Pajama Program
2015 Annual Report
Delivering Warm Sleepwear & Nurturing Books to Children in Need
114 East 39th Street, New York, NY 10016
Mission
Pajama Program provides new pajamas and new books to children in need nationwide, many of
whom are waiting to be adopted. These children live in group homes, shelters and temporary
housing facilities and are shuffled often from one place to another. Many of them have been
abandoned, abused or neglected. Most of these children have never enjoyed the simple comfort
of having a parent tuck them in at bedtime with warm, clean pajamas and a bedtime story. Some
of the children are living with their families below the poverty level, in desperate need of food,
clothing and shelter. These two simple gifts of pajamas and books let the children know that
someone cares - sometimes these are the only new things they have ever received.
Board of Directors
Nick Berger
Managing Director, Newmark Grubb
Knight Frank
Aaron Boyajian, Esq. Board Treasurer, Goetz Fitzpatrick LLP
Susan Brown
Director, Community Relations Uncle
Sam’s Army Navy Deals
Judith K. Campbell, M.S. Board Vice President, Healthcare Advisor
Andrez Carberry
Associate General Counsel, US Foods, Inc.
Vickram David
Head of Marketing and Investor Relations
at SRS Investment Management
Julie A. D’Emilio
Senior Vice President of Sales, Carter’s
Hilary Gauthier
Mom
Carla Hall Co-Host ABC’s The Chew
Linda Kourakos
Retired
Shelley M. Levine, CIC, CSRM
Arthur J. Gallagher & Co.
Sharon Marantz Walsh
Freelance Writer, Artist, and Charity
Advocate
Pia Marinangeli Psychotherapist
Kelly McGarrity
Board Secretary, Store Team Leader,
Target
Ruchi Pinniger
Mom, Founder/CEO RP Business Advisors
Beth Rowley
Former Managing Director, Lehman
Brothers
Sara Sinek
VP Corporate Communications
Scholastic, Inc
Randy Weis
Board President, CEO RD Weis Companies
Jill Wilson
SVP Human Resources & Talent
Development, Carter’s Inc.
Literacy
Advisory Board Lauren Benjamin
Literacy Consultant
Judith K. Campbell, M.S. Board Vice President,
Healthcare Advisor
Marsha Elliott NYC Department of
Education Support Specialist
to OSYD
Sarah Evans Senior Director of
Professional Development and Leadership in the
Special Education Office of the NYC DOE
Maureen Garrity-Marino Retired Principal
Amye Rosenberg Veteran children’s illustrator, author and media
content creator
Trish Rubin, MA/MGA Consulting Education & Business on the power of
Communicating Brand
Eric Sheninger Nationally recognized high school principal, speaker
and author
Souzanne A. Wright President at Compendium Curriculum Design LLC
Advisory Board Matilda Raffa Cuomo
Patti LaBelle
Dylan Lauren
Peter Martino
Soledad O’Brien
Alice Quirk
Ivana Trump
Nydia Velasquez
Pajama Program operates three Reading Centers:
New York, NY, Yonkers, NY and Red Bank, NJ.
Around the U.S. our local chapters have now
begun organizing reading groups for children
served in their communities. Reading sessions
focus on extended learning time and include our
community reading volunteers. Under normal cir-
cumstances, these are children who, if read with on
a regular basis, will stay in school, keep up with
their peers in classroom work, and graduate high
school.
Pajama Program’s reading sessions are organized in groups of 5-20 children. We read with and to the children individually and also in groups of 2-5 children per volunteer/staff at a time. The reading sessions last 45 minutes each. This is followed by snacks, and then the distribution of a new book packaged with a new pair of pajamas, for each child. Giving these children their own books offer them a continued early reading experience. Our books and reading time serve the added role of providing a resource for bedtime stories by staff – or parent - an important element in fostering a nurturing climate for the children.
Reading Centers
“For a troubled child living in an institution far from home, it is the ‘little things’ that help calm fears and sadness. Sharing a quiet moment with a caring grown up, sharing a story with a happy ending, snuggling in cozy pajamas at the end of a long day – these are the gifts of our friends from Pajama Program. Our children are very grateful, and so are we.” — Nancy Ment, President, Andrus Children’s Center, Yonkers, N.Y.
Our Programs
Sweet Dreams
Sweet Dreams focuses on providing new pajamas, new books and reading sessions with groups of children in need all over the United States.
Bedtime On-call
We answer requests from children’s group homes, shelters and hospitals to set up reading programs on-site with the children in their care.
Pajama Program’s Reading Centers
Hundreds of children each year attend our reading sessions at our centers to practice their reading.
Share & Care Events
These are special events where we invite career role models to speak to and engage underserved children ages 10-17 about potential career paths.
Money Matters for Teens
This series gives teens a very basic understanding of general finances and provides an introductory program on budgeting, balancing a checkbook and other finances that can change these children’s lives.
Poetry Plus
This series encourages young girls who have been removed from a family/home environment to talk about their feelings through poetry reading and writing. This Program is designed to reinforce feelings of well-being and self-confidence and to strengthen their belief that with enough support and encouragement, these young women can move mountains.
Our 2015 Accomplishments by the Numbers
New Pajamas Donated
426,911
New Books Donated
370,554
Pajamas Distributed to Children in Need
419,372
Books Distributed to Children in Need
194,802
Number of Children at Reading Parties
5,000
New PJs Collected by Our Largest Drive:
Scholastic’s Great Bedtime Story
84,533
Carter’s Customers Donated PJs and $ During
the “Cuddles from Carter’s” Campaign
115,989
Total Revenue
$2,074,218
Program Services Management & General Fundraising Total
Book and Pajama Distributions $3,025,002 $—- $—- $3,025,002
Wages 320,823 73,561 65,586 459,970
Fundraising Event Expenses —- —- 93,722 93,722
Rent 118,617 19,918 —- 138,535
Freight and Postage 88,875 3,329 7,779 99,983
Payroll Taxes and Fringes 53,676 11,338 9,773 74,787
Professional Fees —- 17,500 -- 17,500
Program Expenses - General 191,266 —- — 191,266
Marketing, Advertising and
Promotion
—- —- 46,761 46,761
Utilities and Telephone 1,880 16,924 —- 18,804
General Fundraising Expenses —- —- 2,323 2,323
Repair and Maintenance - Office
& Equipment
—-- 25,125 —- 25,125
Depreciation —- 2,192 —- 2,192
Travel, Lodging and Meals 56,108 - 6,300 62,408
Insurance 9,634 2,408 —- 12,042
Licenses and Fees —- 10,945 —- 10,945
Office Expense —- 8,726 —- 8,726
Bank Service Charges and Credit
Card Fees
—- 7,329 —- 7,329
Volunteer Appreciation Expenses 6,552 —- —- 6,552
Cost of Pajamas and Books 76,951 —- —- 76,951
Dues and Subscriptions —- 4,211 —- 4,211
Recruiting Fees 6,253 —- —- 6,253
Total Expenses $3,955,637 $203,506 $232,244 $4,391,387
STATEMENT OF FUNCTIONAL EXPENSES FOR THE YEAR ENDED DECEMBER 31, 2015
Expenses Book and Pajamas Distributions - In-Kind
Wages 459,970 Beginning Inventory 769,082
Events Expenses 93,722 Donated Books and Pajamas for Distribution 3,268,483
Rent (Cash Portion) 94,135 Books and Pajamas Available for Distribution 4,037,565
Freight and Postage 99,983
Payroll Taxes and Fringes 74,787 Ending Inventory (1,012,563)
Professional Fees 17,500 Total Book and Pajama Distributions 3,025,002
Program Expenses - General 191,266 Rent Expense In-Kind 44,400
Marketing, Advertising and Promotion 46,761 3,069,402
Utilities and Telephone 18,804 Increase in Revenue and Other Support over Book
Repair and Maintenance - Office and Equipment 25,125 and Pajama Distributions 243,481
Depreciation 2,192 Increase in Net Assets (Unrestricted) -
Travel, Lodging and Meals 62,408 Cash Portion 1,147,088
Insurance 12,042 Total Increase in Net Assets before Interest Income 1,390,569
Fundraising Expenses 2,323 Interest Income 3,265
Licenses and Fees 10,945 Increase in Net Assets (Unrestricted) 1,393,834
Office Expense 8,726
Bank Service Charges and Credit Card Fees 7,329 Net Assets (Unrestricted)
Volunteer Appreciation Expenses 6,552 Beginning of Year $1,242,111
Recruiting Fees 6,253
Dues and Subscriptions 4,211 End of Year $2,635,945
Total Expenses $1,245,034
Revenues and Other Support
Unrestricted Contributions $2,126,485 Increase in Revenue and Other Support over Book and
Fundraising Events 342,588 Pajama Distributions and Interest Income $1,147,088
Total Revenues and Other Support - Cash $2,469,073
Increase in Revenue and Other Support - In-Kind over
Book and Pajama Distributions Book and Pajama Distributions
Cost of Books and Pajamas 76,951 Donated Books and Pajamas $3,268,483 Donated Rent 44,400
Revenues & Other Support Less Book & Pajama Distributions $2,392,122 Total Revenues and Other Support - In-Kind $3,312,883
STATEMENT OF ACTIVITIES—CASH AND IN-KIND PORTIONS FOR THE YEAR ENDED
DECEMBER 31, 2015
Foundations Say Yes to Education Foundation
Thomas & Agnes Carvel Foundation
The Ludwig Family Foundation
JK Barker Foundation
PVH Foundation
Entergy Charitable Foundation
Herbert M. Citrin Charitable Foundation
The TJX Foundation
The Eden Charitable Foundation
Shaftel Family Foundation
Corporations Carter’s .Inc
Scholastic, Inc.
Marin Management
Newmark Grubb Knight Frank
Pascale Communications LLC
Target
Bob’s Discount Furniture LLC
Angel Compass Network
National Basketball Association
Promontory Financial Group LLC
Richard Leeds International Inc.
Carla Hall’s Petite Cookies
Viacom Inc.
RD Weis Companies
Mt. Carmel Pharmacy
Fox Networks Group
Achelous Partners LLC
Quirk Productions
McManis Faulkner
PRORehab/Athletico
Advanced Digital Data, Inc.
Ortronics
Kohl’s
Barnes &Noble
Individuals & Groups Susan Brown
Roe Jasen Charitable Trust
David Rush
David Komar
Vikram David
Ruchi Pinniger
Jean Wackrow
Michelle Griffith Brodsky
The Peters Group
Jane Stine
Michael Casey
Kathryn Wagner
Linda Kourakos
Elizabeth Ryan
Jane Weitzman
Armand Paganelli
Ricelle Grossinger
Jason Wolfe
Jim Malloy
Maria Gordon Shydlo
Claire Robinson
Key Sponsors and Supporters for 2015