© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet. All rights reserved.
2016HIRING AND COMPENSATIONTRENDS
© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet. All rights reserved.
© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
Presenter Name Presenter Title
© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
7 Sizzling Trends Impacting Hiring
1. Job seekers are in command
2. Digital reigns supreme
3. Perks have come into season
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© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
7 Sizzling Trends Impacting Hiring
Advertising and marketing
executives were asked:
Which one of the following work-
life balance perks do you think
employees at your company
would find most appealing?
Does your company offer
this perk?
Source: The Creative Group survey of more than 400 advertising and marketing executives in the United States
Flexible work
schedule or a
compressed
workweek
Remote
working
options
Liberal
vacation
policies
and/or
sabbaticals
Concierge
services
(e.g., on-site
dry cleaning,
car wash,
haircut)
Day care or
the ability
to bring
children to
work
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© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
7 Sizzling Trends Impacting Hiring
4. Companies are sharpening
employee skills
5. Job-hopping and counteroffers
are on the rise
6. Full-time and contract-to-hire
employment is heating up
7. Indie creatives are in demand
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© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
Salary Trends in 2016
Starting salaries
are getting bigger:
+4.2% for interactive
jobs
+3.8% overall
Multimedia Designer
$61,750 - $91,000
6.3%
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© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
*Salary ranges represent starting compensation only, because factors such as seniority and work ethic make ongoing pay difficult to measure.
Position LOW HIGH % Change
Interactive Creative Director $104,500 - $193,000 6.0%
User Experience (UX) Specialist $86,500 - $132,500 5.9%
User Interface (UI) Developer $87,500 - $132,000 5.9%
Information Architect $90,000 - $137,250 5.7%
Infographics Designer $58,000 - $83,000 5.4%
Video Producer $65,500 - $95,500 5.4%
Interaction Designer (1-5 years) $58,250 - $88,500 5.2%
Front-End Web Developer (3+ years) $72,000 - $100,000 5.0%
Email Designer $55,000 - $78,750 4.7%
Mobile Designer $75,000 - $113,750 4.6%
Salary Trends in 2016
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© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
5 In-Demand Areas of Expertise
• Coding
• Content management systems
• SEO/SEM
• Social media
• Soft skills
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© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
Indispensable Positions
• Digital strategist
• Content strategist
• User experience (UX) designer
• User interface (UI) developer
• Front-end web developer
• Web content writer
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© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet.
The Creative Group Salary Center
Your resource for current hiring and
compensation trends:
creativegroup.com/salary-center
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