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A Social Media Strategy to Help You Crush 2017
Presented by Brad Bialy Social Media and Content Marketing Strategist
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IN FIVE YEARS WE’VE SEEN A LOT CHANGE IN SOCIAL MEDIA.
HaleyMarketing
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MOST IMPORTANTLY, WE’VE SEEN THE STAFFING INDUSTRY SHIFT.
HaleyMarketing
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TRUTH IS…THE STAFFING INDUSTRY NEEDS SOCIAL MEDIA.
HaleyMarketing
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BUT, WHEREDO YOU GET STARTED?
HaleyMarketing
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WHAT SHOULD YOU CARE ABOUT?
HaleyMarketing
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AND WHAT’S JUST NOISE?
HaleyMarketing
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HaleyMarketing
A Social Media Strategy to Help You Crush 2017
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“If you’re going to buildsomething, don’t build onland someone else alreadyowns. You want your own land, your own domain”John Battelle
HaleyMarketing
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Start withA Great
Website
HaleyMarketing
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HaleyMarketing
“If you want to change somebody’s life give themsomething that will changetheir day first.”Pat Flynn
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CreateGreat Content
HaleyMarketing
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HaleyMarketing
“You have to be where people’s attention is.” Gary Vaynerchuk
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KNOW WHERE YOUR AUDIENCE IS
HaleyMarketing
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HaleyMarketing
“The goal is not to be good at social media. The goal is to be good at business because of social media.” Jay Baer
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DATA.DATA.DATA.
HaleyMarketing
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HaleyMarketing
"Don't talk to a camera.Talk to a person.Use the camera to deliver the message."Amy Schmittauer
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GO ALL INON VIDEO
HaleyMarketing
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Brad Bialy | [email protected]
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10 Ways to Use Social Media for Recruiting
Presented by Brad Bialy Social Media and Content Marketing Strategist
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500In 2016, Haley Marketing Group
Surveyed Nearly 500 Staffing Professionals throughout the
United States.
HaleyMarketing
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WHY?To find out what’s working (and what isn’t) in sales, marketing
and recruiting.
HaleyMarketing
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HaleyMarketing
How would you rate the effectiveness of the following marketing tools for your business?
Effectiveness of Tools
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51%Over half of responders said Social Media was Ineffective!
HaleyMarketing
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Truth Is...Social Media IS Ineffective
HaleyMarketing
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So is a Hammer
If you’re using it wrong
HaleyMarketing
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10 Ways to Use Social Media for Recruiting
HaleyMarketing
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Create GreatContent
HaleyMarketing
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HaleyMarketing
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Be Social!
HaleyMarketing
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Use Twitter and Join the
Conversation
HaleyMarketing
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Post Jobs…Everywhere
HaleyMarketing
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ReMarketingRe-Recruiting
HaleyMarketing
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HaleyMarketing
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Build Talent Pools
HaleyMarketing
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Get YourTeam Involved
HaleyMarketing
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Include Callsto Action
HaleyMarketing
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HaleyMarketing
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Incorporate Video
HaleyMarketing
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Email Marketing
HaleyMarketing
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Brad Bialy | [email protected]