Fitness Industry Technology Council January 2014 U.S. Health Club Industry Technology Survey
IS YOUR CLUB’S WEB SITE MOBILE-DEVICE CONFIGURED?
DOES YOUR CLUB BUY ADS THAT DISPLAY ON SMART PHONES?
Yes 26% Yes 15% Yes 23% Yes 12% Yes 30%
100+:$75-$99:$50-$74: $30-$49: Under $30:
100+:$75-$99:$50-$74: $30-$49: Under $30:
100+:$75-$99:$50-$74: $30-$49: Under $30:
100+:$75-$99:$50-$74: $30-$49: Under $30:
100+:$75-$99:$50-$74: $30-$49: Under $30:
100+:$75-$99:$50-$74: $30-$49: Under $30:
100+:$75-$99:$50-$74: $30-$49: Under $30:
Yes 46% Yes 55% Yes 15% Yes 26% Yes 32%
Yes 72% Yes 50% Yes 28% Yes 32% Yes 34%
Yes 56% Yes 30% Yes 36% Yes 20% Yes 25%
Yes 44% Yes 20% Yes 49% Yes 30% Yes 23%
Yes 46% Yes 75% Yes 60% Yes 70% Yes 55%
CAN MEMBERS ACCESS THEIR“ACCOUNTS” ONLINE?
CAN CONSUMERS JOIN YOUR FACILITY ONLINE?
IS IT IMPORTANT TO YOU THAT YOUR FITNESS EQUIPMENT HAVE INTER-OPERABILITY
CAPABILITIES (I.E. “TALK” WITH SOFTWARE OR OTHER TECHNOLOGICAL COMMUNICATION)?
WEB SITE
SOCIAL MEDIA PAGES
MEMBER REFERRAL CAMPAIGNS
EMAIL MARKETING
FLYERS
DIRECTMAIL
BROCHURES
INTERNET KEYWORD TRACKING
NEWSPAPER
RADIO/TV
BLOGS
LANDING PAGES
CALLS TO ACTION
MOBILE ADVERTISING
CRM INTEGRATION
MONTHLY MEMBERSHIP(SINGLE MEMBER) FEES
NUMBER OF RESPONDING CLUBS REPRESENTED & PERCENTAGE OF TOTAL.
$100+ $75-$99 $50-$74 $30-$49Under
$30
11315%
13318%
7710%
23131%
19226%
90%
82%
74%
72%
64%
49%
49%
41%
44%
33%
31%
26%
26%
18%
15%
95%
90%
80%
75%
65%
60%
50%
45%
45%
35%
25%
25%
10%
10%
10%
94%
81%
79%
68%
55%
51%
49%
47%
43%
38%
23%
23%
21%
19%
17%
89%
84%
74%
69%
61%
56%
51%
49%
41%
40%
23%
20%
18%
13%
12%
84%
77%
68%
64%
57%
48%
36%
30%
30%
25%
23%
20%
14%
11%
7%
89%
83%
74%
68%
55%
54%
47%
43%
42%
31%
29%
23%
19%
15%
14%
WHAT ARE YOUR PRIMARY METHODS OF ADVERTISING? $100+: $75-$99: $50-$74: $30-$49: < $30: ALL FACILITIES:
Yes 77% Yes 35% Yes 68% Yes 64% Yes 48%
FACILITIES:ALLYES 20%
FACILITIES:ALLYES 30%
FACILITIES:ALLYES 33%
FACILITIES:ALLYES 62%
FACILITIES:ALLYES 31%
FACILITIES:ALLYES 60%
FACILITIES:ALLYES 39%
(This is a count of Pink [negative 10% or greater] and Blue marks [positive 10% or greater] from “All Facilities” numbers.
$100+: $75-$99:$50-$74: $30-$49: Under $30:
Blue 11Blue 5Blue 6Blue 3Blue 2
Pink 1Pink 5Pink 5Pink 7Pink 8
Net Score: 19Net Score: 0Net Score: 1Net Score: -4 Net Score: -6
Ranking: #1Ranking: #3Ranking: #2Ranking: #4Ranking: #5
100+:$75-$99:$50-$74: $30-$49: Under $30:
Yes 46% Yes 5% Yes 38% Yes 23% Yes 27%
FACILITIES:ALLYES 29%
DOES YOUR CLUB HAVE INTERACTIVE SMART PHONE CAPABILITIES
FOR MEMBERS?
DOES YOUR FACILITY USE A MOBILE APP?
OVERALL “SCORE” BY PRICE SEGMENT:
IS COST A BARRIER TO TECHNOLOGICAL USE FOR YOUR FACILITY?
100+:$75-$99:$50-$74: $30-$49: Under $30:
100+:$75-$99:$50-$74: $30-$49: Under $30:
Yes 100% Yes 100% Yes 96% Yes 96% Yes 95%
Yes 26% Yes 35% Yes 36% Yes 36% Yes 27%
Yes 28% Yes 30% Yes 34% Yes 33% Yes 27%
Yes 67% Yes 40% Yes 34% Yes 27% Yes 36%
DOES YOUR FACILITY USE GOOGLE+?
DOES YOUR FACILITY HAVE A FACEBOOK PAGE?
FACILITIES:ALLYES 97%
FACILITIES:ALLYES 32%
100+:$75-$99:$50-$74: $30-$49: Under $30:
Yes 69% Yes 70% Yes 43% Yes 40% Yes 48%
FACILITIES:ALLYES 51%
100+:$75-$99:$50-$74: $30-$49: Under $30:
FACILITIES:ALLYES 39%
100+:$75-$99:$50-$74: $30-$49: Under $30:
FACILITIES:ALLYES 31%
FACILITIES:ALLYES 27%100+:$75-$99:$50-$74: $30-$49: Under $30:
Yes 36% Yes 35% Yes 19% Yes 21% Yes 39%
DOES YOUR CLUB’S LEADER USE TWITTER?
DOES YOUR FACILITY USE LINKEDIN?
DOES YOUR FACILITY USE FACEBOOK ADS?
DOES YOUR FACILITY USE TWITTER?
HEALTH CLUBSBY
ADOPTION OF TECHNOLOGY
A Non-Profit Consortium Of Leading Fitness & Technology BrandsObtain the Complete Report & Join Us www.Fittechcouncil.org
LET’S CONNECT
Join The @FittechcouncilToday #FutureOfFitness
#INFOGRAPHIC
5
SURVEY
