Sources: MRI Doublebase 2015, AAM 2015 Average, GfK MRI Starch 2015
reader profileEmbracing change to their attitudes, bodies and lives, our 8.7 million readers turn to Weight Watchers to look and feel good both emotionally and physically. She leads a busy life and wants to keep her family healthy. Smart, interested and enjoying a sense of accomplishment, these active and involved women strive to make positive changes in their lives not only for today, but for the future.
SALES & CIRCULATION VITALITY• In the Top 30 Best-Selling Magazines at newsstand in
the country• Nearly 1 MM subscriptions• 2nd highest average net per copy of healthy lifestyle
& women’s categories• All-paid subscriptions; not included with a
Weight Watchers membership
RESPONSIVE READERS• Top scoring in GfK MRI Starch reader engagement• #1 in its category for Mean Reading Days-Women• #1 in its category for Average Page Exposure-Women
THROUGH A POWERFUL COMMUNITY, extraordinary encouragement, and proven science, our mission is to guide and support readers on their personal journeys to become their best selves. Filled with tools and strategies that help them eat better, move more and put themselves first, we will help readers achieve success and go “beyond the scale.”
digital & tablet capabilities
INSP IRE AND GUIDE HEALTHIER CHOICES THAT TRANSFORM L IVES2016
overview
Sources: MRI Doublebase 2015/Print + Digital & AAM 2015 Average
circulation 15851,153,982NEWSSTANDSUBSCRIPTIONTOTAL PAID CIRCULATION
AUDIENCE
Readers per copy 7.11
Total Adults 8,670,000
Total Women 7,151,000
Total Men 1,518,000
AGE
Median Age (Adults) 47.6
Median Age (Women) 48.5
Adults 25-54 4,670,000
EDUCATION
Att/Grad College+ (Adults) 5,201,000
Att/Grad College+ (Women) 4,320,000
OCCUPATION
Employed (Adults) 5,197,000
Employed (Women) 4,231,000
STATUS
Median HHI (Adults) $65,059
Median HHI (Women) $63,733
Children in household (<18) 3,846,000
Live in A&B counties 6,507,000
2016 DEL IVERING A HEALTHIER , MORE CONFIDENT AU DIEN CE
audience
MA-Focus Media Magazine Reports/January-December 2015
13 14321
sections
THE
PERFECT
BALANCE 49food & recipes
health, exercise & fitness
self-improvement & nutrition
beauty & fashion
other
FULL PLATEAll the latest news in nutrition, fitness, pop culture, food, cooking, restaurant, travel, style, and health. If it impacts your weight-loss efforts in any way, we’re talking about it here.
HEALTHIEST EVERCovering nutrition, health and wellness and everything in between – the editors curate the insider tips and expert advice on how to be your healthiest ever.
WORK IT OUTFitness and mood go hand in hand. Strength feeds confidence, which feeds strength. Fitness trends, style tips, mind-body features – they’re all here.
EAT IT UPDig into our food and cooking section, whether you’re eating out, shopping the grocery aisles, or in the kitchen whipping up a new dish. If you can eat it, our experts and guest chefs are sharing techniques, favorite ingredients, and smart prep in these pages.
SUCCESS SECRETS (throughout issue)Members take us into their kitchens, out to lunch, to the supermarket… and share the strategies, products, and support that helped them develop a healthy relationship to food – and successfully lose weight.
features
editorial2016 HELP ING READERS CREATE THE IR OWN HEALTHY, SAT ISFY ING L IF EST YL E
ISSUE AD CLOSE ON SALE
JANUARY/FEBRUARY 11/12/15 1/1/16
THE NEW HEALTHYKick off the new year with all you need to live a healthy life - eat well, move more and stay inspired.
MARCH/APRIL 1/11/16 2/16/16
FIND YOUR ADVENTURE Get ready for adventure as a new season emerges.
MAY/JUNE 3/8/16 4/12/16
THE BODY ISSUE Take charge of your body and happiness as you prepare for the warm months ahead.
JULY/AUGUST 5/10/16 6/14/16
MAKE IT EASY All you need to know to relax and enjoy every last bit of summer.
SEPTEMBER/OCTOBER 7/11/16 8/16/16
COOKING SCHOOL Get back on track with tricks and tips for a fabulous fall, filled with delicious seasonal meals.
NOVEMBER/DECEMBER 9/12/16 10/18/16
CELEBRATIONS Be prepared for the holidays with smart no-stress strategies and festive menu ideas.
editorial2016 RATE CARD NO.18 EFFECT IVE JANUARY/FEBRUA RY ISSU E
calendar
AD CLOSE FRACTIONALS REGIONALS FULL PAGES
Jan/Feb Nov 3 Nov 3 Nov 12
Mar/Apr Jan 4 Jan 4 Jan 11
May/June Mar 1 Mar 1 Mar 8
July/Aug May 3 May 3 May 10
Sept/Oct July 5 July 5 July 11
Nov/Dec Sept 6 Sept 6 Sept 12
MATERIALS DUE ROB INSERTS
Jan/Feb Nov 12 Dec 1
Mar/Apr Jan 11 Jan 18
May/June Mar 8 Mar 14
July/Aug May 10 May 16
Sept/Oct July 11 July 18
Nov/Dec Sept 12 Sept 19
January/FebruaryTHE NEW HEALTHY
ON SALE JAN 1
March/AprilFIND YOUR ADVENTURE
ON SALE FEB 16
May/JuneTHE BODY ISSUE
ON SALE APR 12
July/AugustMAKE IT EASYON SALE JUNE 14
September/OctoberCOOKING SCHOOL
ON SALE AUG 16
November/DecemberCELEBRATIONSON SALE OCT 18
RATE CARD NO.18 EFFECT IVE JANUARY/FEBRUA RY ISSU E 2016
dates
Circulation includes Tablet edition. National qualified print ads are automatically included in the Tablet Edition unless you opt-out. Contact your Weight Watchers Magazine Sales Representative for Tablet Advertising Terms and Conditions, and details and instructions on how to opt-out.
All rates are grossNo bleed charge
COVERS 1X Covers 2/3 $83,760
Cover 4 100,515
CARD INSERT 1XSupplied BRC $29,315
FREQUENCY DISCOUNTS3x–5% | 6x–10% | 12x–20% | 18x–25%
COPY AND CONTRACT REQUIREMENTS• Copy and sample must be submitted for approval prior to insertion. No advertisement will be accepted which in the judgment of the Publisher
attempts to create an illusion that it is editorial material. The word “advertisement” shall be printed at the top of advertisements that either carry no signature or resemble editorial pages.
• The Publisher will not be bound by any conditions, printed or otherwise, appearing on an order blank or copy instructions when such conditions conflict with regulations set forth in the rate card.
• A contract year (12-month period) starts from the date of the first insertion. Twelve month periods do not overlap. • The Publisher reserves the right to reject any advertising that is not in keeping with the publication’s standards. The advertiser agrees to assume
liability for all content (including text, representations, and illustrations of advertising printed) and also assumes responsibility for any claims arising there from made against the Publisher.
• The Publisher’s liability for any error will not exceed the charge for the advertisement in question.• Failure to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error and will be charged for upon
the terms of the schedule policy stated. • When a change of copy covered by an uncancelled insertion order is not received by the closing date, copy run in a previous issue will be inserted. • The Publisher will not be liable for errors in key numbers. • All advertising orders are accepted subject to the terms and provisions of the current rate card. Orders are accepted subject to change in rates
upon notice from the Publisher. Contracts may be cancelled at the time the change in rates becomes effective without incurring a short rate adjustment provided the contract rate has been earned up to the date of cancellation.
• The advertiser and its advertising agency are jointly and severally liable for monies due and payable to the Publisher. • The Publisher assumes no liability if for any reason it becomes necessary to omit an advertisement. • All invoices are payable upon presentation, Net 30 days. • In the event an advertiser fails to honor its commitment to pay for contracted space within the 30 day provision stipulated herein, the Publisher
reserves the right to terminate the agreement. In the event legal action is required to secure payment for the contracted advertising, the advertiser is solely responsible for all costs incurred including, but not limited to, the Publisher’s attorneys’ fees and expenses, collection agencies fees and expenses, and interest charges.
4 COLOR 1XPage $83,760
⅔ Page 55,785
½ Page 41,880
⅓ Page 27,895
2 COLOR 1XPage $71,200
⅔ Page 47,420
½ Page 35,600
⅓ Page 23,710
BLACK & WHITE 1XPage $58,635
⅔ Page 39,050
½ Page 29,320
⅓ Page 19,525
2016 RATE CARD NO.18 EFFECT IVE JANUARY/FEBRUA RY ISSU E
rates
Note: Programs subject to change and/or cancellation. Participation in a program is based on revenue. Programs are subject to approval by the Publisher, Weight Watchers International and/or appropriate vendor(s).
Add extra mileage to your media buy with a Weight Watchers marketing program
From in-book programs to healthy lifestyle events, we offer numerous opportunities that reach responsive consumers in targeted environments.
In addition to the marketing programs noted below, Weight Watchers Marketing welcomes the opportunity to develop custom promotions that suit an advertiser’s individual brand objectives.
• In-Book Program
• Digital Programs
• Direct to Subscriber
• Custom Research
• Event Marketing & Sampling
• Weight Watchers Member/Subscriber Extensions
2016 OPPORTUNIT IES TO REACH RESPONSIVE CON SU MERS
marketing
Leverage our media platforms with innovative marketing programs to immerse your brand across an audience of responsive, health-conscious consumers via integration in print, digital, mobile and social media.
MEDIA PLATFORMSWeight Watchers MagazineWeight Watchers DigitalWeight Watchers MobileWeight Watchers Social Media
WEIGHT WATCHERS MEMBER/SUBSCRIBER EXTENSIONS- Weight Watchers Meeting Rooms - Premium Insert Program with Weight Watchers Magazine
- Custom Programs/Sponsorships
INTEGRATED MEDIA AND MARKETING ADVERTISING PACKAGES AVAILABLEContact your local Weight Watchers Media Sales Executive for details
EMPOWERS PEOPLE TO CHANGE
THEIR LIVES, by eating smarter, moving more, creating healthy habits
and getting support for success.
2016
weight watchers platforms
platformsSURROUNDING PEOPLE WITH INSP IRAT ION AND SU PPORT
TRADEMARK LANGUAGE ADDENDUM No right, property, license, permission, or interest of any kind in or to the use of any trademark, trade name, color combination, insignia, or device owned or used by Weight Watchers is intended to be given or transferred to or acquired by PURESOURCE by the execution or performance of this Agreement or any part thereof.This Agreement shall not be construed to authorize you or your agents to use any of the logos, trademarks, and copyrights belonging to Weight Watchers International, Inc. in any advertising, packaging, public relations and promotional materials, or any other manner, exclusive of this Program. By advertising in Weight Watchers Magazine, you agree that Weight Watchers, the sole owner of the Weight Watchers name and marks (including PointsPlus® values), has not endorsed or authorized in any way your product or service and you agree that you will not use the Weight Watchers trademark to wrongfully suggest any such endorsement. This Agreement shall not be construed to authorize you or your agents to use PointsPlus® values in any advertising, public relations and promotional materials, on your website or any website under your control, on packaging, or given out to consumers over any consumer information line under your control, or in any other manner. Weight Watchers may seek injunctive relief, after giving you notice, in a court of competent jurisdiction for a violation of this paragraph. Weight Watchers need not allege or prove that Weight Watchers has no adequate remedy at law. The right of injunction provided in this paragraph is in addition to any other legal remedy which Weight Watchers has.
MAGAZINE SPECSTrim Size: 8” x 10⅞” Live Area: 7¼ x 10⅛ Bleed Size: 8¼” x 11⅛” Page is 3 columns; each 2¼” wide; 140 lines deepBINDINGPerfect, head to foot
FILE TYPE PDF/X-1a is the accepted format. High-resolution images and fonts must be included when the PDF file is generated. File may contain both raster and vector data.Images must be SWOP (CMYK) TIFF or EPS format at 300 DPI.
HARD COPY PROOFSAll proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System.• All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with avail-
able job information and proofing system identification.• All color proofs should be exact register and at 100% of final size.THE PUBLISHER CANNOT BE HELD RESPONSIBLE FOR THE REPRODUCTION QUALITY IF THE PROOFING REQUIREMENTS ARE NOT MET OR IF MATERIALS ARE SUBMITTED PAST CLOSING DATE. IF THE SUPPLIED PROOF IS NOT SWOP COMPLIANT AND/OR IS UNACCEPTABLE FOR PRESS-SIDE COLOR GUIDANCE, THE CUSTOMER WILL BE NOTIFIED AND A NEW PROOF WILL BE REQUESTED.
FILE SUBMISSIONPDF via EMAIL Please email your PDF to [email protected] via FTP upload To upload via FTP, contact Alan Biederman at [email protected] for instructions. Please send a SWOP color proof to:Alan Biederman, Production Mgr. Weight Watchers Magazine 675 Avenue of the Americas, 6th Floor New York, NY 10010
PRINTING PROCESSSpecifications for Web Offset Publications (SWOP) will apply.B/W, 2C Density: Maximum 160%, 2nd color not to exceed 85%4C Density: Maximum 300%
ADVERTISING PREPARATION CHARGESBilled at Publisher’s cost +10%. Copy, layout and other necessary printing material must be received by Publisher on or before issue closing date. All advertising materials will be discarded 12 months after the issue date unless notified to the contrary.
PRODUCTION QUESTIONSAlan Biederman, Production Mgr. T: 646.896.9521 [email protected]
production2016 S P E C I F I C AT I O N S A N D G U I D E L I N E S
FULL SPREAD
⅔ VERTICAL
⅔ HORIZONTAL
½ PAGE SPREAD
⅓ SQUARE
½ PAGE DIGEST
TRIM: 16 x 10 7/8” high NON BLEED: 15 x 10” high BLEED: 16½ x 11 1/8” high
TRIM: 51/16 x 10 7/8” high NON BLEED: 45/8 x 10 ” high BLEED: 55/16 x 11 1/8” high
TRIM: 8 x 615/16” high NON BLEED: 7 x 611/16” high BLEED: 8¼ x 7 3/16” high
TRIM: 16 x 53/8” high NON BLEED: 15 x 5” high BLEED: 16½ x 55/8” high
TRIM: 23/4 x 10 7/8” high NON BLEED: 2¼ x 10” high BLEED: 3 x 11 1/8” high
TRIM: 8 x 5½” high NON BLEED: 7 x 5” high BLEED: 8¼ x 53/4” high
TRIM: 47/8 x 53/8” high NON BLEED: 45/8 x 5” high BLEED: 51/8 x 55/8” high
TRIM: 4 x 53/8” high (each unit) NON BLEED: N/A BLEED: 4¼ x 55/8” high (each unit)
TRIM: 4 7/8 x 63/4” high NON BLEED: 45/8 x 6½” high BLEED: 51/8 x 7” high
FULL PAGE
½ VERTICAL
½ HORIZONTAL
⅓ VERTICAL
CHECKERBOARD SPREAD
TRIM: 37/8 x 10 7/8” high NON BLEED: 3½ x 10” high BLEED: 41/8 x 11 1/8” high
TRIM: 8 x 10 7/8” high NON BLEED: 7 x 10” high BLEED: 8¼ x 11 1/8” high
FOR MORE INFORMATION,Please contact your Weight Watchers Magazine account representative
2016
shaded area indicates print advertising units
productionP R I N T A DV E R T I S I N G U N I T S I Z E S
• Frequency: 6x a year• Not included with a print subscription• Available per issue or annually• Cost: $2.99 per issue; $12.00 per year• Compliant with AAM replica edition guidelines• AAM Audited• Static editorial – Exact PDF replica of print edition; no enhancements• Digital edition contains 100% of print edit content; not unique content• Only Zinio can link to an external browser• Advertisers have opportunity to be included in digital edition without additional costs• All advertiser ad units are included (full-page and fractional)• Advertisers need to “OPT OUT” in order to not be included in digital edition• Does not include inserts or other custom ad units• Advertisers can activate a URL in ad at no additional cost on Zinio• Advertiser URLs cannot be activated in ad units on Barnes & Noble Nook, Amazon Kindle Fire, Google Play Newsstand, and Texture• Guaranteed ad placement/editorial adjacencies• Guaranteed avoidance of negative/inappropriate edit• Category exclusivity cannot be guaranteed• Ad running order cannot be guaranteed• Competitive separation cannot be guaranteed• Print creative is used for digital edition• Material close date for digital edition is same as print edition
Zinio, Texture, & Google Play Newsstand
DETAILS
Barnes & Noble Nook Amazon Kindle Fire
WHAT YOUR EATING STYLE SAYS ABOUT YOU
QUIZ:
JUICY GRILLERS, CREAMY CHILLERS & MORE
NEW RECIPES YOU’LL DEVOUR
Summer Starts here!
JULY/AUGUST 2015
SUCCESS STORIES: THEY LOST 40, 60, 70 lbs–NOW IT’S YOUR TURN
THE REAL SECRET TO LIVING LONGERp32
38
Serve This Tonight!
YOUR COMPLETE GRILLING
GUIDE BEGINS ON p78
WeightWatchers.com
$4.99 USA
$4.99 USA
WeightWatchers.com
MAR/APR 2015
HAPPY HOUR MADE HAPPIER, p90
THE HEALTH-KILLER YOU CAN FIX INSTANTLY, p63
Sweet Berry Treats
One-Bowl FeastsCandy Hacks
STRONG, SEXY ARMS!GOT 15 MINUTES? GET ’EMfresh
spring
Recipes
and
Friesfor all
x
hot, crispy
5 REAL STORIES They lost a combined 500 pounds. STEAL THEIR SECRETS!
Printed
in the U.S
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2016 DIG ITAL AND TABLET CAPA B IL IT IES
production
detroitMAIORANA + PARTNERS415 S. West Street, Suite 350Royal Oak, MI 48067T 248.546.2222 F 248.546.0019
COLLEEN A. LAFFERTY586.242.9127 [email protected]
JOAN CULLEN248.508.0682 [email protected]
texas NEESE & LEE4812 Heatherbrook DriveDallas, TX 75244T 972.386.6186 F 214.754.9989
JULIE LEE214.477.0128 [email protected]
JO NEESE214.505.1680 [email protected]
west coastMONAGHAN MEDIA5 Third Street, Ste. 608 San Francisco, CA 94103 T 415.777.4417 F 415.777.4418
JAY MONAGHAN415.515.2712 [email protected]
national direct responseMEDIA PEOPLE, INC.122 East 42nd Street, Ste. 725 New York, NY 10168 T 212.779.7172 F 212.779.7248
GREGORY PEPE 203.252.0073 [email protected]
WARREN BERGER 718.753.4884 [email protected]
PRODUCTION ALAN BIEDERMAN Production Manager 646.896.9521 [email protected]
WEIGHT WATCHERS PUBLISHING GROUP675 Avenue of the Americas, 6th FloorNew York, NY 10010T 212.589.2700 F 212.589.2600
LAUREN MICHAELS Executive Director of Media212.817.4456 [email protected]
DEB O’BRIEN Senior Integrated Account Manager212.589.2725 [email protected]
CARA WAGNER Integrated Account Executive212-589-2815 [email protected]
LAUREN MAGNOWSKI Junior Account Executive212.817.4474 [email protected]
JORDAN TUCK Manager Ad Sales Operations212.817.4223 [email protected]
PAUL KALIS Advertising Coordinator 212.589.2821 [email protected]
midwestZOELLER MEDIA SALES, INC.35 East Wacker Drive, Ste. 1840Chicago, IL 60601T 312.782.8855 F 312.782.8857
KEVIN ZOELLER312.961.0024 [email protected]
GALE VINEYARD312.622.3491 [email protected]
2016
contactsCONTACT YOUR LOCAL REPRESEN TAT IVE