Download - 2013 Social Media Trends
Trends for Marketing in the Digital Age
Zena WeistVP Strategy, Expion@zenaweist
Trusted by over 200 Household Brands
Expion FAVE50 Social Retail Index - Download
Digital Marketing Trends
Real Time Marketing Creating Youtility Through Care, Context &
Creativity Empowering Employees & Fans
Digital Marketing Trends
Real Time Marketing
Using data analytics with a process flow to shift marketing messaging in real time or near real time.
http://expi.co/0uAY
REAL TIME - Oreo’s Super Bowl Catalyst
Real Time Marketing – The How
Process - not a project Ongoing newsroom - not campaign Brand relevant - not buzz wedge
Real Time Marketing - Measurement
Measure holistically It’s not EITHER/OR – it’s AND It has to be trackable - chops Cross media commitment - not silo
Digital Marketing Trends
Real Time Marketing Creating Youtility Through Care, Context &
Creativity Empowering Employees & Fans
Digital Marketing Trends
Creating Youtility Through Care, Context & Creativity
“If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.” - @jaybaer for life.
Businesses know social listening is important
4/5**Approximately 80% of marketers actively involved in their company’ssocial media strategy report “listening” as an existing goal
Source: Forrester 2012
Companies “listen” to social media
But most companies are passive
Source: Forrester 2012
CARE - Social Business Foundation
Listen, Respond, Resolve, Share
CREATIVITY – Breaking through the clutter
Creating Youtility Through Care, Context & Creativity
Customer service first Product innovation through listening Creative service by tapping into passion
Digital Marketing Trends
Real Time Marketing Creating Youtility Through Care, Context &
Creativity Empowering Employees & Fans
Digital Marketing Trends
Empowering Employees & FansEnabling your best fans to tell your brand story. e.
H&R Block operates over 10,000 retail offices in the
the United States and 1,700 retail offices abroad and employs 90,000 Tax
Professionals worldwide.
#IAMHRBlock
Empowering Employees & Fans
Simple tool Content with guardrails No voluntolds
Digital Marketing Trends
Real Time Marketing Creating Youtility Through Care, Context &
Creativity Empowering Employees & Fans
Resources Expion FAVE50 Social Retail Index - Download Edison Research –
The Infinite Dial 2013, Navigating Digital Platforms Forrester Research – Social Intelligence Edison Research – Mom & Media 2013 Pew Research – Online Adults on Social Networking Altimeter Research – Brand Advocacy Social Pros – H&R Block Social Pros – Hilton Worldwide Real Time Marketing – SXSW Panel Content Marketing – 32 Research Reports Social Media Today -
101 Social Media and Digital Marketing Stats
Thank you!Zena Weist@[email protected]