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Magirus firefighting
Contains confidential proprietary and trade secrets information of CNH Industrial. Any use of this work without express written consent is strictly prohibited.
Company presentation
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1) Magirus within CNH Industrial
2) Magirus Facts & Figures
3) Magirus History
4) Product Range
5) Magirus International
6) Magirus Experience Center
7) C. D. M. Award
Content
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1) Magirus within CNH Industrial
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CNH Industrial
Product Range
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THE WORLD’S THIRD LARGEST INDUSTRY GROUP FOR INVESTMENT GOODS
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CNH Industrial
Trucks Buses Firefighting Crawler Excavators
Wheel Loaders Combines TractorsEngines and
Transmissions
Product Range
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Key Figures 2013
CNH Industrial
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2) Magirus Facts & Figures
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� Design & development, production and worldwide sales of firefighting vehicles
� Complete product range from 2,8 to 52 tons GVW
� All from one supplier: chassis, cabin and superstructure
� Technology leadership in various sectors
� Global market leader of turntable ladders
� Sales into more than 130 countries all over the world
Firefighting Excellence – from tradition to innovation
Magirus
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The values
Magirus
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PREMIUM
EXPERIENCE
&
RELIABILITY
TRADITION
&
INNOVATION
AUTHENTICITY
&
DOWN-TO-
EARTHNESS
� Our Mission is to develop and build the best firefighting equipment in the
world
� Serving Heroes: To give fire fighters the ideal support for facing all their
challenges and provide them with the best equipment possible is our
philosophy
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Turnover
Magirus Facts and Figures
65%
27%
8%
2011
56%34%
10%
2012
61%20%
19%
2013
Europe BRIC Export
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Image video (1:49 min)
Serving Heroes Since 1864
YouTube Video
https://www.youtube.com/
watch?v=oG896ZXLSFA
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3) Magirus History
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� Born in Ulm on September 26th in 1824 Ulm, 26th June 1895
� Establisher and commander of the voluntary fire department of the city of Ulm
� Establishment of MAGIRUS in 1864 and development of numerous forward-
looking/progressive designs
� Initiator of the German Fire Services Association
Conrad Dietrich Magirus – Our Founder – The man who still drives Magirus today
Magirus History
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Video of Conrad Dietrich Magirus
Magirus History
YouTube Video
https://www.youtube.com/w
atch?v=rWJ4urwyFC0
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� In 1872 Magirus presented the “Ulmer ladder“ with a climbing height of up to
14 m
� It was able to be scaled when free-standing and driven when extended
� Gold Medal winner at the Vienna World Exhibition 1873
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The „Ulmer Ladder“
Magirus History
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MAGIRUS - History
1864
Company founded by
Conrad Dietrich Magirus in ULM-Germany
1936
Merge with Klöckner
Humbolt Deutz (KHD)
1975
KHD is one of the
founders of Iveco
1980
KHD/Iveco split andMagirus-Deutz
becomesIveco Magirus AG
1992
Acquisition of Baribbi
Brescia-Italy
1997
Acquisition of Lohr
Kainbach-Austria
1997
Acquisition of Camiva
Chambery-France
2013
Opening of
Excellence Center in Ulm
2013 2014
Overview
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Our Innovation
Magirus History
Company
founded by C.D. Magirus
First
firepumps.
„Ulmer
ladder“
The first
self-driven
steam fire
pump
First steal
ladder set for
turntable
ladders
World‘s
highest turntable
ladder
(52m)
First air
crash tenders
8x8
First
computer controlled
Turn table
ladder
AluFire- first
aluminium composition
Articulated
turntable ladder DLK
23-12 GL
CC
1864 1872 1903 1931 1951 19881972 1986 1994
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Our Innovation
Magirus History
New
turntableladder
(computer
stabilized)
First
multiple function
vehicles
“Multistar”
World´s first
turntable ladder with
telescopic
articulated
arm DLK 23-
12 GL-T CS
AluFire 3-
Presentation of the new
superstructure
generation
New Innovative
and patented single extension
technology for
articulated
turntable ladders
New Dragon
range for Airport fire-
fighting
World´s
highest articulated
ladder
M42L-AS
Super
Impact for Airport
fire-
fighting
201120102000 2003 2005 2007 2012 2013 2014
AirCore,
Rescue Loader,
New Crew
Cab
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4) Product Range
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Firefighting
Magirus
� Aerial Rescue vehicles
� Airport Rescue / Special FF Vehicles
� Standard FF vehicles
� FF Components / Fire pumps
We have profound experience in:
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Construction is possible for all types of chassis
Magirus as a Bodybuilder
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Magirus - Full Liner Product Portfolio
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Most complete range in ladders (from 27 to 60 m)
AERIALS
STANDARD
One of the three worlds major Players
ARFF / SPECIAL
One of the three worlds major Players
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Magirus Aerials
M27L
M32L
M39L
M42L
M55L
M60L
10m
20m
30m
40m
50m
60m
M30L-A
M32L-AT M32L-AS
M42L-AS
Standard Ladders Articulated Ladders
World highest articulated ladder
Widest and most complete range of turntable ladders worldwide
First ladder over 60 m
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Tank Pumper lay-out
AluFire 3
7
6 5
4
32
1
AluFire3 – Superstructure Fast intervention hose reel
Fire pump Water/ foam tank
Foam mixing system Water/ foam monitor
Light mast
1
7
6
5
4
3
2
24
1
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The right solution for every intervention
Tank Pumpers
� 4 - 8 t � 18 - 40 t� 8 - 18 t
Light Medium Heavy
Weight
Size of tank � < 1.500 l � 1.000 – 6.000 l � 4.000 – 18.000 l
Cab version � 1+2, 1+5, 1+8 � 1+2, 1+5, 1+8 � 1+2 ,1+5, 1+8
Pump � 800 – 1.500 l/min � 1000 – 4.500 l/min � 3000 – 18.000 l/min
� 2 axle‘s � 2 – 4 axle’s� 2 axle‘sAxles
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A Rolling “Service Station”
Rescue Vehicles
� Special equipment for technical assistance e. g.
� Electric generator, cable winch, hydraulic spreader, cutting tool
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� EuroCargo or Daily chassis
• Light, medium, heavy
� All wheel drive
� Tank max 4000 l + foam
� Self protection system
Forest FF Vehicle
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All-in-one Vehicles for multi-purpose missions
Multistar
Aerial appliance
Flexible in individualization
Rescue applicationor
Tank pumper application
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Impact
Magirus ARFF
� Compact and highly effective concept based on a commercial chassis
� with special features with customized body design
� covering typically lower and middle category airports
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4x4 6x6
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Super Impact
Magirus ARFF
� Compact and highly effective concept with NFPA
� compliant performances based on a commercial chassis
� with very specific modifications with customized body design
� covering typically middle category airports and offering unique performances in its range.
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Dragon
Magirus ARFF
� Completely new, highest performance and in-house developed product range for ARFF use
� Modular chassis and body design with outstanding performances
� covering the complete requirements that can appear on an airport worldwide.
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4x4 6x6 8x8
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� Network of skilled service stations area-wide
� Field service worldwide-servicing and repairs
� Spare parts service worldwide
� Attendance and vehicle maintenance
Reliable Partner
Magirus After Sales
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A academy for fire fighters
Fire-Fighter Academy
� Training and education for our customers:
• Real fire training – Hot & Fire Training
• Location trainings in turntable ladder tactics
• Safe driving training
• Technolgy training
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5) Magirus International
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All knowledge and services in one place:
• Engineering and Product development
• Manufacturing (turntable ladders and firefighting vehicles)
• Sales and order management
• Marketing
• Customer Experience Center
• Purchasing and logistics
• Customer service and Fire Fighter Academy
Ulm – Excellence Center for fire protection technologies on 300,000 m²
Magirus Germany
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Brescia
Magirus Italy
� The Brescia site produces in particular airport firefighting vehicles, special firefighting vehicles and forest firefighting vehicles
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� In Graz plant: Production of vehicles for Austrian, South Tirol and Conterminal European markets.
� Besides manufacturing this site offers all customer relevant business fields such as sales, service, handover, quality control and order management.
Graz (Kainbach)
Magirus Austria
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Chambéry - New Pôle d‘Excellence
Magirus France
� Magirus Camiva: competence center for firefighting vehicles in Chambéry
• In construction until end 2014
� 12,200 m² Center (4,465 m² is roofed) offers customers in France not only the
possibility to individualize design, but also to test the vehicles themselves on
location
� Sales, After-Sales and Customer Service
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6) Magirus Experience Center
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Touch points
Magirus Experience Center
Showroom
Fan Shop
Equipment exhibition
area
Prayer room
Handoverarea
ProductionGuided tours
Conventionroom
Museum
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6) Conrad Dietrich Magirus Award
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� Internet-Community by firefighters for firefighters
� All detailed information regarding the C. D. Magirus Award
� Forum, stories and background information
� Facebook interaction
Conrad Dietrich Magirus Award
www.world-of-firefighters.com
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Conrad Dietrich Magirus Award
www.world-of-firefighters.com
„We want to support the awareness of the high
and selfless efforts of the firefighters, whose
services we all take for granted.“
Antonio BenedettiCEO Magirus GmbH
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Conrad Dietrich Magirus Award
www.world-of-firefighters.com
„An award for the hidden work…“
Ralf AckermannVicepresident DFV
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Firebrigade Detmold, Germany
Winner in 2012
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Firebrigade Palermo, Italy
Winner 2013
Winner 2013
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(Video)
Conrad Dietrich Magirus Award
YouTube Video
https://www.youtube.com/
watch?v=t9DGSUHX8Nc
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Thank you!
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Since 1864
Firefighting Experience
Magirus offers tradition and long-
term experience in the
construction of firefighting
vehicles
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