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© 2016 IHS
Today’s SpeakersThe Rush to VoWiFi and VoLTE: Opportunities and C
Ken Kolderup
Chief Marketing Officer
Taqua
Steve Shaw
Vice President, Marketing
Accur is Netw orks
Diane Myers
Senior Research Director
VoIP, UC and IMS
IHS
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© 2016 IHS
1
5
4
2
3
Market Trends
Problems and Challenges
Why VoWiFi: Case Studies
Key Considerations
Sponsor Approaches
6
7
Conclusions
Audience Q&A
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© 2016 IHS
Subscriber Growth Is Hitting Penetrat
‣ Mobile subscriber growth
is flat-lining
‣ VoLTE is less than 2% of
the market today
‣ VoLTE by itself is purely a
technology migration
• The end service – voice – is
the same 0
2
4
6
8
CY13 CY14 CY15 CY16 CY17 C
M o b i l e S u b s c r i b e r s ( B i l l i o n s )
Mobile subscribers
Source: IHS Infonetics Total Fixed and Mobile Subscribers Pivot Market Size and Forecasts; April 2015
IHS Infonetics VoLTE and OTT Mobile VoIP Services and Subscribers Market Size and Forecasts; June 2015
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VoWiFi and VoLTE Deployments
VoLTEVoWiFi
VoWiFi
VoLTE
EMEA
19
APAC
18
NA
4
2015 VoLTE (41)
EMEA
8
APAC5
NA
6
2015 VoWiFi (19)
Source: GSMA, GSA
VoWiFi
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How Is VoLTE Service Being Position Advanced Voice
HD Voice, Faster Call Setup, Simultaneous Voice and 4G Data, Video C
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How Is VoLTE Service Being Priced?
‣ Same as 2G/3G voice
• No additional subscription fee
• No additional usage fee
‣ But, a number of operators are only making VoLT
available on postpaid plans with high-end smartph
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VoWiFi Deployment Details
2013
20142015
UK
C
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How Is VoWiFi Service Being Position
Wi-Fi
servicor no
Make and receive calls –
even with no phone signal
Wicu
fro
WiFi Talk helps customers
stay in touch at home and inthe office
Voice coverage where you need it.
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1
5
4
2
3
Market Trends
Problems and Challenges
Why VoWiFi: Case Studies
Key Considerations
Sponsor Approaches
6
7
Conclusions
Audience Q&A
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© 2016 IHS
Challenge #1: Deployment Complexity
“This is the most complex thing
I’ve ever worked on in 20 years.”
Tom Bennet, Dir. of Network Services, EE
“VoLTE network deployment is one of the m
ever. The complexity and workload is unp
Liu Aili, China Mo
Timelines can be a 2+ year project
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© 2016 IHS
CS Voice VoLTE VoWiFi
Why Is Deployment So Difficult?
CS Voice
Existing
Services Core
IXC SS7PSTN
Forces a compre-architect of
• New external c
• New subscribe
• IN service rede
• New service ch
An 18–24+ mon
impacts all
within the
Traditional deployment archi tecture requires the new IMS cpreside over the existing 2G/3G core
Existing
2G/3G Core
New IMS Core
Existing
2G/3G Core
PSTN IXC SS7
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© 2016 IHS
Challenge #2: VoWiFi Handset Suppo
Number of handset OEMs One Many
Number of handset models ~Six Thousa
Easy method to update handsets in
field without native VoWiFi support?Yes No
VoWiFi support on iPhone is straightforward, but how to enaVoWiFi service on Android handsets?
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© 2016 IHS
1
5
4
2
3
Market Trends
Problems and Challenges
Why VoWiFi: Case Studies
Key Considerations
Sponsor Approaches
6
7
Conclusions
Audience Q&A
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© 2016 IHS
Mobifone (Vietnam)
‣ A top 3 mobile operator with over
25M subscribers
‣ “WiTalk” service overview
• Launched in December 2015
• Available to prepaid and postpaid
subscribers for no additional fee
• Introductory offer includes lower cost calling
over Wi-Fi
• Subscribers can use Wi-Fi globally
• Initially supported on all Android handsets
by leveraging downloadable Native Wi-Fi
Calling App from Taqua
Primary driver – Indo• Increase service us
• Reduce churn
• Improve customer s
http://mobifone.vn/wps/portal/public/dich-v
EE (UK)
http://mobifone.vn/wps/portal/public/dich-vu/tien-ich/tien-ich-list/witalkhttp://mobifone.vn/wps/portal/public/dich-vu/tien-ich/tien-ich-list/witalk
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© 2016 IHS
EE (UK)
‣ A top 3 mobile operator with over 30
million subscribers
‣ “Wi-Fi Calling” service overview• Launched in 2015
• Available to postpaid subscribers for no
additional fee
• No billing change for calls made over Wi-Fi
(to domestic or international destinations)
• Not allowed over Wi-Fi outside of the UK
(blocked on IP address)
• Supported on iPhones and growing number of
operator sold Android and Microsoft
smartphones http://ee.co.uk/ee-and-me/network/why
Primary driver – Indoo
• Reduce churn
• Improve customer sa
B ll C d (C d )
http://ee.co.uk/ee-and-me/network/why-ee/wifi-callinghttp://ee.co.uk/ee-and-me/network/why-ee/wifi-calling
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© 2016 IHS
Bell Canada (Canada)
‣ A top 3 mobile operator with over 8 million
subscribers
‣
“Wi-Fi Calling” service overview
• Deployed in 2H2015
• Available to postpaid subscribers with unlimited
national calling plans
• No billing change for calls made over Wi-Fi
(to domestic or international destinations)
• Not allowed over Wi-Fi outside of Canada
(blocked on IP address)
• Supported on iPhone, Android phones coming
http://www.bell.ca/Mobility/Prom
Primary driver – Ind
• Reduce churn
• Improve custome
T M bil (USA)
http://www.bell.ca/Mobility/Promotions/Wi-Fi-Callinghttp://www.bell.ca/Mobility/Promotions/Wi-Fi-Calling
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© 2016 IHS
T-Mobile (USA)
‣ A top 3 mobile operator with over 60
million subscribers
‣ “Wi-Fi Calling” service overview
• Aggressive supporter of Wi-Fi Calling
since 2007
• Available to all prepaid and postpaid
subscribers for no additional fee
• No billing change for calls made over Wi-Fi
(to domestic or international destinations)
• Allowed over Wi-Fi globally
• Supported on iPhones and all operator sold
Android and Microsoft smartphones http://www.t-mobile.com/offer/wifi-call
Primary driver – Indo
• Reduce churn
• Improve customer
V WiFi H A P B i C
http://www.t-mobile.com/offer/wifi-calling-wifi-extenders.htmlhttp://www.t-mobile.com/offer/wifi-calling-wifi-extenders.html
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© 2016 IHS
VoWiFi Has A Proven Business Case
Prepaid subscribers with p
coverage use significantly low
month, and therefore top up le
By solving the indoor coverage challenge, VoWiFi dramatically
increases the CLV of 10–20%+ of your subscribers
The Customer Lifetime Value (CLV) of subscribers with poohome coverage is signi ficantly lower than average
Postpaid subscribers with poor home
coverage either cancel their service right
away or churn early in their lifecycle
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© 2016 IHS
1
5
4
2
3
Market Trends
Problems and Challenges
Why VoWiFi: Case Studies
Key Considerations
Sponsor Approaches
6
7
Conclusions
Audience Q&A
#1 Soft are Soft are Soft are
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© 2016 IHS
#1: Software, Software, Software
‣ Lower CapEx and OpEx
‣ Faster time to deployment, scaling, upgrading, etc.
Hardware Based Software Base
The era of hardware-based solut ions is over
#2: Deployment Model
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© 2016 IHS
Operator Core
#2: Deployment Model
‣ Time to market
‣ Organizational skills
‣ OpEx vs. CapEx
New IMS
Core
Traditional In-Network
Deployment
Hosted/Clo
Deployme
Hosted/cloud services are now a real option
OperatorCore
#3: Starting Point for More IP Voice Se
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© 2016 IHS
IPX
Voice
Mobile Core
#3: Starting Point for More IP Voice Se
Launch VoWiFi
‣ Address indoor cov
‣Straight forward bu
‣ Exercises new IMS
Launch VoLTE
‣ When macro netwo
‣ Address spectrum
Upgrade to IPX V‣ To improve voice q
‣ Lower interconnec
roaming costs
Launch Business
‣ SIP trunking, hoste
‣ In markets where aVoWiFiCS Voice Hosted PBX/UC
IXCPSTN
IP PBX
SIP TrunkingVoLTE
VoWiFi is logical first step in overall transi tion to IP V
Then look to…
#4: Starting Point for More Wi Fi Serv
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© 2016 IHS
VoWiFi
Wi-Fi Service/
Subscriber
Management
#4: Starting Point for More Wi-Fi Serv
Launch VoWiFi
‣ Core voice & SMS ser
Network Offload wit
‣ Use domestic Wi-Fi to
Create Wi-Fi Fabric w
‣ Easily include 3rd party
coverage
‣ Seamless, SIM-based
Add Wi-Fi to Intl Dat
‣ Enable subs to use W
‣ Monetize Wi-Fi capaci
domestic Wi-Fi networVoWiFi
CarrierWi-Fi
Use VoWiFi to create value with Carrier Wi-Fi Service
Then look extend witInboundWi-Fi Roaming
3rd Party
Wi-Fi
Intl
Wi-Fi
Outbound
Wi-Fi Roaming
Offload +
VoWiFi
1
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© 2016 IHS
1
5
4
2
3
Market Trends
Problems and Challenges
Why VoWiFi: Case Studies
Key Considerations
Sponsor Approaches
6
7
Conclusions
Audience Q&A
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© 2016 IHS
Virtual Mobile Cor
A virtualized IMS core that c
standard functions required for and more into a single softw
Existing
2G/3G Core
VoLTE VoWiFiCS Voice
Virtual Mobile
Core
‣ Telephony Application Server (TA
‣ IP Short Message Gateway (IP-SM
‣ IP Multimedia Service Switching F
‣ Service Centralization and Continu
‣ Call Session Control Function (CS
‣ Media Resource Function (MRF)
Supports “ Fast Track” Deployment O
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© 2016 IHS
Supports Fast Track Deployment O
‣ Existing external c
‣ Existing subscribe
‣ Existing IN service
‣ Existing charging
CS Voice VoLTE VoWiFi
Existing 2G/3G Core
VMC
PSTN IXC SS7
Fast Track option
re-architecture of leveraging…
A 3 month project
functions within
CS Voice
IXC SS7PSTN
Existing
2G/3G Core
VMC can optionally allow existing 2G/3Gcore to preside over the new IMS core
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© 2016 IHS
Standard Android Application
‣ Downloadable through Google Play S
‣ Pre-loadable onto handsets prior to la
‣Brandable by operator
Native Wi-Fi Call ing experience
‣ Operates like native VoWiFi implemen
‣ Service indication on notification bar
‣ Subscribers use native Dialer, Contac
Significantly increases the
availability of VoWiFi
service to subscribers
Wi-Fi Calling
VoWiFi App A downloadable App that enables a n
Calling experience on Android handsenot have native VoWiFi support from
The Accuris Enhanced Data Gateway
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© 2016 IHS
The Accuris Enhanced Data Gateway
‣ Combined ePDG & 3GPP AAA function into
single solution
‣ Software-based security gateway (ePDG)
• Conforms to TS 23.402
• IPSec tunnel setup based on
SIM authentication
‣ Integrated 3GPP AAA for
granular subscriber control
• Policy-based subscriber access on
location, device, service plan, Wi-Fi
provider, etc.
IPSec
SWu
SWx
SWm
ePDGS2b
GTPv2
HL
HS
D’/Gr’
S
3GPP
eAAA
Accur is
eDGW
“Quickly add VoWiFi to
The Accuris Advantage
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© 2016 IHS
The Accuris Advantage
Deployment Flexibili ty Architected for cloud deployments, available as traditional network
element (on COTS hardware) or SaaS.
Granular Service/Subscr iber Control Integrated AAA gives providers full control over Wi-Fi Calling service
based on location, device, Wi-Fi network, service plan, billing and more.
BYOHw Built on Commercial Off the Shelf (COTS) Intel-based hardware
means you can buy from Accuris, or manufacturer direct.
Software-based Scalability Realize the agility associated with software, and support the
transition to a Software-Defined Infrastructure (SDI).
1 Market Trends
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© 2016 IHS
1
5
4
2
3
Market Trends
Problems and Challenges
Why VoWiFi: Case Studies
Key Considerations
Sponsor Approaches
6
7
Conclusions
Audience Q&A
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© 2016 IHS
VoLTE & VoWiFi deployment is un
Deployments remain complex butare deployment options
Need to leverage assets for new s
1 Market Trends
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© 2016 IHS
1
5
4
2
3
Market Trends
Problems and Challenges
Why VoWiFi: Case Studies
Key Considerations
Sponsor Approaches
6
7
Conclusions
Audience Q&A
Audience Q&A
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© 2016 IHS
Audience Q&AThe Rush to VoWiFi and VoLTE: Opportunities and
Ken Kolderup
Chief Marketing Officer
Taqua
Steve Shaw
Vice President, Marketing
Accur is Netw orks
A
M
(
A
I
Diane Myers
Senior Research Director
VoIP, UC and IMS
IHS
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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