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POWERFUL BRANDS & MARKETING EXPERTISEStarMedia is a subsidiary of the USA TODAY NETWORK and the parent company of The Indianapolis Star and IndyStar. We are a leading next-gen media company empowering Central Indiana communities and businesses to connect, act & thrive.
As an integrated marketing solutions provider, we have expertise in all media - from print & online display to PPC, social, email, mobile, apps, video, direct mail, events and everything in between.
Local Leaders with National ReachThrough IndyStar print & digital content, we’re in the homes and hands of over 735,000 Indianapolis-area adults every week. We provide the insights, tools, and means to reach the largest footprint of engaged and influential buyers in Central Indiana.
But our reach extends coast to coast. Fueled by the power of the USA TODAY NETWORK - we reach over one hundred million people every month nationally through a vast portfolio of print & digital products.
SOURCE: 2017 SCARBOROUGH, R1. INDIANAPOLIS. INTEGRATED NEWSPAPER AUDIENCE.
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FROM COAST TO COASTAL Montgomery
AR Mountain Home
AZ Phoenix
CA Palm Springs
Redding
Salinas
Ventura
Visalia
CO Ft. Collins
DE Wilmington
FL Brevard
Fort Myers
Naples
Pensacola
Stuart
Tallahassee
GU Hagåtña
IA Des Moines
Iowa City
IN Evansville
Indianapolis
Lafayette
Muncie
Richmond
KY Henderson
Louisville
LA Alexandria
Lafayette
Monroe
Opelousas
Shreveport
MD Salisbury
MI Battle Creek
Berkley
Detroit
Lansing
Livingston
Port Huron
MN St. Cloud
MO Springfield
MS Hattiesburg
Jackson
MT Great Falls
NC Asheville
NJ Asbury Park
Bridgewater
Cherry Hill
Morristown
Vineland
Bergen
Passaic
Morris
Hudson
Sussex
NY Binghamton
Elmira
Ithaca
Poughkeepsie
Rochester
Westchester
NM Alamogordo
Carlsbad
Deming
Farmington
Las Cruces
Silver City
NV Reno
OH Bucyrus
Chillicothe
Cincinnati
Coshocton
Fremont
Lancaster
Mansfield
Marion
Newark
Port Clinton
Zanesville
OR Salem
PA Chambersburg
Flipside
Hanover
Lebanon
York
SC Anderson
Greenville
SD Sioux Falls
TN Clarksville
Jackson
Knoxville
Memphis
Murfreesboro
Nashville
TX Abilene
Corpus Christi
El Paso
Reach Local HQ
San Angelo
Wichita Falls
UT St. George
VA Staunton
VT Burlington
WA Bremerton
WI Appleton
Fond Du Lac
Green Bay
Manitowoc
Marshfield
Metro Parent
Milwaukee
Oshkosh
Sheboygan
State Farmer
Stevens Point
Wausau
Wisconsin Rapids
CA
NV
UTCO
AZNM
TX
OKAR
MSAL GA
SC
NC
VA
KY
TN
WV
WA
OR
ID
MT ND
KS
NE
SD
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MN
IA
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IL
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MI
IN
OH
PA
MDDE
NJ
NY MA
CTRI
ME
NH
VT
FL
LA
GUAM
Strategy• Media Planning & Trends
• Audience Targeting
• Customer Profiling
• Industry Insights
• Consumer Trends
• Store Location Analysis
• Creative Development
• Brand Messaging
Digital Marketing• Mobile Marketing
• Digital Video
• Branded Content
• Display Advertising
• Ad Network
• Retargeting
• PPC & SEM
• Web Development
• Email Marketing
• Social Media
• High Impact Advertising
Specialty• Custom Publications
• Preprints (Total Market Coverage)
• Events
• Direct Mail
CAPABILITIES INCLUDE
MARKETING THAT’S NOT
ONE-SIZE-FITS-ALL
WE LISTEN. PROVIDE LOCAL INSIGHTS. STRATEGIZE & CREATE. DELIVER RESULTS.
We work with you to determine what works best for your situation based on your goals and what you’re trying to accomplish. Our solutions are not "one-and-done" programs. Our process involves using the latest market research and best practices. We also utilize real-time analytics to optimize your marketing campaign for maximum results.
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INVEST IN THEIR HOMES
WE DELIVER A PREMIUM AUDIENCE
OUR CONTENT ENGAGES HIGH-VALUE CONSUMERS
SPEND MORE TIME & MONEY ONLINE
HEALTH FOCUSED
HAVE A PASSION FOR FOOD
GET AROUND TOWN
LOVE THEIR SPORTS
HIGHLY EDUCATED
We reach 51% of metro adults who spent $2,500+ online (past year)
METRO MARKET ADULTS A18+ | INDYSTAR AVG ISSUE DAILY OR SUNDAY PRINT OR E-EDITION READERS OR INDYSTAR.COM VISITORS PAST 30 DAYS. SOURCE: 2017 SCARBOROUGH, R1 INDIANAPOLIS
66% of our audience has a college or advanced degree
265,000 of our readers spend an average of 10+ hours online each week
We reach 50% of metro adults who have planned home improvements in the next year
88% of our readers have dined at a sit-down restaurant in the past month
We reach 55% of households planning to buy a new car in the next year
336,375 of our readers have attended a professional sporting event in the past year
Over 44,000 of our readers discussed a health ad with a friend or relative (past year)
Marketing is not just about reaching people; it's about reaching the right people, motivating them & inspiring them to act. IndyStar attracts a premium audience because it delivers a premium content experience that is both relevant and engaging.
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MILLIONAVG MONTHLY MOBILE PAGE VIEWS
INDYSTAR EMPOWERS COMMUNITIES TO CONNECT, ACT AND THRIVE
MILLION MOBILE-ONLY UNIQUE VISITORS A MONTH
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LEADING INDIANAPOLIS-BASED APPS FOR NEWS, SPORTS & ENTERTAINMENT
7.6 ONLINE | INDYSTAR.COM
OVER 3 MILLION UNIQUE VISITORS
AVERAGE MONTHLY PAGE VIEWS:
17 MILLION
- VIDEO VIEWS A MONTH:
1.3 MILLIONLOCAL NEWS LEADER INDIANAPOLIS DESKTOP RANKINGS
SOURCE: COMSCORE, 6-MONTH AVERAGE JAN-JUN 2017;LOCAL AUDIENCE: SCARBOROUGH, R1 2017 INDIANAPOLIS DMA (YESTERDAY VISITORS)
Consumers turn to the IndyStar every day because they value what we offer: trusted news & information, events, sports and entertainment. Our content is relevant and engaging, delivered in variety of formats to engage with consumers anytime, anywhere.
CONTENT THAT DELIVERS
171K+ FACEBOOK LIKES
83%232K+ TWITTER FOLLOWERS
29K+ INSTAGRAM FOLLOWERS
SOCIAL | INDYSTARAS OF AUGUST 2017
MOBILE | INDYSTAR
LOCAL AUDIENCE SNAPSHOTMEDIAN AGE: 48 | MEDIAN HOUSEHOLD INCOME $91K+
HAVE COLLEGE OR ADVANCED DEGREE
82% HAVE MADE A CHARITABLE CONTRIBUTION IN THE PAST YEAR
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#1 DAILYNEWSPAPER IN CIRCULATION
52% ARE EMPLOYED
57%HOUSEHOLDS ARE MORE LIKELY TO USE COUPONS MORE THAN 1X WEEK
HOUSEHOLD INCOME OF
$100K32% SCARBOROUGH, R1, 2017, INDIANAPOLIS METRO.
INDYSTAR AVG ISSUE DAILY OR SUNDAY PRINT OR E-EDITION READERS
Consumers turn to the IndyStar every day because they value what we offer: trusted news & information, events, sports and entertainment. Our content is relevant and engaging, delivered in variety of formats to engage with consumers anytime, anywhere.
CENTRAL INDIANA’S
AUDIENCE SNAPSHOT
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PRINT IS TANGIBLE CREDIBLE, TARGETED
& ENGAGING
• Display Advertising
• Retargeting
• SEO
• Email Marketing
• Ad Network
• PPC & SEM
• Web Development
• Social Media Marketing
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EXTENDING YOUR MARKETING REACH
Feature ads on thousands of destination sites across our
targeted ad network.
Increase conversions and recapture lost leads with site
retargeting bringing customers back to you while they're
searching for the competition.
DIGITAL MARKETING
OUR DIGITAL EXPERTS ARE HERE FOR YOUR BUSINESS
We can help you improve brand awareness in the community, promote your products and services, boost search rankings, and
attract and retain your target consumers.
Mobile Marketing
PREMIER DIGITAL SOLUTIONS
Reach consumers wherever they are. Put your message in the palm of their hands, in-line with the information they seek.
OPTIMIZING FOR SUCCESS From ad performance results to traffic and revenue metrics
– StarMedia can work with you to provide regular campaign
reporting and that enable you to get the most from
your campaign.
Digital Video
Move your customers to take action. Capture attention and drive conversion with this engaging format.
Branded Content
Educate and inform consumers while building brand affinity. Become a trusted resource providing content they want.
High Impact Ads
Break through with eye-catching, interactive formats. These ads out-perform for outstanding results.
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LEAP OFF THE SCREEN
Drop Down Ad UnitPUSHDOWN
Full Screen Cinematic Ad UnitGRAVITY
Pop Out Interactive Ad UnitTAKEOVER
HIGH IMPACT DIGITAL ADS
Our high impact digital portfolio offers powerful online advertising options that engage, involve, and motivate customers with rich-media features like audio and video, animated elements, and interactive live links. These ads generate more clicks, drive more branded searches, draw more viewer interaction, and create higher response rates than other online formats.
GRAVITY Mobile | Desktop
Demand attention with an immersive, cinematic experience right on the homepage. Video sells your story with sight, sound, and motion.
INTERACTIVE TAKEOVER Desktop
Total dominance. Take over the entire screen, avoiding clutter and competing messages to capture attention with audio, video, and product showcases.
PUSHDOWN Desktop
Put your message on top by expanding downward to take center stage with video, audio, and live links to drive direct action.
TRANSITIONAL Desktop
Grab consumer attention when they’re most engaged. Viewers interact with your message, including rich media, photo gal-leries, and more.
HERO-FLIP Desktop
Make your message the homepage hero. Your message flips open, putting your brand front and center on the page and prime for interaction.
FIRST IMPRESSION Mobile
Prominent positioning of your message shows once to every unique visitor per day. Displays on any mobile web page on the user’s first entry to our site.
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Throughout the year we produce a series of events designed to engage, celebrate and entertain the community. Contact us today to learn more about custom sponsorship and activation opportunities.
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FOOD & WINEATTRACTING EPICUREANS NEAR AND FAR
IndyStar’s Food & Wine Experience features celebrity chef’s, wine tastings, intimate dinners, master classes, the latest trends, products and local food - and more. October 2017 | Estimated Attendance: 3,000
INDIANA SPORTS AWARDSCAPTURING THE PASSION. CONNECTING THE COMMUNITY.
Our year-long program offers a unique way to engage high school athletes, students, parents, coaches and fans in the local community through engaging content, fan voting and spring awards event. April 2018 | Estimated Attendance: 1,000+
STORYTELLERS PROJECTDEDICATED TO CONNECTING DIVERSE PEOPLE, COMMUNITIES AND ORGANIZATIONS THROUGH TRUE, FIRST-PERSON STORYTELLING
The Storytellers Project is a series of live storytelling nights. USA Today Network newsroom curate and host nights of true, first-person stories from neighbors and Notables. Dates To Be Announced
CROWDPLEASERS
REACH THE AUDIENCE YOU WANT From total market coverage with geographic targeting capabilities to connecting with car buyers and job seekers, we have the brands, tools and expertise to deliver the right customer, at the right time, in the right place.
TARGETED INTEREST
BUYERS EDGECENTRAL INDIANA’S TOTAL MARKET COVERAGE SOLUTION This high visibility full-color publication is published every Thursday and inserted into the Indianapolis Star and direct mailed to non-subscribers, covering nearly 100% of the market. Five geographic zones are available for targeting.
CUSTOM PUBLICATIONSTELL YOUR STORY IN YOUR OWN WORDS StarMedia Custom Publications offer a unique and engaging way to connect with a specific audience within an editorial environment. From motivating purchasing decisions, bringing awareness to an event or cause, to enhancing visibility for your brand – we offer a variety of ways to connect with engaged consumers.
2017 Themes Include: Health, Arts & Entertainment, Education, Kids, Seniors, High School Sports, Sports, Business, Automotive, Local Marketplace, Nursing, Beverages and more.
DIRECT MAILA FULL SUITE OF SERVICES Our extensive database makes it easy to target your best customers by demographics, lifestyle trend and/or geography. Not only that, we offer creative development, printing and finishing options at an affordable rate.
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HOMESWHAT'S OURS IS
YOURS
MARKETPLACE SOLUTIONS THAT WORK
Our trusted partnerships deliver in-demand classified solutions, enabling your business to connect with home renters and buyers, job seekers and auto buyers.
Reach consumers wherever they are. Put your message in the palm of their hands, in-line with the information they seek.
APARTMENTS.COMServing renters and property owners nationwide.
CARS.COMA leading online destination that helps car shoppers and owners navigate every turn of car ownership.
THE JOB NETWORKReach the right talent, on the right sites, at the right time with our new data-driven recruitment platform.