grant Agreement not later than 1 month before the end of the project, or/and send us your budget transfer request together with the Final Report at the latest.
Please note that the approval of Interim report does not mean the approval of costs.
24 Months Meeting – Tirane, October 1st, 2013
P roject phase / Duration of the project (in months)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 60
WP 1: Management
WP 2: Industrialization activities
WP 3: P roduct design and validation
WP 4: Environmental compatibility analysis
WP 5: Exploitation and Business P lan
WP 6: Dissemination Activities
P roject meetings x x x x x x x
P roject reports to EACI
P R1 IR P R2 LR FR
P roject Information Sheet to EACI
X X X X X
P roject Webpage/site creation and update
X
5.2.1 1,2 1,4 1,2 1,2 1,5 1,2 1,4 1,2 1,2
2,1 6,1 1,3 6,1 1,3 6,1 3.2.1 1,3
5,1 2,2 3,1 2,4 3.4.2 1,6
6,6 2,3 3,3 3,2 4,3 3,5
4,1 4.2.1 4.2.2 5,4 4,4
5.2.2 5,3 5,3 6,1 5.2.2
6,4 5,3
5,4
6,1
6,9
P roject deliverables 1,1 6,5
Work programme: schedule
2° Progress Report (only technical) to be delivered to EACI within the end of November
24 Months Meeting – Tirane, October 1st, 2013
Tasks 2.3 – 2.4
Purchase, installation, and start-up of a new industrial line;
Scaling up of the manufacturing process
AGREEMENT NUMBER – ECO/10/277233
EcoPlasBrick
Innovative recycled plastic based panels for building field
24 Months Meeting – Tirane, October 1st, 2013
Activities at Cetma laboratories
Tensile tests ASTM C273Shear Properties of Sandwich Core Materials
START END
24 Months Meeting – Tirane, October 1st, 2013
Activities at Cetma laboratories
Tensile tests ASTM C273Shear Properties of Sandwich Core Materials
0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8 2.0 2.2 2.40.0
2.0x103
4.0x103
6.0x103
8.0x103
loa
d (
N)
displacement (mm)
10-125-SHEAR-C273-VT-5
24 Months Meeting – Tirane, October 1st, 2013
Activities at Cetma laboratories
Tensile tests ASTM C273Shear Properties of Sandwich Core Materials
campione Density(kg/m3)
G (MPa)
R= core shear strength
(KPa)
Gs (KPa*m3/kg)
Rs (KPa*m3/kg)
core february13 309.2
1.02 147.2 3.30 0.48core
september13 561.35.52 357.3 9.83 0.64
var.% 45.0 66.5 25.2
comparison: february 2013 vs september 2013
24 Months Meeting – Tirane, October 1st, 2013
Task 3.2
Validation of vertical solution
AGREEMENT NUMBER – ECO/10/277233
EcoPlasBrick
Innovative recycled plastic based panels for building field
24 Months Meeting – Tirane, October 1st, 2013
Task 3.4
Validation of horizontal solution
AGREEMENT NUMBER – ECO/10/277233
EcoPlasBrick
Innovative recycled plastic based panels for building field
24 Months Meeting – Tirane, October 1st, 2013
Task 4.2
LCA – phase I and 2
AGREEMENT NUMBER – ECO/10/277233
EcoPlasBrick
Innovative recycled plastic based panels for building field
24 Months Meeting – Tirane, October 1st, 2013
Task 5.2
Exploitation Activities
AGREEMENT NUMBER – ECO/10/277233
EcoPlasBrick
Innovative recycled plastic based panels for building field
24 Months Meeting – Tirane, October 1st, 2013
CETMA Exploitation activities
- March 2013: presentation of EPB at JEC exhibition at CETMA’s stand - Paris
- July 2013: Promotion of Ecoplasbrick solution during a technical meeting with three Apulian companies interested in plastic recycling (Dalena Ecologia, Schinplast, Eco Ambiente sud)
- July 2013: Promotion of Ecoplasbrick solution at DIDA (Department of Architecture, Florence University) for Green Up project
- August 2013: face to face meeting with Ecoplan, Italian producer of panels made of recycled plastic and olive husk
- These days Cetma staff is going to promote EPB at Made Expo in Milan
- Next week CETMA will be present at ISWA World Congress in Wien
24 Months Meeting – Tirane, October 1st, 2013
PANDORA Brochure
24 Months Meeting – Tirane, October 1st, 2013
ACCIONA Dissemination activities
- 2-5 July 2013 - MatComp (National Composites Conference) Cadiz
24 Months Meeting – Tirane, October 1st, 2013
Task 5.3
Business plan – Work Progress
AGREEMENT NUMBER – ECO/10/277233
EcoPlasBrick
Innovative recycled plastic based panels for building field
24 Months Meeting – Tirane, October 1st, 2013
Table of contents
Business Summary
Company
Products & Applications
Market Analysis Summary
Demand & Supply
PESTEL Analysis
SWOT Analysis
Strategy and Implementation
Summary
Mktg Mix
Segmentation & Positioning
Personnel Plan
Financial Plan
Assumptions, sales, P&L, BE
Business Ratios
Seasonality & Scenarios
Risk Analysis & Exit Strategy
Monitoring
Main parameters
24 Months Meeting – Tirane, October 1st, 2013
Price
Marketing Mix
The strategic goal is to have products on a profit margin of 30%;The criterion used for determining the price for the market is that of cost-based, equal to the sum of variable costs and a share of fixed costs, the so-called full cost, plus a margin to be defined.
Full cost Margin (30%)
Product Price
Cost based
24 Months Meeting – Tirane, October 1st, 2013
Marketing Mix
Thanks to the Consortium industry-wide relationships, MOTULAB will be able to:
obtain significant contracts for its production
secure contracts for the supply of its raw material at competitive pricing
secure contracts in the top countries
look to grow in concert with that segment and related markets
improve the production technology in an effort to remain in the forefront of the marketplace
CETMA
PANDORA
TRE ACCIONA
ACAPlace
24 Months Meeting – Tirane, October 1st, 2013
Marketing Mix
Publicity
Advertising
Alliances
First phase
News, articles, eco-innovation network ,
direct mail and face-to-face promotional strategies
content heavy website
alliances with end users
Second phase
continue to seek publicity through news media
face-to-face contact with customers and potential
customers
keep managing a comprehensive, updated
website
seek mutually beneficial and complementary alliances
Promotion
Internet
24 Months Meeting – Tirane, October 1st, 2013
Segmentation & Positioning
Market segmentation strategy involves dividing the market into groups, where individuals have
similar needs and wants for services and products
In order to identify opportunities or barriers existing in a country relative
to the market introduction of ECOPLASBRICK are detected some
indicators
1. Attitude of a country towards energy recovery vs. recycling;
2. Country’s activity and attitude towards Ecolabel
3. Total identified manufacturers and dealers;
4. Number of certified “Green” Buildings in Europe;
5. Building stock in Europe
Indicator
s
Top countries with most favourable
market conditions for
selling ECOPLASBRICK
Dealers of building panels showing interest
in GPP
24 Months Meeting – Tirane, October 1st, 2013
Positioning
Positioning Map
The map illustrates the range of “positions” that a product can take in
a market based on two dimensions that are important to customers: price
and quality
ECOPLASBRICK is positioned in economy
brands
24 Months Meeting – Tirane, October 1st, 2013
Personnel Plan
•There will be the CEO who will draw a salary of €25.000 (at year 5)
•For the first two years 1 worker will be able to produce 16m2/day, from the third year 21m2/day thank to new equipment acquisition
•There will be a salesman who will receive a salary equivalent to 5% of sales
Personnel Plan FY 2014 FY 2015 FY 2016 FY 2017 FY 2018
CEO € 10.000,00 € 10.000,00 € 15.000,00 € 20.000,00 € 25.000,00
secretary € 4.800,00 € 4.800,00 € 9.600,00 € 9.600,00 € 9.600,00
workers € 39.875,00 € 61.346,15 € 112.467,95 € 143.141,03 € 176.676,92
accountant € 8.640,00 € 8.640,00 € 17.280,00 € 17.280,00 € 17.280,00
salespeople € 5.479,50 € 10.959,00 € 18.082,35 € 23.013,90 € 28.405,73
Total Payroll € 68.794,50 € 95.745,15 € 172.430,30 € 213.034,93 € 256.962,65
24 Months Meeting – Tirane, October 1st, 2013
Financial Plan
sales forecast (2014) m2 sold Cost (m2) marginPrice (m2)
revenues costs profit
Panels with cheaper skins 3.000€
12.6030%
€ 16.38
€ 49.140 € 37.800€
11.340
Panels with expensive skins 3.000€
15.5030%
€ 20.15
€ 60.450 € 46.500€
13.950
Production will start with 6,000m2
At year 5 it is estimated to get a
production capacity of around
35,000m2
Projected Cash Flow
FY 2014
FY 2015
FY 2016
FY 2017
FY 2018-€ 200,000.00
€ -
€ 200,000.00
€ 400,000.00
€ 600,000.00
€ 800,000.00
€ 1,000,000.00
€ 1,200,000.00
€ 1,400,000.00
Cash BalanceNet Cash Flow
24 Months Meeting – Tirane, October 1st, 2013
Financial Plan
Sales growth is expected to be aggressive from 6,000 m2 of year 1 to 31,000 at year 5. In the last 3 years a 10% unsold goods is foreseen
FY 2014FY 2015
FY 2016FY 2017
FY 2018
-€ 40,000.00
-€ 30,000.00
-€ 20,000.00
-€ 10,000.00
€ -
€ 10,000.00
€ 20,000.00
€ 30,000.00
net profit
24 Months Meeting – Tirane, October 1st, 2013
Financial Plan
Break-even point
Business Ratios
FY 2014 FY 2015 FY 2016 FY 2017 FY 2018ROI -201,94% 9,79% 5,23% 4,84% 5,17%ROE -404% 48% 59% 91% 113%ROS -34% 4% 4% 5% 7%
24 Months Meeting – Tirane, October 1st, 2013
Financial Plan
Retail sales typically show increasing sales from March through July, according to a warm or mild weather and declining sales from October through February.
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug € -
€ 5,000.00
€ 10,000.00
€ 15,000.00
€ 20,000.00
€ 25,000.00
€ 30,000.00
€ 35,000.00
€ 40,000.00
€ 45,000.00
€ 50,000.00
Seasonality (2018)
Panels with cheaper skinsPanels with expensive skins
Reve
nnue
s
24 Months Meeting – Tirane, October 1st, 2013
Financial Plan
Risk Analysis Exit Strategy
There may not be a market for the Company’s
products
First year only 6,000 m2 will be produced in order
to verify the market response to the innovative panel
MOTULAB may not be able to produce the
requested quantities
MOTULAB will try to reach commercial
agreements with other non-Italian producers.
24 Months Meeting – Tirane, October 1st, 2013
Monitoring
financial aspects
business growth
marketing aspects
• update financial projections regularly to reflect the current profit and expenditure trends of operations;
• use documents demonstrating profits, debits and investments.
• compare it to the growth projections in the business plan;
• assess the business plan for areas that need updating.
• revise the marketing section of the business plan to encompass the new information;
• use customer information to plan strategies for addressing their needs as the business evolves.
24 Months Meeting – Tirane, October 1st, 2013
Task 6.7,6.8,6.9
Results on presentation of the project, fairs, promotion of contacts
AGREEMENT NUMBER – ECO/10/277233
EcoPlasBrick
Innovative recycled plastic based panels for building field
24 Months Meeting – Tirane, October 1st, 2013
Planning of Next Activities
Task/Leader Oct 2013
2.3 New industrial line MOTULAB (PANDORA)
Start up of the new industrial line (MOTULAB)
2.4 Scaling up MOTULAB (PANDORA, CETMA)
Industrial test for scaling up of the panel manufacturing process;
24 Months Meeting – Tirane, October 1st, 2013
Planning of Next Activities
Task/Leader October 2013 January 2014
Jun 2014
3.2/3.4TRE and ACCIONA
Validation activities (MOTULAB panels manufacturing)
3.2.2, 3.4.2 TRE and ACCIONA
Full scale Demonstrators (MOTULAB panels manufacturing)
4.2 LCA phase III - TRE Interpretation of results
5.2.2 Exploitation activities- CETMA/All
To be updated at the end of the project (MOTULAB panels manufacturing)
5.3 Business plan - CETMA First version
6.7, 6.8, 6.9 Dissemination- ACA
International contacts and events
24 Months Meeting – Tirane, October 1st, 2013
Planning of Next Activities
Next Panels to be produced by Motulab1) For Acciona 30 panels (500*500*50?core mm) for mechanical
tests (within 11 October)2) Other panels for fire resistance tests (if needed to be
requested by Acciona within 18 October)3) For TRE ….4) For CETMA n. 10 panels 200*200*20core mm to be shipped to
potential investors and customers (within end of November)
24 Months Meeting – Tirane, October 1st, 2013
Fire properties
Panel’s thickness
Information sharing / Decision making
good
Not good
Fire resistance and mechanical validation
Mechanical validation?
Demonstrator
?
New ANSYS simulation?
24 Months Meeting – Tirane, October 1st, 2013
Task Responsible Results Deadline
1.2 Project meting minutes- 24Month Meeting CETMA Minutes of the meeting 4th October
2.3-2.4
Purchase, installation, and start-up of a new
industrial line – Scale up
MOTULAB/Pandora
Technical report + industrial line
31th October
4.2.1 LCA – phase I TRE Report 31th October
4.2.2 LCA – phase II TRE Report 31th October
5.3 Business Plan CETMA Report 31th October
1.4 2nd progress report CETMA Technical Report 29th November
Deliverables to be delivered to EACI with 2nd PR
24 Months Meeting – Tirane, October 1st, 2013
Planning of Next Activities
Next meeting?
When: January/February 2014
Where: ACCIONA premises (Madrid)