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2019 Golden ARC Awards CeremonyKansas City, MO / June 20, 2019
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ABOUT THE GOLDEN ARC AWARDS
• Began in 1990, came to be recognized as the most esteemed award in the agricultural public relations industry
• Reflects many hats worn by today’s PR practitioner, with categories recognizing everything from full campaigns to tactics
• Honors stellar work created by professionals in the ag industry
• Format and requirements are similar to other leading PR awards programs, based on best practices for PR and public affairs campaigns and tactics
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-TACTICS--
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Special EventsMerit
Midwest Dairy at Super Bowl ExperienceMidwest DairyMolly Pelzer, Breanna Welke
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Special EventsGolden ARC Award
Navigating the WatersPadillaJP Cativiela
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Graphic ElementsMerit
New Orleans Style GuideNational Cattlemen’s Beef AssociationKirby Brincefield, Jenn Hollingshead, Kristin Torres, Tiana Schneider
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Graphic ElementsGolden ARC Award
GMO Answers Confronts Misinformation and Fearmongering…One Brand At a TimeKetchumSean Fitzpatrick, Michael Stebbins
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Digital & Social Media: VideoMerit
Farmer Testimonials on YouTube Channel for the EnlistTM Weed Control SystemBader RutterShawna Hubbard, Annie Spencer, Vanessa Barr
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Digital & Social Media: VideoGolden ARC Award
DEKALB® Asgrow® Holiday Video 2018O + B l PColin Pennington, Jillian Holdener, Ben Bohling, Adam Simpson, Kelcie Scheiber, Tammy Cheatham, Zach Hicks, Randy Shryock
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Digital & Social Media: BlogsMerit
Kansas Farm Food Connection – Meet the FarmersNew Boston CreativeJulie Fiedler, Lisa Sisley, Meagan Cramer
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Digital & Social Media: BlogsGolden ARC Award
Zinpro Essential Feed BlogTwo Rivers MarketingGreg Ehm, Heather Morris
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Digital & Social Media: Webinar/Web Conferencing Merit
ILSoyAdvisor WebinarsCharleston I OrwigKaren Potratz
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Digital & Social Media: WebsitesGolden ARC Award
United Soybean Board Tech ToolshedO + B l PUnited Soybean Board
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Digital & Social Media: Social MediaMerit
Chrissy Teigen Block PartyKetchumAshley Richardson, Mark Dresner, Sofia Therios, Susan Coyle, Jackie Richardson
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Digital & Social Media: Social MediaGolden ARC Award
Purina FlocktoberFilament
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Digital & Social Media: Smartphone or Tablet AppGolden ARC Award
SBF Connect Translation FeatureSeaboard FoodsKristin Liepold
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Video ProgramsMerit
Merced County Fair: Little HandsCogent Consulting and Communications, Inc.James Garner, Stephanie Locher, Bryce Penney, David Sketchley, Polly Laporte, Randi Gwilliam, Darrin Monteiro
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Video ProgramsGolden ARC Award
DEKALB® Growing Boldly: Putting in the Work with Clint BowyerO + B l PColin Pennington, Ben Bohling, Tammy Cheatham, Nicole Philips, Randy Shryock, Kelcie Schreiber
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Direct Mailing/Direct Response ProgramsMerit
Rabo AgriFinance “On Target” Direct MailRabo AgriFinanceSarah Kolell, Rachel Parr
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Unique Tactics and Executions – Open CategoryMerit
How the Soybean Cyst Nematode problem evolvedMorganMyersLaurie Redman-Steen, Toni Veverka, Greg Tylka, George Bird
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Unique Tactics and Executions – Open CategoryGolden ARC Award
Almond Growers, do the Mummy Shake!PadillaCarla Curle
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Print Media Relations – Agricultural AudiencesMerit
GSI Z-Series Bins with Flexwave Technology IntroductionO + B I PRandy Myers
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Print Media Relations – Agricultural AudiencesMerit
Nedap Dairy Editor KitFilament
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Print Media Relations – Agricultural AudiencesGolden ARC Award
Cytozyme Media KitArcher MalmoAllison Chen, Matt Whitaker, Ross McDaniel
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Print Media Relations – Non-Agricultural AudiencesGolden ARC Award
Almond Coproducts Innovation Media TourPorter NovelliDaren Williams, Danielle Veenstra, Sarah Faith, Stephanie Moore, Sean Smith, Julia Hannon, Kate Northway, Becky Edwards
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Media Events and News ConferencesMerit
Almond Food Trends TourPorter NovelliBecky Jeffers, Kate Johnston, Harbinder Maan, Julia Hannon, Lianne DiUbaldi
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Media Events and News ConferencesGolden ARC Award
DEKALB® Past, Present & Future Media EventO + B l PColin Pennington, Jennifer Stettes
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Feature WritingMerit
Preparing for the Future of AgricultureFarm Credit EastKristie Matuszewski
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Feature WritingGolden ARC Award
Testimony Turns the Tide on Irrigation AttitudesPadillaJames Garner
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Editorial/Op-Ed ColumnsGolden ARC Award
National Cattlemen ColumnRabo AgriFinanceDon Close, Heather Stettner, Sarah Kolell
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Print Publications: Magazines and NewspapersMerit
United Soybean Board – Beyond the BeanO + B I PUnited Soybean Board
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Print Publications: Magazines and NewspapersGolden ARC Award
Pork Checkoff ReportNational Pork BoardKevin Waetke, Jan Jorgensen, Chris Oldt, Dan Masini
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Print Publications: Single-Issue PublicationsMerit
Food and Farm Facts JuniorAmerican Farm Bureau Foundation for AgricultureChristy Lilja, Philip Gerlach
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Print Publications: Single-Issue PublicationsGolden ARC Award
Kansas Farm Bureau Centennial PublicationKansas Farm BureauSandi Cowdin, Joyce Burnett
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Print Publications: NewslettersGolden ARC Award
FBNews e-newsletterAmerican Farm Bureau FederationErin Anthony
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Collateral/LiteratureGolden ARC Award
Protecting our Pollinators – Honey Bee BMPsPadillaCarla Curle
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Annual Reports: Non-financial annual reportsGolden ARC Award
Focus on Fundamentals: AgriBank Annual ReportPadillaCarrie Young
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-CAMPAIGNS--
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Organization or Corporate ReputationGolden ARC Award
Big Idaho Potato TruckEvans, Hardy + YoungDennis Hardy, Sue Kennedy
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Open CategoryMerit
Launching the SCN CoalitionMorganMyersLaurie Redman-Steen, Max Wenck, Toni Veverka, Jill Kahn, Becca Schwartz, Samuel Markell, Greg Tylka, George Bird, Albert Tenuta
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Public AffairsGolden ARC Award
Seeding Support for Farm and Food Interests – A Greater Minnesota with PadillaPadillaJohn Himle
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Marketing Communications for Non-Ag AudiencesMerit
Chuck Knows Beef Virtual Assistant Revolutionizes The Beef Shopping ExperienceNational Cattlemen’s Beef AssociationSeason Solorio, Alisa Harrison, Meghan Pusey, Bridget Wasser, Jennifer Tillis, Sarah Reece, Hillary Makens, Jeff Florence
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Marketing Communications for Non-Ag AudiencesGolden ARC Award
American Egg Board: The Incredible Egg Dishes Up its Versatility Super PowerKetchumSofia Therios, Ashley Richardson, Marc Dresner, Susan Coyle, Jackie Richardson
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Agricultural ImageMerit
Meet America’s Real Pig FarmersNational Pork BoardClaire Masker, Kevin Waetke, Laura Plumb
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InternalGolden ARC Award
Farm Town Strong: Overcoming the Rural Opioid EpidemicAmerican Farm Bureau FederationRay Atkinson, Will Rodger, Mace Thornton, Matt Perdue, Andrew Jerome
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Corporate Social Responsibility and SustainabilityMerit
National Pollinator Week Road TripG&S Business CommunicationsAnn Bryan, Karyn Ostrom, Casey Parrett
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Corporate Social Responsibility and SustainabilityMerit
Celebrating Hams Across America 2018National Pork BoardKevin Waetke, Claire Masker, Laura Plumb
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Corporate Social Responsibility and SustainabilityGolden ARC Award
Turning the Invisible into the Visible: Launching the Almond Orchard 2025 GoalsPadillaTina Charpentier
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Golden ARC Winners and Merit Winners
Congratulations
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Golden ARC de Excellence
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Previous Golden ARC de Excellence Winners
• 2018: “’Beef. It’s What’s for Dinner.’ Rebranding campaign,” from National Cattlemen’s Beef Association,
• 2017: “The Levesol™ Promise Campaign,” from West Central Distribution and Karwoski & Courage Public Relations
• 2016: “World Health Organization Review Red Meat and Cancer Risk,” from The Beef Checkoff, by The National Cattleman’s Beef Association, a contractor to the Beef Checkoff and Ketchum Public Relations
• 2015: “Sugar’s Last Stand – Transforming Urban Legends to Make Hawaiian Sugarcane Sweet Again,” by Hawaiian Commercial & Sugar Company
• 2014: “Zoetis Achieves Global Company Debut in Eight Months,” to Ketchum on behalf of Zoetis
• 2013: “Estate Tax Campaign,” American Farm Bureau Federation
• 2012: “Oink Outings: A Passion for Pork from Farm to Fork,” from Minnesota Pork Board and Minnesota Pork producers, with agency Weber Shandwick
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Public AffairsGolden ARC de Excellence
Seeding Support for Farm and Food Interests – A Greater Minnesota with PadillaPadillaJohn Himle
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Seeding Support for Farm and Food Interests – A Greater Minnesota with PadillaPadillaJohn Himle
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Seeding Support for Farm and Food Interests – A Greater Minnesota with PadillaPadillaJohn Himle
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Seeding Support for Farm and Food Interests – A Greater Minnesota with PadillaPadillaJohn Himle
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Golden ARC de Excellence WinnerPadilla
John Himle
Congratulations
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2019 Golden ARC Awards CeremonyKansas City, MO / June 20, 2019