Transcript
Page 1: 2014 FIT-C US Health Club Technology Survey Infographic

Fitness Industry Technology Council January 2014 U.S. Health Club Industry Technology Survey

IS YOUR CLUB’S WEB SITE MOBILE-DEVICE CONFIGURED?

DOES YOUR CLUB BUY ADS THAT DISPLAY ON SMART PHONES?

Yes 26% Yes 15% Yes 23% Yes 12% Yes 30%

100+:$75-$99:$50-$74: $30-$49: Under $30:

100+:$75-$99:$50-$74: $30-$49: Under $30:

100+:$75-$99:$50-$74: $30-$49: Under $30:

100+:$75-$99:$50-$74: $30-$49: Under $30:

100+:$75-$99:$50-$74: $30-$49: Under $30:

100+:$75-$99:$50-$74: $30-$49: Under $30:

100+:$75-$99:$50-$74: $30-$49: Under $30:

Yes 46% Yes 55% Yes 15% Yes 26% Yes 32%

Yes 72% Yes 50% Yes 28% Yes 32% Yes 34%

Yes 56% Yes 30% Yes 36% Yes 20% Yes 25%

Yes 44% Yes 20% Yes 49% Yes 30% Yes 23%

Yes 46% Yes 75% Yes 60% Yes 70% Yes 55%

CAN MEMBERS ACCESS THEIR“ACCOUNTS” ONLINE?

CAN CONSUMERS JOIN YOUR FACILITY ONLINE?

IS IT IMPORTANT TO YOU THAT YOUR FITNESS EQUIPMENT HAVE INTER-OPERABILITY

CAPABILITIES (I.E. “TALK” WITH SOFTWARE OR OTHER TECHNOLOGICAL COMMUNICATION)?

WEB SITE

SOCIAL MEDIA PAGES

MEMBER REFERRAL CAMPAIGNS

EMAIL MARKETING

FLYERS

DIRECTMAIL

BROCHURES

INTERNET KEYWORD TRACKING

NEWSPAPER

RADIO/TV

BLOGS

LANDING PAGES

CALLS TO ACTION

MOBILE ADVERTISING

CRM INTEGRATION

MONTHLY MEMBERSHIP(SINGLE MEMBER) FEES

NUMBER OF RESPONDING CLUBS REPRESENTED & PERCENTAGE OF TOTAL.

$100+ $75-$99 $50-$74 $30-$49Under

$30

11315%

13318%

7710%

23131%

19226%

90%

82%

74%

72%

64%

49%

49%

41%

44%

33%

31%

26%

26%

18%

15%

95%

90%

80%

75%

65%

60%

50%

45%

45%

35%

25%

25%

10%

10%

10%

94%

81%

79%

68%

55%

51%

49%

47%

43%

38%

23%

23%

21%

19%

17%

89%

84%

74%

69%

61%

56%

51%

49%

41%

40%

23%

20%

18%

13%

12%

84%

77%

68%

64%

57%

48%

36%

30%

30%

25%

23%

20%

14%

11%

7%

89%

83%

74%

68%

55%

54%

47%

43%

42%

31%

29%

23%

19%

15%

14%

WHAT ARE YOUR PRIMARY METHODS OF ADVERTISING? $100+: $75-$99: $50-$74: $30-$49: < $30: ALL FACILITIES:

Yes 77% Yes 35% Yes 68% Yes 64% Yes 48%

FACILITIES:ALLYES 20%

FACILITIES:ALLYES 30%

FACILITIES:ALLYES 33%

FACILITIES:ALLYES 62%

FACILITIES:ALLYES 31%

FACILITIES:ALLYES 60%

FACILITIES:ALLYES 39%

(This is a count of Pink [negative 10% or greater] and Blue marks [positive 10% or greater] from “All Facilities” numbers.

$100+: $75-$99:$50-$74: $30-$49: Under $30:

Blue 11Blue 5Blue 6Blue 3Blue 2

Pink 1Pink 5Pink 5Pink 7Pink 8

Net Score: 19Net Score: 0Net Score: 1Net Score: -4 Net Score: -6

Ranking: #1Ranking: #3Ranking: #2Ranking: #4Ranking: #5

100+:$75-$99:$50-$74: $30-$49: Under $30:

Yes 46% Yes 5% Yes 38% Yes 23% Yes 27%

FACILITIES:ALLYES 29%

DOES YOUR CLUB HAVE INTERACTIVE SMART PHONE CAPABILITIES

FOR MEMBERS?

DOES YOUR FACILITY USE A MOBILE APP?

OVERALL “SCORE” BY PRICE SEGMENT:

IS COST A BARRIER TO TECHNOLOGICAL USE FOR YOUR FACILITY?

100+:$75-$99:$50-$74: $30-$49: Under $30:

100+:$75-$99:$50-$74: $30-$49: Under $30:

Yes 100% Yes 100% Yes 96% Yes 96% Yes 95%

Yes 26% Yes 35% Yes 36% Yes 36% Yes 27%

Yes 28% Yes 30% Yes 34% Yes 33% Yes 27%

Yes 67% Yes 40% Yes 34% Yes 27% Yes 36%

DOES YOUR FACILITY USE GOOGLE+?

DOES YOUR FACILITY HAVE A FACEBOOK PAGE?

FACILITIES:ALLYES 97%

FACILITIES:ALLYES 32%

100+:$75-$99:$50-$74: $30-$49: Under $30:

Yes 69% Yes 70% Yes 43% Yes 40% Yes 48%

FACILITIES:ALLYES 51%

100+:$75-$99:$50-$74: $30-$49: Under $30:

FACILITIES:ALLYES 39%

100+:$75-$99:$50-$74: $30-$49: Under $30:

FACILITIES:ALLYES 31%

FACILITIES:ALLYES 27%100+:$75-$99:$50-$74: $30-$49: Under $30:

Yes 36% Yes 35% Yes 19% Yes 21% Yes 39%

DOES YOUR CLUB’S LEADER USE TWITTER?

DOES YOUR FACILITY USE LINKEDIN?

DOES YOUR FACILITY USE FACEBOOK ADS?

DOES YOUR FACILITY USE TWITTER?

HEALTH CLUBSBY

ADOPTION OF TECHNOLOGY

A Non-Profit Consortium Of Leading Fitness & Technology BrandsObtain the Complete Report & Join Us www.Fittechcouncil.org

LET’S CONNECT

Join The @FittechcouncilToday #FutureOfFitness

#INFOGRAPHIC

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