Transcript
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DESTINATION STORYTELLING Salli Felton
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Winning the Story Wars
Jonah Sachs
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“Selling by telling” is just product description
It’s not story telling
What makes a Good Story?
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“Are you beach body ready” ads defaced.
Swimwear retailer strikes back at beach body ready campaign
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THE BROCHURE
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THE REALITY
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THE BROCHURE
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THE REALITY
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THE BROCHURE
WELCOME!
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THE REALITY
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